Webstores

How to Create A Successful Online Fundraising Program

With limited funding and tight budgets, many schools, organizations and nonprofits are desperate for innovative and simple ways to raise money. Selling customized, printed goods in an effort to fundraise isn’t new and novel; however, selling these same customized goods in an online, fundraiser-store format is innovative and has a very profitable and exciting future.

 

What's in It For Me? Understanding the Benefits

  • No Cost, no liability: No inventory or commitments.
  • Fast: An online fundraiser can be created and launched in minutes. The online store can be shared rapidly via email blasts and social media promotion
  • No Inventory: The client doesn’t have to stock, distribute and worry about dated or unsold merchandise. 
  • Physical Products: So many fundraising campaigns seek money and contributions with nothing tangible in return for the donor. With printed goods as the fundraising vehicle, the donor receives a tangible item for their contribution, thusly increasing the likelihood of soliciting more contributions. 

NW Custom Apparel to distribute North Face

North Face is coming to NW Custom Apparel.

After months or even years Northwest Custom Apparel is proud to announce that they are being given the privilege to sell the North Face line of apparel. The items offered will not be from the North Face retail line but special jackets made for the decorator industry. The objective is to allow decorators (Northwest Customer Apparel) the opportunity to share this line with their existing customers.

The standard line of distribution has always been from manufacturer (North Face) to retailers or on line sales outlets. The decorated apparel has grown so rapidly in the past 10 years that more and more manufacturers must take advantage of this distribution channel.

Buying Habits

Buying habits are changing from the two most popular streams of distribution on line sales and direct sales to end users and retail. The decorated apparel industry is quickly becoming a distribution channel behind retail and internet. Promotional product distributors are becoming a force in the distribution of decorated apparel. (logo wear)

Companies are selective when displaying their brand

Companies are more selective when a decision has to be made on where to display their logo. Putting a logo on a no name garment just isn’t in the cards any more. Companies want to be recognized for quality.

Partner with a known brand

Companies partnering with a recognized brand will give them a quality look. This is one of the reasons that North Face is partnering with decorators to allow them to get deeper penetration into the apparel market.

Companies realize that associating their name with a popular apparel brand (Nike, Eddie Bauer, Cutter & Buck, Ogio, Under Armor) will let people know that quality begets quality.

Northwest Custom will be proud to fly the North Face Brand. This is why Northwest Custom Apparel is proud to fly the North Face brand and offer it to our client base. We welcome North Fact to our company.

 

Digital to garment printing is superior to screen printing

Digital to Garment is superior

Digital to Garment printing is superior to screen printing on apparel. This is a bold statement but it is true. Have you ever been in a screen printing shop and seen the dirt and filth. Now fast forward and visit a DTG shop. No mess or filth anywhere

Review of the facts

Let’s review a few facts about screen printing vs digital to garment printing.

Set up

Set up. The set up for DTG is as simple as point, click and print. Screen printing entails a separate screen for each color in the design. A 6 color print would take six separate screens for each color plus the white under base. This process will take at least 2 hours. DTG is scan design into computer and transfer to printer. Total set up less than 15 minutes.

Cleanup

Once the screens are used it is clean up time. This is another hour of labor. There is no clean up with DTG. Very efficient.

Environmentally friendly

DTG uses inks which are water based and environmentally friendly. They meet all the requirements of the consumer protection laws. Screen printing uses plastisol inks which do contain carcinogenic materials. These materials have been know to cause cancer if breathed in for any period of time. Water based inks produce a soft hand and smooth finish. Women lover apparel printed using the DTG method with water based ink. There is no stiffness in the fabric as water based ink is absorbed by the fabric and not painted on.
Re orders are a big problem with screen printing. For example a customer wants a 6 piece fill in order which has six colors. The time to do this is at least 2 hours. If you do it with the DTG method it takes about 6 minutes. Again no mess to cleanup.

Samples

Doing samples with DTG is far superior to screen printing. Can you imagine the problems when you are trying to introduce a new line of decorated apparel. With DTG is goes from the artists drawing board direct to the garment. Slam dunk. A sample run with DTG can be done in a day. A sample run using screen printing can take days or more.
These are a few arguments supporting DTG printing. There are more which will be in future blogs.

Tee shirt printing all colors in design are free

 

Preferred way to print tee shirts

Direct to garment printing is starting to become the preferred way to print tees. The demand is increasing because the quality is better than traditional screen-printing.

Traditional screen printing is slow, messy and the inks contain carcinogenic materials that possibly could be harmful to your health.

A few things to think about when considering digital print vs screen printing are:

  • Work flow is computer driven. All we need is good art in an EPS or 300 dpi format and we are ready to go. This makes for unreal deliver schedules.
  • Screen is eliminated and so are screen charges. Can you imagine paying $100.00 set up for a five color screen print? This makes small orders very costly
  • .
  • One time set up charges for Digital are generally less than $40.00 dollars and there are no charges for repeat orders. You can even order a single piece for the customer who forgot to order the correct size.
  • All digital printed garments will have what is referred to as a soft hand. Screen printed inks are very heavy and create a garment whose hand is actually hard. This results in a garment which is uncomfortable for ladies to wear. It rubs their chest the wrong way.
  • Water based inks are environmentally safe. They clean up with mild soap and water. No inspections or reporting required.
  • The new consumer safety act has offered up some rules (which are very difficult to enforce) for screen printed apparel being sold to children under 12 years of age. Water base ink will pass all government standards and regulations.

Fast set up

  • Fast set up with good art means one day delivery for rush orders. Try this on for size with a screen print order. We like to offer in by 10AM we’ll deliver by 5PM. The only company is the Northwest who can offer this is Northwest Custom Apparel.

 

Water Bottle Stays Cold for 4.5 Hours

Testing the Everest Thermo Water Bottle

Our vendor sent us a new copper insulated water bottle for us to test. They claim it can keep drinks cold for 12 hours and hot beverages up to 24 hours. I was very skeptical at this claim, so I decided to test this for myself.
 

 

Filled bottle with my favorite cold drink

I tested this bottle with Propel, which is my favorite cold drink to keep me hydrated during the hot summers. I filled the water bottle up at 7:30 am this morning. The water was straight out of the fridge at an approximate temperature of 38 degrees.

How I tested the bottle

Today was a warm day for Seattle, so I decided to put the bottle on the dashboard of my Ford F150. I knew that it would be roasting inside my truck by noon time. I let the bottle sit and cook for 4.5 hours.

4.5 Hours Winner!

I went back to my truck at noon and opened the door to my hot truck and felt the blast of 95 degree heat. The water bottle was warm to the touch after baking on the dashboard. I thought for sure the water would be at least lukewarm. I cracked the top and took a sip and I couldn’t tell the difference in temperature from this morning. This wattle bottle is a proven winner. Icy Cold!

Where to purchase one

You can purchase this water bottle custom printed with your company’s logo on the side. This particular bottle has a 1 color print, which stands out on the black background. They are available at Northwest Custom Apparel in Milton, WA.  Give them a jingle and they will help you out. 800-851-3671

Style# VM3000 Everest

Digital Garment Printing is superior

There is a difference between DTG printing and Screen Printing

The most important difference is that DTG printing uses water based inks which are safe for the environment. The process does not use harmful chemicals.  Screen printing inks contain carcinogenic compounds which can be harmful to a person and have been known to cause cancer. Most important is that the government regulations prohibit the use of screen print inks in youth wearing apparel.

DTG is a new process

The DTG printing involves a completely new process which is faster and more efficient than the silk screen method. Silk Screen printing is limited by the number of colors used in the design. DTG printing will allow you to have an infinite pallet of colors in a design. Setting up a DTG order is as simple has transferring the design from a computer to the printer and pushing a button. Silk screen set up involves making a screen for each color in the design. This limits the amount of colors in the design to around 12.

Color limitations

Because of color limitations screen printing is limited to designs which do not require a lot of colors. This makes small orders very expensive when so many screens are involved. This same cost has to be repeated with every re-order. Digital Printing has a one time set up charge which is never repeated. Repeat orders can be as small as one piece.

There is a difference between DTG printing and Screen Printing28765 Puget Sound Enduro

The most important difference is that DTG printing uses water based inks which are safe for the environment. The process does not use harmful chemicals.  Screen printing inks contain carcinogenic compounds which can be harmful to a person and have been known to cause cancer. Most important is that the government regulations prohibit the use of screen print inks in youth wearing apparel.

The DTG printing involves a completely new process which is faster and more efficient than the silk screen method. Silk Screen printing is limited by the number of colors used in the design. DTG printing will allow you to have an infinite pallet of colors in a design. Setting up a DTG order is as simple has transferring the design from a computer to the printer and pushing a button. Silk screen set up involves making a screen for each color in the design. This limits the amount of colors in the design to around 12.

Color Limitations

Because of color limitations screen printing is limited to designs which do not require a lot of colors. This makes small orders very expensive when so many screens are involved. This same cost has to be repeated with every re-order. Digital Printing has a one time set up charge which is never repeated. Repeat orders can be as small as one piece.

If a order is to be repeated continually with small piece requirements digital is the way to go to save money and eliminate costly set up charges.  https://www.youtube.com/watch?v=vby9KYPDIgI

Small run multi-color designs are the bread and butter of Digital Printing. It is more efficient than silk screening and involves a lot less labor.

Delivery

Delivery is much faster than silk screen orders. At Northwest Custom Apparel it is possible to received a order at 10am and deliver by 5 pm the same day.

So if a customer wants short runs, quick turn around and the ability to get fast re-orders digital is the way to go.

 

have you heard-

Repeat orders

If a order is to be repeated continually with small piece requirements digital is the way to go to save money and eliminate costly set up charges.

Small runs

Small run multi-color designs are the bread and butter of Digital Printing. It is more efficient than silk screening and involves a lot less labor.

Delivery

Delivery is much faster than silk screen orders. At Northwest Custom Apparel it is possible to received a order at 10 am and deliver by 5 pm the same day.

So if a customer wants short runs, quick turn around and the ability to get fast re-orders digital is the way to go.

 

 

What marketing lessons can we learn from Jurassic World?

jurrasic WorldBigger and faster don’t mean better

The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-oriented idea. Scientists and founders of Jurassic Park wanted to create the biggest and most aggressive monster on Earth so as to attract people and grow attendance at the park. Most companies, and start-ups especially, want to grow quickly any way possible.

Sometimes they succumb to the machine and use quick-response trending techniques like black-hat SEO or focusing on revenue and quantity. In this case they forget two basic principles: consistency and sustainability. This is not about how much you can grow; it’s about how you do it. A disproportionate growth rhythm will bring unnatural growth, which is one of the worst things that can happen to a start-up. Try to grow slowly but continuously, be remarkable and unique, work hard and let time define your slot in the market.

jurassic world 2Stick to your story (past, present and future)

The reason why this movie performed so well in cinemas is quite simply that it sticks to the original plan. That’s what people want to watch, because that’s what Jurassic Park is supposed to be, right?

The same thing happens to your business when you start selling chocolate and suddenly, for no reason other than a lack of ideas or personality, you start to sell apples. Stick to your plan, the one that helped you catch on to a customer base. Your fans are your first customers. These are the ones who will spread the word, and you’ll notice their gratitude.

Innovation is what makes you grow

For the folks who run the park in the movie, innovation is the key that allows them to move forward. They spend big money improving technology, sharpening design, and strengthening their huge lizards. Basically, they make their product/service better.

The only way to success in your market is through solid innovation. Do it differently. Don’t copy your competition. Spend less money trying to reach everyone, and instead build presence by offering the best product you can.

Techniques to Brainstorm Like a God & Infographic!

There is no such a thing as a great idea and immediately crafting it into a piece of art. So in order to make this process easier and more effective we created this list of brainstorming techniques combined with other methods that activate your lateral thinking.

You will be able to unite your efforts to find a conclusion to a specific problem by gathering ideas spontaneously contributed by its members with the ability to solve problems through an indirect and creative approach, using reasoning that is not immediately evident and involving thoughts that may not be obtainable by using only traditional step-by-step logic.

brainstorming 1Walking a Mile in Someone Else’s Shoes:

Approach the problem through the eyes of someone else. It could be your mum, your teacher, the shopkeeper downstairs, your boss, anyone. Try to replicate what their thought process would be and the solutions they would encounter.

Hero Time:

Who wouldn’t love to have superpowers? Stop desiring and start believing with this brainstorming solution. Would you handle your problem differently if you had any super power? We cannot promise you’ll find the most incredible content, but you’ll have a jolly time and mate, truth be said, this usually leads to better ideas.

brainstorming

Illuminati Session:

Also called The Iconic Brainstorming. Similar to walking in someone else’s shoes but this time pretend you’re a VIP, the more iconic the better. How would you deal with the issue if you were The Queen of England? Barack Obama? The Pope? Adolf Hitler? Being the figures they were (or are) you can come up with some extreme solutions.

The Outgoing Plan

Did you know that even if your office is super cool it somehow kills a part of your employees creativity? Routines are pretty bad when it comes to get creative. Why don’t you take them out for lunch, have a couple of beers and think about how to solve that pressing issue? Being in a different environment will bring unique ideas to the table.

brainstorming 1REM Stage and WTF?!

All you need are 5 basic elements: A pen, a notebook, a friend, tiredness, and a comfortable place where you can lay down. Now that you’ve got everything, go to sleep and leave both the notebook and the pen near by. This will be your friend’s favourite part: As you are falling asleep, have your friend wake you up with a loud noise. Grab the pen and write down the first thing comes to your mind.

SWOT it

It’s quite common to get lost at certain point even before you brainstorm. Your goals are not clear, the panorama is foggy… doing a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) may help you to get a cleaner scene where you understand what’s going on and what you can do better.

Virtual Brainstorming

We accept that in general we obtain better ideas from group brainstorming sessions, but sometimes it’s just impossible to meet everyone in the same place at the same time… till we remember there’s something called the Internet. Some studies already show that virtual sessions unleash our creativity more than non-virtual. Everyone has Skype, Hangout, Facetime… Don’t hesitate to do it next time, it’s way better than not doing anything at all.

 

Advergaming- The advertising value video games can offer

AdvergamingThe very best advergaming is actually a playable, interactive game that happens to include promotional messages.

Video games are designed to keep you in that sweet spot between happiness, frustration and progressive skill development. You just want to keep playing and playing. So, naturally, hardly anything would be more frustrating than advertisements plastered all over the screen, annoying promotional pop-ups or full-screen video commercials interrupting your gaming flow. That’s why you might think that marketing and video games don’t mix well. Yet advergaming exists and is very much alive.

The difference between gamification and advergaming

Gamification is the combination of marketing strategies with classic gaming techniques to keep you engaged with the brand or product. When you compete with your friends for Foursquare Mayorships, collect points for My Starbucks Rewards or play McDonald’s Monopoly, you’ve been lured in by gamification.

advergaming-hero-imageAdvergaming might sound similar, but it’s not the same. It means developing an actual game for the purpose of marketing. There are three main types of advergames:

1) Advertising inserted into an existing game

Have you played Mario Kart 8 for the Wii U? Did you notice how you can race with Mercedes cars in the game? That’s product placement right there. Back in the 90s, the rising wave of popularity of video games had advertisers salivating over all the possibilities to place brands and products in your favourite video games. What followed were games like Zool, a platformer where an alien ninja ant fights its way through a sweet world of candy — sponsored by ChupaChups — and Cool Spot, which had players jumping and running around…with the 7-Up mascot.

Advergaming_web2) Full games for desktop computers, consoles, or mobile devices

The restaurant chain Chipotle released a free iOS game called The Scarecrow in 2013. Marketed as an enticing game in which the player breaks up a monopoly, it not-so-subtly promoted the company’s values. Regardless, The Scarecrow was a huge hit with fans. Players downloaded the game more than 250,000 times in just four days.

3) Games on a company’s website

You might think of these as branded mini games, which you’ll find on sites like Candystand. But successful advergames on the web go beyond throwing together a bit of flash animation. Ubisoft’s video game Watch Dogs is set in a dystopian future where players hack cameras and mobile phones. To promote the game, Ubisoft produced the website WeAreData*, which offers infographics and real-time visuals of geo-data from Paris, London and Berlin.