Tee shirt printing all colors in design are free

 

Preferred way to print tee shirts

Direct to garment printing is starting to become the preferred way to print tees. The demand is increasing because the quality is better than traditional screen-printing.

Traditional screen printing is slow, messy and the inks contain carcinogenic materials that possibly could be harmful to your health.

A few things to think about when considering digital print vs screen printing are:

  • Work flow is computer driven. All we need is good art in an EPS or 300 dpi format and we are ready to go. This makes for unreal deliver schedules.
  • Screen is eliminated and so are screen charges. Can you imagine paying $100.00 set up for a five color screen print? This makes small orders very costly
  • .
  • One time set up charges for Digital are generally less than $40.00 dollars and there are no charges for repeat orders. You can even order a single piece for the customer who forgot to order the correct size.
  • All digital printed garments will have what is referred to as a soft hand. Screen printed inks are very heavy and create a garment whose hand is actually hard. This results in a garment which is uncomfortable for ladies to wear. It rubs their chest the wrong way.
  • Water based inks are environmentally safe. They clean up with mild soap and water. No inspections or reporting required.
  • The new consumer safety act has offered up some rules (which are very difficult to enforce) for screen printed apparel being sold to children under 12 years of age. Water base ink will pass all government standards and regulations.

Fast set up

  • Fast set up with good art means one day delivery for rush orders. Try this on for size with a screen print order. We like to offer in by 10AM we’ll deliver by 5PM. The only company is the Northwest who can offer this is Northwest Custom Apparel.

 

Mindset Segmentation And How to Use It

mindset 2What is Mindset Segmentation?

The term “mindset segmentation” was first used by marketer Kellie Cummings. She noted that:

“Mindset segmentation identifies people based on their emotional desires and expectations. Simply put, there’s more to customers than their willingness to purchase products. When employees see the human side of customers, they can develop communications that sustain customers’ trust.”

But mindset segmentation goes far beyond simply reaching out and building relationships with customers. It’s about getting to know your customers as people rather than just purchasers of your products or services.

Mindset segmentation can be broken down into the following attributes:

mindset 3Beliefs

A customer’s beliefs can be boiled down to one simple question — what are the principles that drive them? Are they more independent or introverted? Do they tend to feel that life is an adventure, or are they happiest when surrounded by a large circle of friends?

Hopes, Dreams, Fears

Much like understanding their beliefs, understanding people’s hopes and dreams can help you more closely align your business and marketing objectives toward helping them meet them. By the same token, knowing their fears can help you avoid disappointing them. If something goes wrong, possibly the worst thing a brand can do is bury their head in the sand and hope the customer firestorm passes.

mindsetExpectations

What do customers expect from you and how do you live up to that standard? When understanding a customer’s expectations overall, it’s important to look closer at their beliefs and their hopes, dreams and fears. What will they absolutely NOT stand for? What values does your company represent that they feel comfortable in aligning themselves with?

Emotional Needs

One may not instantly correlate a brand with a customer’s emotional needs not being met – but it affects their decisions more than you might think. Many financial decisions are affected by a customer’s self-esteem and their need for security and love. They have a direct, open need to be admired and liked, or to feel beautiful or be seen as hip or smart.

Brand Perception

How do customers see your brand? Beyond that, how would they describe your company to their family and friends? If you think your brand doesn’t have a perception, then you haven’t been monitoring the conversation. You’ll know if you’re doing mindset segmentation right, because you’ll go from a company that the customer recognizes, to one that they want to integrate with and use to reflect who they are.

Getting Started with Mindset Segmentation

The great thing about mindset segmentation is that it’s easy to work with. But it’s also worth understanding that not every customer will fit into these neatly packaged imaginary boxes or categories you’ve created — and that’s fine. Those are where mindset segmentation ends and persona creation begins.

Start by interviewing your most loyal customers. Touch on all the points mentioned above in a way that isn’t intrusive or annoying. Do more listening than speaking, and you’ll be amazed at what you hear. Take time to collect all the meaningful data you can about these people in a way that’s open and communicative. These people are going to be the linchpins of your mindset segmentation initiative. They’re going to be the people who drive the creation of your marketing personas and help shape your brand.

Put simply, mindset segmentation is another facet of data that you can explore to give your customers a truly customized, personalized and influential experience with your company — and that’s the kind of interaction that every brand strives for.

Tips for Organizing a Spectacular Business Launch Party

Launch Party 2First, set your goals and invite the right people

Your PR team should take care of the journalists, media and influencers, but some of the work falls into your company’s hands as well. Don’t just invite the most high-powered or famous people you possibly can; instead, try to invite the right people for your business. That’s not necessarily the biggest name you can think of. For instance, is your goal to attract sales prospects? If so, get your sales team on board and invite their contacts.

Select carefully

You may think you know who your desired influencer is, but it might change when you do a deeper research on them. Be well aware of the gender and age group they’re popular with, which is not the same as the sector they’re popular with.

  • Do research on your potential influencer(s)
  • Approach those who cater to a niche audience of your interest

Launch partyIt is a symbiotic Relationship

Whenever you approach an influencer don’t forget about what you can offer in exchange for their promotion. Although some may charge for their services, this doesn’t necessarily mean money. Some may talk about about your product in exchange for a free sample, for example.

  • Develop a relationship with the influencer(s)
  • Compensate them (with money, free product sample, etc)
  • Encourage them to create content with your brand or product (review, haul, etc…)
  • Share their content

product-launch-partyGive your guests a reason to show up

OK, so your product is really cool and people are talking about it – that’s a good start. But that may not be enough to draw the people to your event, so make sure that your guests have a reason to come. The key to get people interested is either:

  • Being so famous for organising amazing parties or
  • Planning something so out ordinary that people have to check it out

Choose a cool location

There’s nothing necessarily wrong with holding your business launch at the same hotel as everyone else — it’s just wouldn’t be the most memorable location. That’s why many brands make an effort to think outside the box when they choose a venue for their launch party. By picking something that isn’t what people might be expecting, you’re on the way to creating a memorable experience.

Keep the event on-brand

Instead of doing what everyone else does, just do what makes sense for your company. Inject your personality into the event and show off what makes you and your company special. It shouldn’t be about what other people do. This night is all about you, so it should be about selling who you are and what your company’s mission is.

Launch Party 3Give a live demo

Your launch party is a celebration (we know, we like to dance and drink as well), but it is first and foremost a promotional event with some clear goals relating to your brand. Don’t forget to do something special at your launch event to illustrate to attendees what makes your product special and unique. Show people what your company offers that others don’t.

Encourage social media engagement

If you can go one step further, try to engage people on social media at the same time as you’re demonstrating their product. Let them try your product or service themselves to see what it can do. At the same time, encourage people to tweet and share photos of your product (custom hashtags are fun if you can come up with a good one), and you’ll be well on your way to a successful launch. That’s a great way to drive buzz and give journalists something to write about.

How to use advergaming as a small business

Advergaming_webBig brands have big bucks to throw at advergames, but how can small businesses compete with that? The answer lies in technology, namely in HTML5. You can design and build highly complex games with beautiful interfaces in HTML5 at an affordable cost, making it perfect for companies with a leaner marketing budget. HTML5 offers you the following advantages:

Inclusive: Web-based games only require a web browser and work on any platform, mobile device or desktop computer.

Instant play: Playing in the browser requires no app or software download and installation.

AdvergamingEase of publication: No need to wait for Apple or Google to approve your app. You simply publish on your website!

Promotion: App promotion is expensive, but to promote your website game, you can use your existing and developed marketing channels and the website itself.

Sharing: To share your game, players only have to copy and paste the URL. Social media, email, chat – it works a thousand ways. Instant win!

Data: You don’t have to measure data on different channels. On your own website, you implement the tracking, monitoring and analyses you want to evaluate the performance of your advergaming campaign.

Standards: Adopting HTML5 is widely encouraged across the web, especially with the focus on mobile. In fact, Microsoft and Google use advergames of their own to promote HTML5 – and their own browsers Edge and Chrome. Microsoft’s Rethink experiences let you play The Settlers of Catan in Catan anytime and Assassin’s Creed Pirates. Google publishes a slew games of their own, including The LEGO Game Build with Chrome as part of their Chrome Experiments.

Examples of advergaming

 

Food Burger KingBurger King

Burger King has also been behind some of the most popular advergaming titles in history. They created three games for Xbox that you could get with the purchase of a value meal for an extra $3.99. They were so popular in fact that they ended up being 2006’s best-selling video games during the holiday season. Rather than having revolutionary gameplay and graphics, Burger King’s games were just fun. They had a touch of humour and simple yet engaging gameplay. You don’t have to reinvent the wheel to have a decent video game.

FIFA Football

This football-themed video game has been popular pretty much since it was released in 1993. Not only does it have lots of branding for the different football divisions around the world, but it’s also got tons of ads for brands. Coca-Cola, Sony and Visa are just a few of the brands you might see in their games. A lot of the advertising is incorporated subtly in places that their players are already trained to see ads in football matches. That means it doesn’t seem invasive or odd, but the message still gets across.

The benefits of advergaming for a Brand

Advergames use the interactive and social components of games to the advantage of a brand. Here are some of the main benefits they offer to brands:

AdvergamingRaise brand awareness: You play games in your free time, and a player’s levels of attention are high when they’re playing a video game. You can harness that power with subtle placements of your brand and product. A custom advergame can tell a story about your company in an unobtrusive yet engaging way.

Positive brand interaction: When done right, advergaming continuously and effectively exposes the brand to the player in a way that is neither aggressive nor invasive. Instead, playing creates a positive experience associated with the brand.

advergaming-hero-imageFollowers: Advergames can help build true fans who are potential leads and can convert to loyal customers. The marketing feels less intrusive, because it is up to the players to choose when they play and interact with the brand.

Promotional opportunities: Don’t stuff your advergame with sales and offers – any overkill can turn off gamers. Yet there are subtle ways to add in just the right level of promotions and rewards (like discounts or coupons) into games.

 

MCD FarmvilleData and research: Games are an alternate reality and offer you nearly ideal circumstances to test drive new products and ideas. Marketing strategies that wouldn’t work offline can work well in advergames. You can use things like sign-ups, sharing and polls to collect valuable data from players.

Good games go viral: Advergames can make it really simple for the players to talk about the game (and the brand) on social media. Games often have shortcuts so players can do things like share scoreboards, show off achievements and compete with friends online. Players spread the word for you when they like your game.

Great reach through games: You think video games are just for boys? Think again. Today, the average gamer’s age is 30, and 45% of them are female. The gaming industry is raking in over $100 billion per year, and roughly 20% of the market share falls to mobile and social games. The wide-reaching marketplace offers you great potential to reach your target audience.

HOW WORKWEAR INSPIRES HIGH FASHION

Marie_Antoinette_roseLet them wear workwear:

Back in the 18th century, Marie Antoinette was famous for having her very own little farm in the gardens of Versailles. The building included animals, a mill wheel and a barn. All specially designed to make the queen feel like she was in the countryside instead of the palace’s premises. She would even wear outfits inspired by the theme which included muslin chemises with sashes and straw hats. As you can imagine, much like the stiletto-wearing McDonald’s employee, these delicate dresses were anything but what country people actually wore at the time.

Humble beginnings

It was during the 20th century, to be exact. We first saw T-shirts make the move from the US Army to the silver screen where heart-throbs Marlon Brando and James Dean popularised the item. If you want to find out more about the history of the T-shirt, check out our infographic.

 

Marlon_Brando_in_Streetcar_named_Desire_trailerHow Jeans became labor workwear to High fashion

In a similar fashion, denim has got its roots in manual labour. The first pair of jean trousers were born in mid 19th century when American tailor Jacob W. Davis was asked to create a pair that would sustain harsh conditions. He made the garment from the sturdiest cotton he had available at the time and put copper rivets on the seams that often tear apart on the garment. Seeing a business opportunity, he contacted his cotton supplier Levi Strauss & Co. for a partnership and together started a company that would eventually become Levi’s.

Current Trends:

Fisherman

Just last year The Guardian wrote an entire article on how “Fisherman” was the new ‘It’ thing in menswear. Cable knit jumpers, beanies and wader trousers are all part of the trend.

Construction Worker

Among their predictions for 2017, streetwear blog Highsnobiety listed workwear as one of the biggest trends of the year. Think of overalls, bright colours and combat boots.

Business Casual

Some may argue that office attire isn’t technically workwear, but any clothes you have to wear for at least twenty hours a week falls into the category in my book.

Recent collections from brands Gosha Rubchinskiy and Prada showcased outfits inspired by business casual. The first draws inspiration from a young post-Soviet Union workforce while the second has got a dash of 70’s flare.

THE TIPS OF RENTING RESTAURANTS FOR EVENTS

Restaurants are some of the best places to host events at. They know how to serve large groups of people and their staff is used to perform under pressure. That being said, not all of them are created equal and even if they were, not all restaurants work for every occasion.

budgeteBudget

As a general rule, venue and catering should cost less than half of your overall budget. Keep that in mind when looking for a restaurant to host your event.

Decorations

Restaurants already have their own decoration in place. Sometimes they pay interior designers good money for them so it’s understandable when owners don’t take it very well when someone asks them to change it.

 

events-positive-lasting-impressionFeatures

As a restaurant, you can rest assured that the venue will feature everything you need when it comes to serving food, but do they have what you require to make a presentation? Are there enough energy outlets for you to connect all of the devices you must use? Do they have a screen or at least a white wall where you can project a presentation? Do they have microphones or should you bring your own?

wedding-event-plannersHolding capacity

Sounds like a no-brainer, but you’d be surprised by how many events get screwed up by poor head count. The capacity changes depending on the purpose of the event, if you’re planning a dinner party for 30 people then you’ll need space for 30 chairs. If you’re having the same number of guests, but for a cocktail party instead then you can do with a smaller venue since most of the time people will be standing.

Knowledge

Make sure you know what you’re getting yourself into. Scout the location before arranging any meetings with the owner or manager. A good idea would be to visit the place, more than once, as a customer. Go during different times, when it’s rush hour and when it’s not. This will give you an unfiltered view of the place and how it performs day-to-day.

how-to-organise-experiential-eventsMenu

Nowadays there are more people than ever who have vegetarian/vegan and gluten-free diets. Also, if you’re expecting attendees from foreign countries you should pay special attention to their customs. Depending on where they come from and what religion they follow, there might be certain things that they won’t be allowed to eat. For example, Muslims won’t eat pork or drink alcohol and Hindus usually don’t eat beef.

Place (Where it’s located)

Is it easy to access to? Does it have an easy connection to public transportation? If some of the guests are coming in their own private transportation, is there a place to park nearby?

Rate

When hosting a large group, most restaurants will offer you a fixed menu and a flat rate per person. Most of the time these will include the entire meal (including dessert), several bottles of wine and even coffee, but other times it won’t include coffee or just the meal and you’d have to pay the drinks on the side. Before writing any checks, make sure you understand everything that’s included and what’s not included in what you’re paying for. It would be embarrassing for one of your guests to order coffee, only to find out that they have to pay it out of their own wallet.

DTG PRINTING- THE BEST IN THE INDUSTRY

Picking a printer is one of the most important steps we take in our journey as a customer merchandise enterprise.

DTG-top-imageWhat is DTG printing?

DTG means Direct-to-Garment printing. It is a relatively new process of printing, as it only came into play in 2004. These printers however have advanced quickly, to the point where they easily compete with screen printing. For the purposes of ecommerce, DTG printing is the best way to print t-shirts at optimal quality and speed for minimal cost.

It’s significantly easier to print small batches of t-shirts using DTG printing than it is with Screen printing. This is true even if you are printing a single shirt, you can do so at a cost that maximizes profit margins and quality, offering you much better customer satisfaction.

dtg-printer-machineHere are some of the benefits:

Full Colour Images for a Fraction of the Price.

– Unlike our competitors we stop charging you after 5 colours so you’re not punished for vibrant designs.

Rapid Turnaround.

– Due to the speed of our cutting-edge printers your t-shirt prints will be printed and ready to ship faster, giving you greater customer satisfaction.

Fantastic Quality on Light/Dark Apparel.

– DTG printers inject ink directly into each strand of the fabric, making all products pixel perfect.

Cost-Effective Prints.

– We offer a much higher profit margin for each of your products than our competitors offer, as the cost are lower.

dtg-page-bottomimageDTG Printing Process

  1. There’s an automated quality check for your design which ensures your design is the best possible quality for print.
  2. Once your design is ready for print, the order is automatically sent to one of our premium suppliers based on the location of the customer
  3. The order is received by the supplier where they add the design’s unique barcode which contains all the image data for printing.
  4. The t-shirt is then loaded onto one of our top of the line Kornit printers where the barcode is scanned.
  5. dtg-vintage-photo-collagesA pre-treatment solution is sprayed onto the shirts to make the ink stick to the fibres more easily which prevents your design from fading.
  6. Your design is then printed onto the t-shirt
  7. Our printers then check to make sure that your t-shirt designs have the best quality possible and match your original design perfectly.
  8. The t-shirts are packaged up and shipped to each customer, directly from the printing facility for the fastest possible delivery time.

Why we use DTG printers

DTG printers are the future of custom apparel printing and since they’re a recent addition to the world of printing, they still have room to become faster and cheaper to run.

However, after months of research we truly know these are the best for our customers, they give the fastest printing turnaround time in the industry and fantastic profit margins.

5 Things to Know about DTG Printing

dtg-vintage-photo-collagesIt’s pretty new

We’ve come a long way in garment printing.  Back in the day they used ancient devices called screen printers.  Compared to DTG, screen printing is like trying to read War and Peace while rock climbing.  Direct to Garment printing is a relatively new technology that only began in the early 2000’s and is just now hitting its stride.  It’s a great time get involved in the DTG industry.

It’s easy but there’s a learning curve

DTG seems pretty simple on the outside.  Load the image to the computer, put the shirt in the machine, and press the button.  But there are factors that you normally would not be aware of if you’re new to the industry.  So although digital printing is much easier compared to screen printing there is a slight learning curve to overcome, but after that it’s smooth sailing.

dtg-printer-machinePrinting on light garment shirts is so much easier than dark garment shirts

Printing on dark garment shirts isn’t exactly splitting the atom, but compared to printing on light shirts it is more difficult and time consuming.  For one thing, pretreat is required if white ink is being used.  That means you have to pretreat the shirt, heat press it, print the image, then heat press it again.  Sounds a lot easier than it really is, but there’s a learning curve. The old way of doing things required you to pretreat your shirts using power sprayers and such.  Some machines allow you to only pretreat the areas you want, saving you time and money.

DTG-printingThere’s some maintenance involved

When you come in the morning there will be maintenance.  When you leave at night there will be maintenance.  If something goes wrong…. you guessed it.  There will be maintenance.  This has mostly to do with the white ink settling down in the lines and clogging up the heads, but if you keep your machine active and maintained there shouldn’t be much to worry about.  If you don’t want to take responsibility of maintaining the machine everyday, then DTG might not be for you.  The maintenance isn’t hard, it just take time.

It’s not cheap, but over time it’ll pay for itself

Getting into digital garment printing can be a huge financial risk.  The machines are expensive and the cost of supplies & consumables can add up.  OK, everything but that last part was true, but depending on how much you sell each shirt the machine will eventually pay for itself.  Everything after that is profit. Do your research first and attend a few trade shows like ISS, NBM, or SGIA.  Most of the time vendors will give huge discounts on initial equipment purchases during trade shows, saving you a ton of money.

How you can use food for marketing your business

Food pictures
Food Image

It’s a no-brainer that a very effective and popular way to promote your business or restaurant on social channels is with attractive, delicious-looking photos to install salivating, craving and growling stomachs in your audience. Visual content is among the most consumed and shared types of media, and you will need palate-pleasing pictures for your website and social media outlets to attract hungry eyes. But beware, quality photos are harder to snap than you might think.

Know the lingo

Looking for mouth-watering words to spicy up your menu, caption your images and write compelling copy for social media? Choose the right words to showcase your food on the page and whet the appetite of customers.

Food AdvertisingSocial Media

Instagram marketing is a given for your food business. To develop personal relationships with customers on social media, encourage the sharing of their own content. Photo contests, polls about their menu or product favorites and raffles are great measures to populate your pages and streams with content from your customers.

Showcase food-related content on YouTube

A YouTube channel for your business is a great opportunity to further spread your brand and promote highly shareable content. Think about what kind of videos you can produce and share. Consider video recipes or even your own cooking channel, interviews with guests and staff, seasonal dishes and highlights, a video tour of your business, tips on cooking, local produce, preparing dishes or guides on how to hold tastings.

Food DeliveryPartner with an online delivery service

People are lazy, and in today’s world of online presence, ordering in is more common than ever thanks to mobile apps and a rising number of services offering a streamlined ordering process. When your business or restaurant does not have its own delivery service, consider reaching out to more customers by forming a partnership with a delivery service.

Leverage online reviews

Customers research food locations beforehand, so a backing of positive reviews will definitely work in your favor in attracting attention and business. Most platforms allow you to register your business and enter details about it, so it’s necessary that you do this. Customer can and will review you, if you work on your profile or not, so you should be proactive to have review platforms work in your favor rather than against you.

Check-ins and rewarding loyal customers

Swarm is the counterpart to Foursquare that gamifies the customer experience at your business location. The mobile app allows people to check in and compete with your friends. As a business owner, you can make this part of your marketing plan. Monitor your customers and offer coupons, promotions and rewards for loyal customers.