Your Custom Experience Since 1977

Digital Garment Printing is superior

There is a difference between DTG printing and Screen Printing

The most important difference is that DTG printing uses water based inks which are safe for the environment. The process does not use harmful chemicals.  Screen printing inks contain carcinogenic compounds which can be harmful to a person and have been known to cause cancer. Most important is that the government regulations prohibit the use of screen print inks in youth wearing apparel.

DTG is a new process

The DTG printing involves a completely new process which is faster and more efficient than the silk screen method. Silk Screen printing is limited by the number of colors used in the design. DTG printing will allow you to have an infinite pallet of colors in a design. Setting up a DTG order is as simple has transferring the design from a computer to the printer and pushing a button. Silk screen set up involves making a screen for each color in the design. This limits the amount of colors in the design to around 12.

Color limitations

Because of color limitations screen printing is limited to designs which do not require a lot of colors. This makes small orders very expensive when so many screens are involved. This same cost has to be repeated with every re-order. Digital Printing has a one time set up charge which is never repeated. Repeat orders can be as small as one piece.

There is a difference between DTG printing and Screen Printing28765 Puget Sound Enduro

The most important difference is that DTG printing uses water based inks which are safe for the environment. The process does not use harmful chemicals.  Screen printing inks contain carcinogenic compounds which can be harmful to a person and have been known to cause cancer. Most important is that the government regulations prohibit the use of screen print inks in youth wearing apparel.

The DTG printing involves a completely new process which is faster and more efficient than the silk screen method. Silk Screen printing is limited by the number of colors used in the design. DTG printing will allow you to have an infinite pallet of colors in a design. Setting up a DTG order is as simple has transferring the design from a computer to the printer and pushing a button. Silk screen set up involves making a screen for each color in the design. This limits the amount of colors in the design to around 12.

Color Limitations

Because of color limitations screen printing is limited to designs which do not require a lot of colors. This makes small orders very expensive when so many screens are involved. This same cost has to be repeated with every re-order. Digital Printing has a one time set up charge which is never repeated. Repeat orders can be as small as one piece.

If a order is to be repeated continually with small piece requirements digital is the way to go to save money and eliminate costly set up charges.  https://www.youtube.com/watch?v=vby9KYPDIgI

Small run multi-color designs are the bread and butter of Digital Printing. It is more efficient than silk screening and involves a lot less labor.

Delivery

Delivery is much faster than silk screen orders. At Northwest Custom Apparel it is possible to received a order at 10am and deliver by 5 pm the same day.

So if a customer wants short runs, quick turn around and the ability to get fast re-orders digital is the way to go.

 

have you heard-

Repeat orders

If a order is to be repeated continually with small piece requirements digital is the way to go to save money and eliminate costly set up charges.

Small runs

Small run multi-color designs are the bread and butter of Digital Printing. It is more efficient than silk screening and involves a lot less labor.

Delivery

Delivery is much faster than silk screen orders. At Northwest Custom Apparel it is possible to received a order at 10 am and deliver by 5 pm the same day.

So if a customer wants short runs, quick turn around and the ability to get fast re-orders digital is the way to go.

 

 

What marketing lessons can we learn from Jurassic World?

jurrasic WorldBigger and faster don’t mean better

The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-oriented idea. Scientists and founders of Jurassic Park wanted to create the biggest and most aggressive monster on Earth so as to attract people and grow attendance at the park. Most companies, and start-ups especially, want to grow quickly any way possible.

Sometimes they succumb to the machine and use quick-response trending techniques like black-hat SEO or focusing on revenue and quantity. In this case they forget two basic principles: consistency and sustainability. This is not about how much you can grow; it’s about how you do it. A disproportionate growth rhythm will bring unnatural growth, which is one of the worst things that can happen to a start-up. Try to grow slowly but continuously, be remarkable and unique, work hard and let time define your slot in the market.

jurassic world 2Stick to your story (past, present and future)

The reason why this movie performed so well in cinemas is quite simply that it sticks to the original plan. That’s what people want to watch, because that’s what Jurassic Park is supposed to be, right?

The same thing happens to your business when you start selling chocolate and suddenly, for no reason other than a lack of ideas or personality, you start to sell apples. Stick to your plan, the one that helped you catch on to a customer base. Your fans are your first customers. These are the ones who will spread the word, and you’ll notice their gratitude.

Innovation is what makes you grow

For the folks who run the park in the movie, innovation is the key that allows them to move forward. They spend big money improving technology, sharpening design, and strengthening their huge lizards. Basically, they make their product/service better.

The only way to success in your market is through solid innovation. Do it differently. Don’t copy your competition. Spend less money trying to reach everyone, and instead build presence by offering the best product you can.

Creative Advertising: Then-and-Now’s of some of the world’s most famous brands

We’ll be exploring the topic by analysing campaigns of some memorable brands like McDonald’s, Coca-Cola, Kellogg’s, etc. These companies have stayed a float in this ever-changing market for many years, but nobody does that without applying some changes here and there. Looking at how advertising has evolved over the years has made me think about how much the world has evolved and our priorities changed. 50 years ago, it was very straight forward, all that mattered was the product and its features. Nowadays, however, we have countless choices and it all comes to branding.

Here are some then-and-now’s of some of the world’s most famous brands:

McDMcDonald’s

We are sure that most of you didn’t know the rough beginnings of the brand. Not only was Ronald McDonald creepy as hell, but it was also very unappetising. Would you eat a hamburger after that? Nowadays, McDonald’s is more than just fast food, it’s a concept. This is exactly what they’re saying in their 2015 campaing: bringing people together. A much better way to sell burgers.

Kellogg’s

They are another example of a brand that hasn’t changed their advertising strategy. They’re still promoting the same product characteristics: Kellogg’s transforms a little boy into a superhero. However, the commercials nowadays are much more appealing. Tempting you to go and buy cereals, now.

coca-colaCoca Cola

Coca Cola, they just keep amazing us with their creativity. They are the perfect example of how our behaviour towards products has evolved over the years. The very first commercial from Coca Cola talks only about the features of the product and what makes it unique, while in 2015, the brand advertises a feeling. Incredible right? After 65 years, Coca Cola still manages to get to our hearts.

 

Pizza Hut

Pizza Hut is one of the very few brands that stuck to the original concept, adapting only the design. From the outside, it looks like a huge evolution, but if you look closely, the concept is still the same: Share and enjoy the delicious taste of Pizza Hut.

 

Pringles

This example is similar to Coca Cola: basic product vs branded product. What do Pringles and Coca Cola have in common? They were the first in the market to come up with a unique formula for their type of product. Back in the days, when the characteristics of the product were the only focus, that type of advertising worked great. Now, Pringles just wants to inspire you a certain feeling that will make you choose their brand. Impressive change again.

Examples of brands using food in advertising

Roughly one fourth of social media shares are food related. Big brands have understood this and added social media to their marketing mix to generate online engagement and bring more customers through the door at their business locations.

Food VirginVirgin mobile – Social responsibility with Meal for a Meal

While social streams and feeds are cluttered with food pics, people go hungry in this world. In a campaign to Make mobile better, Virgin mobile promises to help feed those in need. For every food picture posted to Instagram, Facebook or Twitter tagged with #mealforameal, they will deliver a real meal to a person who couldn’t afford it otherwise. Meal for a meal is meant to fight food waste in a partnership with OzHarvest, a charity rescuing excess food which would otherwise end up as trash.

Kraft Foods – New Friend Requests

Kraft Foods repositioned its A.1. Original Sauce and dropped “steak” from the label. The point was to show customers that the sauce was more versatile, so they created a Facebook campaign with a video to drive awareness and sales. Their approach was original and creative, using the social network to show that the product was in a relationship with Steak but was open to other friend requests.

Food McDMcDonald’s – User-generated content with 40 together

For its fortieth anniversary, fast food giant McDonald’s focused on user-generated stories and nostalgia. On the 40together.com website, users submit their memories by writing or speaking. Their words are illustrated with colors, fonts, icons and animation and can be matched to a decade and a product. TV ads depicting milestone moments in people’s lives with McDonald’s food playing a role in each accompanied the campaign.

 

Anheuser-Busch – Buds for Buds

The beer brand created a mobile experience with a promotion to buy a friend a beer. The objective was to make Budweiser more relevant to young consumers who might perceive the brand as dated. To drive awareness, traffic and sales, they connected the online and offline. Though we spend more time with online friends, buying a beer for a buddy is a real thing if you redeem your drink at your local bar. With millions of media impressions and a lift of in-bar sales from customers, the campaign was a success.

Food Burger KingBring back Chicken Fries – Burger King

Fast food chains periodically self items on their menu, only to bring them back later and drive consumers to their locations. Social media seems ideal for marketing these campaigns, and Burger King is indeed king when it comes to viral strategy. When “chicken fries” started getting considerable mentions on social channels in January 2015, the company reacted and made a decision to bring back the food. With the hashtag #chickenfriesareback and presence on Tumblr, Snapchat, Facebook, Twitter and Instagram, it was their most social initiative so far, averaging 380 tweets a minute and getting 150,000 total mentions on social media in the first 72 hours of the campaign.

Why and How to Advertise during St. Patrick’s day

On March 17th, from New York City to Singapore, those in a festive spirit put on their favorite green T-shirt and drink till they pass out celebrate everything Irish. In Belfast alone, the yearly parade and concert attract thousands of people. Those are lots of potential pairs of eyes that could land on your brand.

st-patricks-day-hero-imageWhy should you promote your brand during St. Patrick’s day?

This is a no brainer: people are having fun and see your logo — instant connection. Much like a marketing campaign, when you launch a special promotion you’re presenting to your potential customers a new way to engage with your brand. Need new banners and/or profile pictures for your social media? Need a new idea for a blog post? Look no further. You could even modify your logo for the special occasion. With a rich mythology such as St. Patrick’s the possibilities are almost endless.

Holidays are also a perfect occasion to create a sense of urgency. E.G. special discount during St. Patrick’s weekend. Make it very clear that it is for a limited time only.

  • It associates your brand with a positive experience
  • It allows you to differentiate yourself from competitors
  • It’s an easy way to create new content
  • It presents opportunities for promotions

irish-you-d-show-me-your-shamrocks-st-patrick-s-day-adult-hoodie-2And how should you do it?

Well, by distributing green garments with your logo on them, of course! Everyone needs a green tee for St. Pat’s and if they’re don’t want to take one, remind them that someone will pinch them if they don’t. You could even hire someone to actually do it— we’re kidding, of course (or maybe not?).

Last longer than any other campaign. Think about it, ads on TV and radio charge depending on the amount of time they’ll be airing. Adwords and publicity on social media, while it can last as long you want, also charge per impression or click.

Save you money when printed in bulk. The more you order, the lower the price per unit will be. Simple.

Give you an opportunity to present potential customers with something of value. Just an ad and/or a cheesy jingle don’t cut it anymore. If you want the crowd’s attention you’ll have to give them something that’s of use to them.

Promote your business for less. Merchandise it’s cheaper than other types of advertising. Specially if you consider the amount of time it could potentially last after it is handed out.

 

Tips on how to take care of your Printed Garments

We all know that clothes can change their shape completely when they’re not properly cared for, but did you know that they also lose their prints? We just don’t notice immediately because the colors fade away gradually. It’s not until several washes later when we realise how the image is not as vibrant as it once was.

7 TIPS TO TAKE CARE OF PRINTED GARMENTS

All Over Print t ShirtTurn the clothes inside out before throwing them into the wash machine

This doesn’t only apply to printed T-shirts, jeans can also greatly benefit from being turned inside out. This technique will prevent the colors from fading too quickly.

Wash similar clothes together

Wash garments with others that are of similar fabrics. Denim and other pieces with zips and buttons should be kept separate from T-shirts, for example. This is due to the fact that when harsher materials rub against softer ones, it may cause prints to peel.

Do your laundry with cold water

When it comes to clothes: Cold is good, heat is bad. Unless your garments get real dirty (or you work at a health facility), there is really no need to wash your clothes with hot water. Cold water will do a fine job cleaning your garments, as well. Not only will it prevent the ink from distilling, but will also consume less electricity.

NO dryerAvoid bleach

Not only bleach, but also other strong detergents like softeners which can dissolve the adhesive in cad-cut vinyls. Instead, go for a milder soap that will take care of your clothes.

Avoid dryers, as well

At all costs! Dryers are great because they save us time, but they’re particularly terrible for clothes. They not only shrink garments, but can also make a print peel or crack. Save the machine for sheets and towels, but hang your clothes the old fashion way. You should also avoid dry cleaners for the same reasons.

shade dryLet them dry under the shade

Hang your clothes in a place where they don’t get direct contact with sunlight. Light (especially coming from the sun) is particularly dangerous for colors. But, you may wonder, we wear T-shirts to go outside all the time and it’s fine. Yes, that’s true, but even though you go out, you rarely spend long hours with sunlight hitting you directly.

Stay away from irons

Again, heat not good. If you absolutely must iron your printed garment (because of a fancy date or whatever) then we’d advice to use the lowest setting and iron the garment turned inside out.

FINAL TIP

Keep in mind that the quality of the T-shirt will also affect how long the print will last and how it will react to water and soap. The higher the quality of the tee, then the longer the print will last.

What kind of techniques work for printing on hats?

Embroidered CapsEmbroidery

Embroidery is one of the classic technique for customizing hats. You’ve probably seen it in lots of caps, and that’s for good reasons:

  • It stands up really well to the type of wear and tear most hats take
  • It can also be sewn into tough materials that lots of hats are made of
  • Embroidery costs won’t increase if you add more colors
  • Embroidery can be bold and easily visible from far away

You’ll often see embroidery on things like sports caps or hats for a special event that participants wear. If you have a small design with lots of colors that needs to last a while, embroidery is a great choice.

Although embroidery is probably the most popular way to personalize a hat, it’s not the only way! There are some other techniques that can work just as well.

Caps- Screen printingScreen Printing

It’s not always the right fit for your printing project, but it does work in some circumstances. The typical hat choice for screen printing is a foam trucker hat because they don’t usually have centre seams. Seams can make your design look a bit wonky when it’s printed. You’d also be able to screen print on soft military type hats and things like that, as they don’t have centre seams either.

If you do choose screen printing:

  • You’ll get the best results with a hat that doesn’t have a centre seam across the front
  • You’ll also need to make sure you can access a place that has the equipment needed to print hats (not everywhere can!)

Caps- Transfer PrintingTransfer Printing

You can also use transfers to print on hats. They’re easier to handle than screen printing because they let you print your design on a flat piece of paper, and then place it on to your hat.

  • While transfers don’t last forever, they often fade from pieces of clothing because they’re washed really often — that’s not the case with hats most of the time!
  • Transfers can also give you a higher level of detail

Again, like with screen printing, this works best with hats that don’t have a seam running right down the centre at the front.

How to Find The Right Sponsor for an Event

Getting not just sponsors but the right sponsors is important if you’re planning an event. The right choice will not only benefit you, but also a partner. That’s why when you’re approaching potential patrons you really have to do your homework and figure out not only what you need from them, but also what you can offer.

Below, you’ll find some tips on how to get the right sponsor for your event:

eventsData, data, data!

If you do something without having done any research about their company and what they stand for, you’ve probably lost any chance of having this sponsor work with you. A sponsor wants to feel that you get what their business is all about. With so much information available online, there are no excuses for messing the basics up.

Think about what they’ll get out of it

Another thing the sponsor wants to feel?  That you can realistically both benefit from their sponsorship. This means you have to do some more research to understand how both parties can gain from the deal. Not everyone is interested in money, some things you could offer are: Exposure, Access to a new customer base, Free products, Free tickets for the event etc

how-to-volunteer-for-eventsNetwork

There probably aren’t too many people who would say they love networking. But it’s a necessary evil – though it really doesn’t have to be as unpleasant as you might expect. If you have something genuinely good to offer potential sponsors (see above step), then it really is quite straightforward.

Reach out on social media

Social media gives you a great opportunity to get in touch with people you don’t know. If you do the legwork and find those companies who are a really perfect match for your event, then start reaching out to them on social media before you send them a pitch.

events crowdThink big

Your business is never too small to look for sponsorship. Remember that the sponsor also benefits from getting advertising space on your website, blog, press ad or poster. But do be aware of the size of the company you’re asking for sponsorship from and be realistic.

Talk to the right person

Find out who is responsible for sponsorship budgets. If you don’t know who to approach, start with the marketing department. These are the guys with the budgets who understand how joint promotion works. You may then get passed along to brand management, public relations or advertising. The important thing is once you’ve got the right contact, keep in touch and always follow up on everything. If you can e-mail back right away, even better!

Be brief and clear

When you have your meeting with the right person make sure your presentation is interesting, clear and really shows how the sponsor will benefit. Don’t waffle! Everyone is busy so make your request for sponsorship brief. A potential sponsor will definitely prefer an informative half hour meeting than a two-hour presentation that bores the socks off them.

Business sponsorship is a really handy tool fund your event and help it grow, so it’s essential you create the right impression right from the beginning. Follow these steps and you’ll be well on your way to finding the sponsor who’s just the right partner for you. Sponsorship can take your business and your events to the next level, so it’s important to include it as part of your strategy.

Tips to make your stand a success

market-and-fairs-featIf you are thinking of selling your wares at your local markets or fairs, here are a few tips to make your stand a success. They can be a really good place to promote your brand if you know some of the basics.

  1. Have samples of your stuff on hand. If you’re selling food, have some that’s cut up and on plates. Don’t wait for people to ask. Also, free samples can be a good way to attract shoppers to your stall. Even if they’re only interested in a free snack or cool postcard, they’ll have to get up close to your stand and may find something like they there.
  2. Farmer-fairBe prepared to chat about how your stuff is made, whether that’s how your organic produce is grown or the production processes behind your clothing. People who like to shop at markets and fairs are often really interested in the process.
  3. If you can, get a stand near the front of the market. Shoppers sometimes just stick to the stuff and the front and never end up making their way to the back. If you can get in front, you’ll be in a great position.
  4. Make your stand attractive with colourful table cloths and clear signage. Less is more here – don’t crowd the stand with too many products!
  5. Keep products at eye level and above – people don’t like to bend down. And it’s also easier to steal things when they’re out of your line of sight.
  6. Connect with people, both customers and other vendors. Chat about how you may be able to collaborate, what your favourite parts of the business are, how you could supply a local business with your stuff – the networking possibilities are endless.
  7. Craft-FairTake some products out of the packaging to display them. It’s easier to see what the products actually look like when they’re outside the package.
  8. Let people touch and feel the goods on sale. Say you’re buying T-shirts — wouldn’t you expect to be able to feel the nice fabric the piece is made of? They also might like to pick the shirts up to see how they hang.
  9. Show prices clearly. Nobody likes being confused about prices. Keep things simple and straightforward.
  10. Prepare your display plan beforehand so when you arrive you know where to put everything. It doesn’t have to be complicated, but it’ll save you a lot of time fiddling with stuff on the day of the event.
  11. Be friendly and smile, but not over-powering. A really hard sell is often the quickest turn off to potential customers. It may be cliché, but it’s true – just be yourself.
  12. Give your stand a focus point. In other words, a product that is really different from the rest. Show off to your potential customers what makes your stuff special.