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Simplicity of Logo
Simplicity: King KISS (as in, ”Keep it simple, stupid”) rules the Realm of Logoland. A confusing or complicated logo that tries to convey too much information won’t get your point across and it’ll look a mess. Look at the great logos you see everyday -on your car, your computer, your home appliances, on tools, on your cell phone, and scads of consumer products – and you’ll see what simple means. Don’t confuse a logo with what you see on official city, state, and provincial seals; most of them were created before the word ”graphics” was even part of the language of communications. Take a quick( cruise online or leaf through favor magazine to get some inspiration.
Many global companies use only letters. For IBM and Sony, their logos say it all. For apparel graphics companies or any graphics arts producer, I only advise that your own iconographic image serves to reinforce prospects and customers with the fact that you are a gra
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phic art provider.
Your logo doesn’t have to be a representation of your product, though that ‘s certainly an option. A silhouette of a T-shirt says a thousand words. But Nike ‘s swoosh tells a story, too, even though it says little about clothing, fitness, style, or comfort. But Nike ‘s worldwide recognition, with billions of dollars invested over time in its advertising and market ing, nonetheless makes the value of its seemingly unrelated trademark worth even greater billion s of dollars as an asset called ”good will.”
Continuity of Logo
Continuity: Once your logo is essentially what you want, don’t tweak it every time you run it.Consistency brings about faster recognition for your company.
Typography
Typography: Different fonts give you the ability to convey different attributes. Fonts communicate STRENGTH or discretion, can be feminine or masculine, express tradition or modernity , excitement or composure, whimsy or sensibility , superiority or deference, simplicity or sophistication. Or just about anything else you want to portray. So, whether you opt for creativity or elect a conservative cast, think about how different fonts can effect different outcomes for a distinctive look and feel.
The Business of T-Shirts by Mark Venit
“We Miss You Mark”
Erik and Jim Mickelson
