Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.
It’s quite clear that now is a good time to solidify your relationship with your customers in a meaningful way. Here are 10 ways to help make your customers fall in love with your business.
Treat your Customers Right – Genuinely Interact
Happy customers who get their issues resolved tell 4 to 6 people about their experience. So that’s a way to significantly influence word of mouth about your business. Don’t act as a nameless or faceless business; genuinely talk with your customers as a person representing the business. Address your customers by name, and tell them your name at the very beginning of your interaction.
Don’t Come on Too Strong – Respect Your Customers
It’s very important to be respectful of a customer’s mood when trying to resolve an issue they have with your company. Keeping your patience is key to giving your customer the time to air out their issue. And, in turn, it creates the opportunity for you to help resolve the issue and make them comfortable. The more comfortable the customer is the more likely they’ll share valuable feedback that can help prevent similar issues from occurring again in the future.
Always Listen – Hear What Your Customers Are Saying
At a time when it’s easy to have a two-way dialogue with your customers, it’s important to truly listen. When listening to your customers, take into account what changes your organization should make from this feedback, and then follow through. Your customers are the lifeblood of your organization, and not dealing with reasonable requests could cause a backlash.
Continue to Satisfy – Offer Ongoing Support and Specials
The #1 reason for customer attrition is dissatisfaction with customer service. Do everything in your power to provide excellent service to your customers on an ongoing basis. Respond quickly and enthusiastically, and be ready to present a special offer or discount with the hope of up-selling the customer to buy more.
Treat a Customer Like a Valued Partner – Communication is Two Way
As previously mentioned, take your customer’s feedback seriously and act upon reasonable requests. What’s the point of listening if you’re not going to act on that feedback? Make sure it’s clear that you want your customer’s feedback and that your business truly values them as a partner.
Build Trust – Alert Customers to Large Scale Changes, Good or Bad
It takes 12 positive service experiences to make up for 1 negative experience. This is how sensitive trust is between a business and its customers. No matter your size, keep your customers in the know when it comes to positive and negative changes to your products and services that affect them. It’s crucial to tread lightly when making changes to your products and services because your customers have become accustomed to what you’ve already got.
Be Transparent – Honesty is Crucial When it comes to Mistakes
Being transparent in the digital age is a must. Much like the principles discussed above, transparency is a critical factor in building trust, satisfaction, and love from your customers. What does it mean to be transparent?
- Transparency means that you are not afraid of feedback.
- Transparency means that you have nothing to hide.
- Transparency means your employees’ personal and work persona blur.
- Transparency means you like to have conversations with your customers.
Follow Through on Your Word – Follow Up on Promises
Your word is your bond. Following up on your promises helps show the transparency of your business while helping to build a feeling of trust and dependability with your audience.
Manage the expectations of your customers to ensure realistic goals are set and can be met. By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.
Recognize Responsibility – The Customer is Always Right
No matter the circumstance, the customer is always right. This is a rule to guide your business through its growth, from customer service to user experience to product development. To help set this in motion, create a customer service policy to show your customers they are always right.
Always Say “Thank You” – Kindness and Gratitude Will Take You Far
Last, but certainly not least, always say “Thank you.” As many as 3 out of 4 customers say they have spent more with a company because of a history of positive experiences. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term.
Craft every thank you send out from your company to be specific to the customer, relevancy is key. Be as appreciative as possible to your customers for taking the time to go through the process of resolving their issues. Finally, follow up with a good old-fashioned “Thank you.”