Embroidered Caps, Industry Tips, Marketing, Uncategorized

Tips on Teamwear, Outerwear and Caps by NW Custom Apparel


? Teamwear — From jerseys to full uniforms for every sport under the sun, teamwear has been a core staple of the industry from its inception. Decorated via many technologies, teamwear commands good margins as well as the added profit gained through providing player names and numbers, decorating accessories, and equipment bags and covers.

?Outerwear — Jackets are the highest price echelon of the industry and are available in styles and weights to accommodate whatever climates you target — from the tropics to the Arctic Circle. Basic styles wholesale for $10, while well-known national branded selections eclipse the $100-mark. The lower-end items often are screen printed or heat printed, but the bulk of the items in this category usually are embroidered. Outerwear also includes wind shirts, insulated jumpsuits, skiing gear, and just about everything else worn over indoor clothing. Hundreds of stock items are offered by the industry’s leading suppliers for virtually every imaginable application — except maybe space suits for astronauts.

? Caps — The ultimate category for styling diversity — in thousands of styles — caps are relatively inexpensive to buy and command higher selling margins. Ball caps are, for sure, the biggest category, followed by visors. But add to these all kinds of special application caps, jeff caps, straw hats, bucket hats, painter’s caps, and, well, you get the idea on the variety of available inventory. There’s big money to be made here.

Northwest Custom Apparel


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!