Blog

Home » Impersonal Internet vs happy local manufacturing

Impersonal Internet vs happy local manufacturing

Share

Northwest Custom Apparel is a hybrid between brick-and-mortar and internet stores.

team-photo
Meet the Northwest Staff

Internet Store

Traditionally our competition processes orders via the internet and converses with the customer via e-mail. This makes it very difficult for the customer to feel comfortable sending their order to a 100% internet company. This is not to put down the internet business model because it is successful.

Young people love to get on the internet and design their orders and unlike us seniors, they can design and place an order without conversing with anyone.

Now we seniors love the interaction of talking to someone. It makes us feel comfortable when we place an order and can talk with a real person who can guide us through the whole ordering process. Picking apparel and designing a logo is something we feel cannot be done 100% on the internet. Northwest has a trained staff who can walk you through your order and answer questions. Only live bodies can give good customer service.

The hybrid approach

Northwest Custom Apparel’s hybrid system of incorporating a website with a brick-and-mortar showroom is a more effective way to sell logo apparel. NWCA encourages customers to view our catalog first to decide what they want.  After selecting the style and color of the garment, they will come into our well-stocked showroom to close the deal. We give all new customers a factory tour to familiarize them with our company.

The website is for local customers.

Our website is not designed to attract distant customers. NWCA will always be a regional company. It’s not in our best interest to actively market out of our marketing area. When we follow this rule, we can give unbelievable service to our local customers. Our market area is Western Washington between Seattle and Olympia. We feel there is enough business in this area to keep us busy. Our factory has been here for 40 years.  Our business model must work.

Our objective is to project the laid-back feel of the great northwest to our fellow northwesterners. We want to be the Nordstrom of the decorated apparel industry. We offer Eddie Bauer, Cutter & Buck, Columbia, Nike, and Port & Co., all Northwest companies.

We accept orders from our marketing area and try our best to give the best possible service. Because these customers cannot come into our showroom, we will gladly send them samples. We use judgment when sending out samples but generally do not charge. We consider this our sales call. Customers need a touchy feel when purchasing apparel.

Best Business Model

seahawk shirts

In summary, we feel that the best business model is a website supported by a brick & mortar factory with a showroom.

We are local in Milton, WA and serve communities around Seattle

Related Blogs

cowboy jacket
weekly meeting slide caps, woman, shopify logo, northwest custom apparel logo
cartoon wearing a big tshirt
NORTH WEST

REGISTER FOR OUR NEWSLETTER

Explore our vast showroom filled with styles and top brands such as Carhartt, North Face, and Cutter and Buck. From stylish jackets to caps and safety shirts to classic polos, we have something for everyone.

OR FOLLOW US

Shopping cart
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.
Shop
Wishlist
0 items Cart
My account

Online Exclusives

 

Get ready to explore a range of unbeatable online-only offers that are set to revolutionize your custom apparel experience. We have curated these exclusive packages with your unique needs in mind, offering exceptional value and quality that you won’t find anywhere else!

Dominic-Nguyen

Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

Erik-Mikelson

Erik Mickelson

Manager

Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

Ruth-Nhoung

Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

Steve-Deland

Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

Taylar-Hanson

Taylar Hanson

Sales

Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

Nika-Lao

Nika Lao

Sales

Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

Bradley-Wright

Bradley Wright

Accountant

Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.

Alicia-Wada

Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

Brian-Beardsly

Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.

Antonio-Massey

Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.

UT-Tri-Tran

UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.

Bunsereytheavy-Hoeu

BunsereytheavyHoeu

Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.

Sreynai-Meang

Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.

Kanha-Chhorn

Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.

Savy-Sorm

Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.

Sorphorn-Sorm

SorphornSorm

Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.

Sothea-Tann

Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

Jim-Mickelson

Jim Mickelson

CEO

Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.