Brand Your Company with a Company Web Store
Step 1:
Select the apparel and promo items you would like to feature in your store. I suggest you keep the items to 4-5 choices and one color per garment. The more choices, the more confusing the embroidery shop will get. Remember what color your logo will be embroidered on the garments. You don’t want to offer a black jacket and embroider green thread on it.
You can choose your product that you would like to sell in your company store.
Step 2: Determine the Prices
You need to work closely with your embroidery shop and determine what pricing they will offer you. Generally, they will give you mid-tier pricing because they have to absorb some of the administrative costs that are involved while running a company store.
Step 3: What type of product
The type of product depends on what industry you are in and your employee’s preferences. The construction industry likes heavy coats made of duct cloth. Much like the Carhartt jackets you see in retail stores. I would suggest using Dickies, Port Authority or Tri-Mountain brands for your jackets. Another popular item are fleece pullovers that are embroidered with your business name. They can come in full zip, half zip or 100% pullover. I suggest doing the full zip which are easier to take on and off.
Micro Company Stores let you choose the apparel you want to offer your employees. It makes it very easy for the Human Resource Department to put programs together.
Step 4: Shipping/Delivery
How do you want your employees to receive the product. You can have the embroidery shop, individually ship to employees homes, which is much more costly. I suggest you do a bulk pickup and distribute the product back at your warehouse or office. The great thing is the product is already paid for by the employee, so need to collect money.
Step 5: Finalizing who will be your embroidery shop
Work with an embroidery company that is reputable and has been in the industry for at least 10 years. Company stores are difficult for the small embroidery shop to handle. Check out embroidery shops in your neighborhood or I can give you a list of some good ones.
Happy Web Store Creating from Northwest Custom Apparel.
