About us
OUR HISTORY
We started as Northwest Embroidery back in 1977 by Jim Mickelson almost by accident. At the time, Jim was traveling from Washington to Alaska every other week to work as an administration manager for the Alaska Pipeline when came up with the idea to sell embroidered caps to fellow pipeline employees. Originally he sewed all the patches onto the caps himself while back home in Washington. When his trial run of 300 sold out in three days, he knew he was on to something.” he says. “I had all this room on the plane, so I filled it with hats. I just kept hauling hats up there and selling them until I started making more money selling hats than working for Atlantic Richfield.”
We originally occupied a rented location in downtown Tacoma with just a single 11 head embroidery machine. Within just a few years, we moved to our current facility in Milton, with two buildings and almost ten times the manufacturing capability. Today, we even manage a branch office in China to handle large specialty orders. Jim is now joined by his two sons Erik and Scott, bringing the company into its second generation.
Three decades in the business have given us a greater appreciation for the art that goes into creating an embroidered garment. Technology may have helped make things faster, but every item we produce is still manufactured with the same strict attention to detail as it was three decades ago. Throughout the years, technology has changed and trends have come and gone. Through it all, we continue to pride ourselves on the same principles on which the company was founded – top-notch customer service and high-quality products.




Technology in our industry has changed dramatically since the early days, and Northwest Custom Apparel has kept on the cutting edge with every improvement. In the old days, the artwork was digitized all by hand, stitch by stitch, into files that could be read my the embroidery machines. The files were saved on large paper rolls with holes punched in them, taking up a large section of our warehouse just to store them. Now designs are digitized directly on our computer screens and are sent immediately through our network to our factory’s embroidery machines. Our entire library which used to take up shelves of space now can fit on a memory chip smaller than your fingernail.

Northwest Custom Apparel: Your Partner for Custom Online Stores
An online company store is an e-commerce platform that sells promotional items and corporate gifts to a company’s employees, customers, and partners. It’s managed by the company’s marketing team or an outside vendor and can help the company achieve its marketing objectives. Having an online company store is an excellent way to promote your brand, reward loyal customers and partners, and increase visibility.
OUR TEAM
Northwest Custom Apparel is staffed by experienced embroidery operators and management that will guarantee your order is completed to your satisfaction. You can rest assure with our years of experience and training that your order be delivered on time and correct.

Jim Mickelson
Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977…

Erik Mickelson
Manager
Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing…

Ruth Nhoung
Production Manager
Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her…

Steve Deland
Art Director
Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented…

Taylar Hanson
Sales
Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design…

Nika Lao
Sales
Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard…

Bradley Wright
Accountant
Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely…

Alicia Wada
Shipping Clerk
Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping…

Dominic Nguyen
DTG Operator
Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel…

Brian Beardsley
DTG Supervisor
Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech…

UT Tri Tran
Embroidery Machine Operator
UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations…

BunsereytheavyHoeu
Embroidery Machine Operator
BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says…

Sreynai Meang
Embroidery Machine Operator
SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise…

Kanha Chhorn
Embroidery Machine Operator
Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile…

Savy Som
Embroidery Machine Operator
SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility….

SorphornSorm
Embroidery Machine Operator
SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia…

Sothea Tann
Production Team: Trimmer
Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful…

Antonio Massey
Production Team: Folder
Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity…
WHY CHOOSE US?
Northwest Custom Apparel believes in old fashion customer service, that has been instilled into the culture by owner, Jim Mickelson, since 1977. We strive to provide the “WOW” factor each and every interaction with the customer. Many employees have over 10 years experience and the most senior employee has 25 years of producing quality and on time embroidery. We invite you into our remodeled showroom to see all our samples and new ideas to promote your company. We make ordering easy and a fun experience.
OUR FUTURE
We are continually thinking outside of the box to provide new services, products and ideas to our customers. We believe direct-to-garment printing will be the future of t-shirt decorating and is already replacing traditional screen printing. We invested in Kornit printers, which print unlimited ink colors, using water-based inks that are environmentally friendly. Embroidery will always be our staple and we are continually investing in newer and faster embroidery machines. Owner, Jim Mickelson, always reminds us as we grow in technology, we can’t forget our “Old Fashion” customer service of 40 years.
-Jim and Erik Mickelson
