On March 17th, from New York City to Singapore, those in a festive spirit put on their favorite green T-shirt and drink till they pass out celebrate everything Irish. In Belfast alone, the yearly parade and concert attract thousands of people. Those are lots of potential pairs of eyes that could land on your brand.
Why should you promote your brand during St. Patrick’s day?
This is a no brainer: people are having fun and see your logo — instant connection. Much like a marketing campaign, when you launch a special promotion you’re presenting to your potential customers a new way to engage with your brand. Need new banners and/or profile pictures for your social media? Need a new idea for a blog post? Look no further. You could even modify your logo for the special occasion. With a rich mythology such as St. Patrick’s the possibilities are almost endless.
Holidays are also a perfect occasion to create a sense of urgency. E.G. special discount during St. Patrick’s weekend. Make it very clear that it is for a limited time only.
- It associates your brand with a positive experience
- It allows you to differentiate yourself from competitors
- It’s an easy way to create new content
- It presents opportunities for promotions
And how should you do it?
Well, by distributing green garments with your logo on them, of course! Everyone needs a green tee for St. Pat’s and if they’re don’t want to take one, remind them that someone will pinch them if they don’t. You could even hire someone to actually do it— we’re kidding, of course (or maybe not?).
Last longer than any other campaign. Think about it, ads on TV and radio charge depending on the amount of time they’ll be airing. Adwords and publicity on social media, while it can last as long you want, also charge per impression or click.
Save you money when printed in bulk. The more you order, the lower the price per unit will be. Simple.
Give you an opportunity to present potential customers with something of value. Just an ad and/or a cheesy jingle don’t cut it anymore. If you want the crowd’s attention you’ll have to give them something that’s of use to them.
Promote your business for less. Merchandise it’s cheaper than other types of advertising. Specially if you consider the amount of time it could potentially last after it is handed out.