Arrow Lumber goes Digital


Arrow Lumbergoes digital with digitally printed tee shirts.

Arrow lumber has to be our number one customer. They know the value of marketing there brand in a competitive market.

If you are a company selling to the trade your only way of getting your brand out is to make your customers walking billboards.

Let me give you and example. A decorated tee shirt will cost about $8.00. That shirt will be worn on a job site. That shirt will be seen at least 50 times per week. About 16 cents per impression. Over the course of a year it will be seen at least 2,000 times. Cost per impression less than a penny per impression.

A good piece of advice is that contractors do not respond to e-mail or direct mail marketing. They do love tee shirts and caps..

Facts about a cap. Studies show that a cap will be seen at least 3,000 times before it is discarded. (It has to be a quality cap). Caps will generally run $10.00 with a cost per impression of 3 cents. Three cents is a very affordable way to get your message out and promote employee moral.

Arrow lumber understands that this is a excellent way to promote their brand. The company is growing because of some smart marketing by Barney Wagner the CEO and founder.along with his sidekick Sean.

NW Custom apparel is a marketing partner with Arrow lumber. We just love it when Sean and Barney come in and tell us how busy they are and need more caps and tees.




About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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