Blog, Industry Tips, Marketing, T-Shirts

Basic Elements that makes a great Clothing Campaign



For one thing, any good campaign must have a great video. In this world of low attention spans, people need something good-looking that they can digest easily and quickly. Only after watching an attention-grabbing video will your potential investor go on to read more about your product.

Create Attractive Visuals

Another essential part of any good Kickstarter is plenty of pictures and visualisations of your design. Again, people would rather look at a picture or video than have to utilise their brains and actually read something.

Come up With an Original Idea

It almost goes without saying, but you also must have a good idea. No one wants to invest in your campaign to drink a Red Bull in every state across the US, or to create dog treats that people can eat, so come up with something that others will actually care about.

silic-shirtThe Best Clothing Campaigns Ever Funded

To show you how successful some people have been, (and what your page should look like if you want to actually raise money), here are some of the all-time best crowd funded clothing projects, like personalising t-shirts.

Silic: The T-shirt that cleans itself

We all know the feeling of putting on our favourite T-shirt and feeling great, only to spill a drink all over it. Fortunately, Silic has created a spill-proof tee that will save our clumsy selves from ruining our beloved garment. The fabric is entirely hydrophobic, meaning it repels liquids and that it literally cannot be stained. Their Kickstarter raised just under $300,000, which far surpassed their goal of $20,000. Clothing like this could be the way of the future, so definitely consider hopping aboard the bandwagon now.

baubax-jacket-2Baubax Travel Jacket

Baubax has created an amazing hoodie that has literally everything you could need while traveling. It has a pillow in the hood, an iPad pocket, gloves built in to the sleeves, and much more. The project is the most funded clothing project in the history of Kickstarter, so they clearly did something right. It also comes in a windbreaker, blazer, and bomber style if you want to switch it up. Either way, this is the perfect thing to have with you on a plane or a long train ride.


Urbane Camo is an all over printed, mock suit and tie T-shirt which claims to be “one of the greatest T-shirt lines of all time.” Its strength is in its versatility: with the amount of design options to choose from you can almost guarantee a unique T-shirt every time. The T-shirts are available in all sizes, junior and adult, although I don’t suggest they make so many of the adult ones.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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