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How to become a master event manager


Know what makes an amazing event manager: This is our very first step because it’s tough to become an amazing event manager without knowing the qualities you need to have. There are always people who manage to stumble into it, but it’s easier to get to the top if you have a solid understanding of what you’ll need to get there.

event-planningSo, what makes an incredible event manager? What will get everyone talking about your events for the right reasons? Grab a pen and a piece of paper:

Organization – you love lists and detail. You leave nothing to chance and plan every aspect, from the boring (think cleaning of the toilets) to the glamorous (like sumptuous floral displays).

People management – as an event manager you have to be able to delegate tasks and trust the people you are working with. You’ll have a bank of reliable suppliers who won’t let you down and a team of helpers who you can rely on. You know how to get the best out of people.

increase-engagement-at-eventsGood listener – clients you arrange events for will have ideas and it’s your job to turn them into reality. This can be a challenge when you’re working within a budget, so it’s your duty to make them understand what the limits are. A professional event planner should know how to balance resources and imagination. You’ll also need to balance your expertise with your clients’ wishes.

Energy – an event manager needs boundless energy since this isn’t always a 9 to 5 job. You’ll be working long hours and weekends when there are events going on. Not to mention the off-hours phone calls. On the day of an event, you’ll be there early, finish late and likely be running from one side to the other all day long. But your enthusiasm to succeed and make the event happen will help you keep going. And maybe a cup of coffee or two (or three).


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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