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The benefits of branded workwear

firefighter maltese cross on branded workwear
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When you wear branded workwear, you’re not just dressed for the job; you’re a walking billboard for your brand. It’s a subtle yet powerful way to boost your company’s visibility. As you go about your daily tasks, you’re constantly projecting a professional image that customers can’t help but notice.

This attire does more than just look good; it unites your team under a common banner, fostering a sense of belonging and pride. It also reassures clients of your team’s credibility, enhancing their confidence in your services.

So, by choosing branded workwear, you’re investing in a tool that not only elevates your brand but also enriches your workplace culture.

Boosting Brand Visibility

Incorporating branded workwear into your team’s attire significantly increases your brand’s visibility wherever they go. Picture your employees moving through the city, each one a mobile advertisement, courtesy of a prominent company logo emblazoned on their uniforms.

Uniforms

These branded uniforms do more than just catch the eye; they cement a professional look that speaks volumes about your business’s commitment to quality and cohesion. Whether it’s a quick interaction or a lasting impression, the consistent exposure helps to establish your brand in the public consciousness.

Fostering Team Unity

While you’re enhancing your brand’s visibility with branded workwear, you’re also fostering a strong sense of unity among your team members. This unity is vital; it’s the glue that holds your team together, turning individual employees into a cohesive unit.

Branded workwear acts as a daily reminder that everyone is working towards a common goal, which can significantly boost team morale. It instills a sense of pride in your staff, making them feel part of something larger than themselves.

When your team dons the same apparel, it levels the playing field, erasing divisions and encouraging collaboration. So, as you suit up your workforce, you’re not just dressing them for the day—you’re weaving a stronger fabric of team unity.

Projecting Professional Image

Uniforms not only unite your team, but they also ensure you’re presenting a sharp, professional image to every customer you meet. When you invest in quality workwear, you’re not just buying clothes; you’re crafting the face of your brand.

Branded workwear acts as a silent spokesperson, communicating your commitment to excellence without uttering a word. Imagine your staff, decked out in sleek, matching attire, approaching clients. It screams competence and attention to detail.

This coherence in attire fosters trust and respect, setting a high standard for the service expected. By donning personalized uniforms, your employees embody your brand’s values, reinforcing a professional image that resonates with customers and sets you apart from competitors.

Apple group

Encouraging Employee Morale

Donning branded workwear, you’ll notice an immediate uplift in your team’s morale as they feel a reinforced sense of unity and company pride. As your employees slip into their uniforms, they aren’t just putting on a shirt or a jacket; they’re stepping into a role that makes them part of something bigger than themselves.

This sense of belonging can be a powerful motivator. When team members catch sight of each other, all clad in branded gear, it reminds them they’re all pulling in the same direction.

Moreover, when your team members feel valued and visibly part of the company, their satisfaction can soar, leading to a more harmonious and productive work environment.

Enhancing Customer Confidence

You’ll often find that customers trust your business more when they see your team in branded workwear. This isn’t just about looking sharp; it’s about the reassurance that comes with a cohesive, professional appearance.

When your staff look part of a team, it sends a powerful message of unity and expertise. Branded workwear acts as a stamp of authority, enhancing customer confidence in every interaction.

This trust is pivotal for your business’s success. It turns first-time clients into repeat customers and casual browsers into loyal patrons.

Conclusion

You’ve seen how branded workwear can transform your team’s dynamic and bolster your brand. It’s more than just a uniform; it’s your business’s banner.

Embrace this change and watch as it not only elevates your team’s morale but also reinforces your professional image. Your clients will notice the unity and confidence it brings.

Don’t just dress for success—wear your brand with pride and let it speak volumes about who you’re as a company.

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Antonio-Massey

Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.

Alicia-Wada

Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

Erik-Mikelson

Erik Mickelson

Manager

Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

Ruth-Nhoung

Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

Steve-Deland

Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

Taylar-Hanson

Taylar Hanson

Sales

Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

Nika-Lao

Nika Lao

Sales

Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

Bradley-Wright

Bradley Wright

Accountant

Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.

Dominic-Nguyen

Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

Sothea-Tann

Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

Brian-Beardsly

Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.

UT-Tri-Tran

UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.

Bunsereytheavy-Hoeu

BunsereytheavyHoeu

Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.

Sreynai-Meang

Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.

Kanha-Chhorn

Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.

Savy-Sorm

Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.

Sorphorn-Sorm

SorphornSorm

Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.

Jim-Mickelson

Jim Mickelson

CEO

Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
152 Google reviews
Janice Herron
Janice Herron
2024-02-09
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
2024-01-26
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
2024-01-23
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
2024-01-12
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
RPD
RPD
2024-01-12
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
2024-01-11
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
2024-01-10
Eve
Eve
2024-01-10
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
2024-01-09
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
2024-01-09
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.