The benefits of branded workwear

Equality

Uniforms level the playing field for the people who wear them. For example, in schools it prevents children from feeling more or less than their peers who otherwise would wear very expensive or hand-me-down clothes. Wearing the same attire also prevents someone from showing up with distracting or offensive garments. A t-shirt with a controversial slogan printed on it, for example.

UniformsBranding

Corporate clothing will allow you to market your company. Simply put, a person with a logo printed on their clothes is a walking ad. Personalised workwear is an extension of your brand.

Creates a Professional Image

Just like having a website and a good-looking business card, a uniformed staff gives a sense of professionalism. Not only will your customers think of your business of being more professional, but your employees will feel it as well. Studies have shown that workers change their attitude and even the way they think when they wear “work clothes”. This doesn’t mean that a person who’s casually dressed is not serious about their job, it only states that having an uniform allows for the brain to differentiate more easily a “work” and a “non work” state.

Apple groupTeam Building

When people wear the same type of clothes, they feel they’re part of the team. Employees that feel like they “belong” have an enhanced sense of pride in the company they work for.

Safety

Some people may not realise that wearing uniforms increases the safety of big teams. When everyone is dresses in a similar fashion, it is easier to spot a stranger among the group.

Time Saving

Personalised workwear saves time in more ways than one. When there is no uniform, a dress code must be implemented which means time spent on deciding what it is and then on enforcing it. Corporate clothes also mean that workers will spend less time deciding what to wear each morning.