Blog, Industry Tips, Marketing, T-Shirts

The benefits of using t-shirts for a charity


Can be a good Giveaway: T-shirts can be a nice way to give something back to a charity’s contributors.

charityThey create awareness: T-shirts can be a great marketing tool. Any person wearing a charity’s tee automatically becomes a spokesperson for the cause.

They Unify: By designing “uniforms” a charity can create a stronger image of a team. A more cohesive company will generate a stronger impact. Generally speaking, when we see a group of people dressed the same way we assume it’s something big.

They’re Inexpensive: T-shirts are a relatively inexpensive ways for charities to gather money and in some cases, they may not even require any type of investment. Some online companies will let you sell your t-shirts for free with the condition that they won’t produce them until a certain quantity are sold, which means nobody loses.

help-japan-t-shirtLooking for inspiration

Need inspiration for designing your charity’s t-shirt? Then check out some of these awesome examples:

Help Japan: I couldn’t find the source for this one, but I think that it is safe to say that it was designed to help the victims of the 2011 tsunami. The design is both beautiful and heartbreaking, at the same time.

T-shirt designed by The National: The band from Cincinnati, Ohio, designed this t-shirt to support the Yellow Bird Project. A Montreal-based organisation which specialises in selling t-shirts designed by musicians to help different charities.

vb-un-aids-xlargeHaiti T-shirt: As I mentioned above, sometimes all you need is a powerful typography. In this case it is accompanied by an illustration of a sun and a map of Haiti, but they’re almost unnecessary as the bold font is the obvious centre of attention here.

Victoria Beckham for World AIDS day: Personally, I love it when high fashion and philanthropy meet. This past November the former Spice Girl designed a t-shirt that featured an illustrated heart with red ribbons for eyes. The proceeds collected were donated to the fight against the devastating disease.

Count me in! T-shirts: The t-shirts that were sold at Esprit stores were part of the Every Mother Counts campaign,a charity that aims at improving health care for mothers everywhere. The non-profit organisation was founded by super model Christy Turlington after she suffered complications during the birth of her child.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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