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Best video game marketing campaigns ever

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Angry BirdsAngry Birds

It’s been downloaded over 3 billion times. Part of the reason it’s so appealing to so many people is that that’s exactly what the product was designed to do — be simple and universal. The people behind it did intensive market research, and showed their app to Apple. At the same time, they also released a trailer that people could watch on YouTube mentioning that fact. This was one of the first times an app game had been marketed with a trailer like that. And yeah, we’d have to say they did a pretty good job. Today, Angry Birds is more than an app; it’s a real brand.

Call of dutyCall of Duty Black Ops

A good video game trailer can get tons of people talking about the video game, and the trailer for Call of Duty: Black Ops was so cool that it was appealing even if you’re not a gamer. It features regular people sneaking around a war zone with giant guns blowing stuff up, with the slogan “There’s a soldier in all of us.” The Rolling Stones soundtrack just made it that much cooler.

In the first 24 hours it was on sale, people had purchased over 5.6 million copies, beating the previous record for most copies of a video game sold in 24 hours by 2.3 million. The game has sold over 25 million copies in total to date. Nice work, Call of Duty!

GTAGrand Theft Auto V

You’ve probably heard of the Grand Theft Auto series (or GTA). They often make headlines for being spectacularly violent, but for the fifth edition of their game they were getting attention for their clever marketing campaign instead. It all started with a tweet containing a link to a website for Grand Theft Auto V in October. A little while later, a trailer was released, then another one. In December, they were the cover store of Game Informer. The following March, they had street art murals going up around New York City, along with billboards and ads all over the country.

halo 5Halo 5: Guardians

Halo 5 was probably going to be a big seller no matter what, as the Halo franchise is massive. But they didn’t want to just be a big seller; they wanted to be one of the biggest! Their mission was definitely accomplished, and they made over $400 million in sales in just the first week it was out. The campaign for Halo 5 started with a sneak peek for their most dedicated fans. People who bought The Master Chief Collection also got an early beta version of Halo 5. Right from the start, that got the hardcore players talking about the new version.

Lara CroftLara Croft: Rise of the Tomb Raider

This campaign was awarded the 2016 Game Marketing Awards; prize for “Outstanding Overall Marketing Campaign – Core Games.” That’s because it was truly impressive. Here are a few of the things it incorporated into its campaign:

Mario Kart 8

Mario is massive and there are tons of games in the franchise. One of the titles that had the best marketing campaigns behind it was Mario Kart 8, released in 2014, which helped bring the Nintendo Wii U out of a sales slump. Actually, it more than just helped — it boosted sales 666%!

The campaign had a long push behind it, with over a year of little hints and snippets that got fans so worked up they were bursting for the game to finally be here. There were online promotions, special deals for pre-ordering, and even a project with NASCAR where Mario and Luigi made appearances trackside.

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.