Celebrities and athletes have been representing brands since before most of us were even born. It’s not surprising that it still works; we emulate our idols. Lately, some companies have started thinking well outside the box. They’ve gotten creative by using fictional characters as brand ambassadors.
The idea is extremely entertaining, so we got to thinking: What other cool possibilities are out there?
So, let’s pair some of the most creative fictional characters as brand ambassadors for top companies. Hell, maybe they’ll take us up on the idea!
Praised as one of the most intelligent minds to set foot in his own world, Sherlock Holmes’ astounding reasoning, myriad disguises, and his uncanny investigative abilities make him not only a hot ticket fictional character, but a smart choice for the right brand.
With Sherlock the brand ambassador at the helm, this accounting firm’s marketing report will thrive.
The famed Holmes is guaranteed to carry confidence and assurance to those who trust PWC with their books.
The mischievous flying boy from Neverland is always eager for a new adventure, especially since traveling doesn’t seem to be a problem for him.
Hmm… travel. You ever heard of Kulula Airlines? It’s a South African travel company that already stands out for injecting humour into their daily endeavours. Perfect match, and a great opportunity for creative branding.
Dorothy Gale (Wizard of Oz)
This innocent and friendly girl managed to get from rural Kansas to Oz in record time. She also walked, and at times skipped, the exceedingly lengthy yellow brick road, and all in heels! Those had to be some magical, but still very comfortable heels.
Dorothy will succumb to the superiority of the super stilettos, and agree to represent the company as its fictional brand ambassador. Dorothy could swap the bright red heels for the stilettos, then run off to Emerald City where she comfortably round-house kicks all the flying monkeys and the witch without breaking a sweat.
Harry had the bravery, Ron was the comic relief, but Hermione was the only one that was always prepared for anything. Whether it was potion class, or a Death Eater attack, it was next to impossible to catch her off her guard. If she had a personal slogan, it’d be “Be prepared”.
A fictional character with this much readiness for the unexpected would perfectly embody Lloyd’s Register of London. Fidentia is Latin for confidence. It’s the insurance firm’s motto, and any other character that buoys the confidence of those around them better than this young witch.
Everyone knows the magical nanny who swoops into the Cherry Tree Lane home to teach the children life lessons before departing once more under her umbrella.
She had some strange and magical powers, and even took the children on adventures. Her bag was a bottomless pit that stored innumerable objects. Although that’s not unheard of these days, and my girlfriend’s purse can back me up on that.