At a first glance, bulk ordering may seem like a cold strategy that’s been designed with the sole purpose of making more profit: If you convince customers that they’re paying less per unit, it will entice them to buy – even if they spend more in the end. And they might be right to make that assumption, but that doesn’t mean that there are no benefits for the customer.
Bulk T-shirt Printing: Pros and Cons
After all, not every business owner is a sleazy salesman. When done correctly, bulk ordering is a win-win situation for everyone involved.
What are the benefits?
There are several reasons why you should consider ordering in bulk for your next enterprise, here are some of the main ones:
You save money! The more you order then the lower the price per unit will be and the less cash you will spend in the long run
You get consistent quality! The quality of all your units is guaranteed to be the same since they were all produced within the same timeframe
You save time! The time spent when Ordering in bulk is less than when ordering the same items separately
You’re friendlier to the planet! Ordering in bulk reduces the emissions of CO2 as there is less transportation involved
You get more stuff! When ordering more you get, well… more! Making it harder for you to run out of units
What are the cons?
While very convenient, ordering products can have its disadvantages. Here are some of them:
It is not recommended for perishable products as these may expire before you get a chance to consume them
It is not recommended for those with low storage space as more products require, well… a lot more space
When should we order T-shirts in bulk?
There are different moments when you should consider bulk T-shirt printing. If you find yourself in any of the following situations then it should be a no brainer:
- If you want to keep costs down
- If you want tees as a uniform*
- If you want tees as a giveaway
- If you’re a designer and have a “signature” piece
When should we NOT order in bulk?
There’s only a couple of situations I can think of when ordering in bulk would not be a good idea and they both relate to new businesses:
- You’re not sure if you’ll be able to sell
- You don’t have enough storing space