T-shirts aren’t just for T-shirts sake. Brands use T-shirts all the time for marketing purposes , but are they being as creative as they could be? No other type of clothes can say they make cultural and political statements quite like the T-shirt.
T-Shirts is a powerful marketing tool that can amplify your message. Let’s take a look at some of the benefits of using T-shirts in a marketing campaign.
- Cost effective when ordering in bulk
- Easy to customize
- Quick to produce
- Simple to use (just wear it!)
- One of the best direct marketing tools
- Outlast the campaign period (increasing message exposure)
- Have the potential to appeal to a wider target audience
- Provide an easy way to measure ROI
Examples of creative uses of T-shirts in marketing campaigns
Reversible World Cup T-shirts
For the 2010 World Cup designers Bas van de Poel and Daan van Dam developed the kind of T-shirt that made you say: “why didn’t I think of that?”. Goes to show you that for an effective outcome, one doesn’t need a complex idea – although I don’t think I am the only person who thought that was Wayne Rooney rather than Wesley Sneijder.
Under Armour “I will what I want”
Independent agency Droga5 released in 2016 the second face of “I will what I want” with a celebrity-packed launch event in New York City for which they printed tops with the catchy slogan. The marketing campaign consists of the empowering stories of five women, that overcame adversities to accomplish their goals.
Thanks to their versatility, easy production and low costs, t-shirts can be a great tool for a marketing campaign. Not to mention that if the garments are appealing and of good quality, they will be worn way pass the campaign period, extending the life of the message. Sure, it has been done. It is a very common resource that people use to advertise a brand, but this doesn’t mean it cannot be reimagined. It just goes to show you that with a little imagination one can create the coolest things, even with the most mundane of materials.
So get out there, mate and be creative!