My Dad, Jim, started Northwest Embroidery back in 1977 with some customers, employees, vendors and raw determination. Finding customers was easy back then when you were one of the first and only embroidery shops in the Northwest. Hiring employees was also easy with the unemployment rate in Tacoma at 9%. The most difficult task was […]
Bigger and faster don’t mean better The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-oriented idea. Scientists and founders of Jurassic Park wanted to create the biggest and most aggressive monster on Earth so as to attract people and grow attendance at the park. Most companies, […]
There is no such a thing as a great idea and immediately crafting it into a piece of art. So in order to make this process easier and more effective we created this list of brainstorming techniques combined with other methods that activate your lateral thinking. You will be able to unite your efforts to […]
The very best advergaming is actually a playable, interactive game that happens to include promotional messages. Video games are designed to keep you in that sweet spot between happiness, frustration and progressive skill development. You just want to keep playing and playing. So, naturally, hardly anything would be more frustrating than advertisements plastered all over […]
Celebrities and athletes have been representing brands since before most of us were even born. It’s not surprising that it still works; we emulate our idols. Lately, some companies have started thinking well outside the box. They’ve gotten creative by using fictional characters as brand ambassadors. The idea is extremely entertaining, so we got to […]
We’ll be exploring the topic by analysing campaigns of some memorable brands like McDonald’s, Coca-Cola, Kellogg’s, etc. These companies have stayed a float in this ever-changing market for many years, but nobody does that without applying some changes here and there. Looking at how advertising has evolved over the years has made me think about […]
What is Mindset Segmentation? The term “mindset segmentation” was first used by marketer Kellie Cummings. She noted that: “Mindset segmentation identifies people based on their emotional desires and expectations. Simply put, there’s more to customers than their willingness to purchase products. When employees see the human side of customers, they can develop communications that sustain […]
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. It’s quite clear that now is a good time to solidify your relationship with your customers in a meaningful way. Here are 10 ways to […]
“Find new ways to spread the word of God to every corner of the world”. – Pope Francis Stay on top of new trends. Once upon a time advertising agencies had only radio, newspapers and TV to distribute their content. Needless to say, today that list seems ridiculous. May it be viral marketing or social […]
First, set your goals and invite the right people Your PR team should take care of the journalists, media and influencers, but some of the work falls into your company’s hands as well. Don’t just invite the most high-powered or famous people you possibly can; instead, try to invite the right people for your business. […]
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