Remember to Thank Your Vendors

Posted by on 5:07 pm in Industry Tips

My Dad, Jim, started Northwest Embroidery back in 1977 with some customers, employees, vendors and raw determination. Finding customers was easy back then when you were one of the first and only embroidery shops in the Northwest. Hiring employees was also easy with the unemployment rate in Tacoma at 9%. The most difficult task was […]

Continue Reading »

What marketing lessons can we learn from Jurassic World?

Bigger and faster don’t mean better The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-oriented idea. Scientists and founders of Jurassic Park wanted to create the biggest and most aggressive monster on Earth so as to attract people and grow attendance at the park. Most companies, […]

Continue Reading »

Techniques to Brainstorm Like a God & Infographic!

Posted by on 7:38 am in Blog, Industry Tips, Marketing, Services, T-Shirts

There is no such a thing as a great idea and immediately crafting it into a piece of art. So in order to make this process easier and more effective we created this list of brainstorming techniques combined with other methods that activate your lateral thinking. You will be able to unite your efforts to […]

Continue Reading »

Advergaming- The advertising value video games can offer

The very best advergaming is actually a playable, interactive game that happens to include promotional messages. Video games are designed to keep you in that sweet spot between happiness, frustration and progressive skill development. You just want to keep playing and playing. So, naturally, hardly anything would be more frustrating than advertisements plastered all over […]

Continue Reading »

What if brands had fictional ambassadors?

Celebrities and athletes have been representing brands since before most of us were even born. It’s not surprising that it still works; we emulate our idols. Lately, some companies have started thinking well outside the box. They’ve gotten creative by using fictional characters as brand ambassadors. The idea is extremely entertaining, so we got to […]

Continue Reading »

Creative Advertising: Then-and-Now’s of some of the world’s most famous brands

We’ll be exploring the topic by analysing campaigns of some memorable brands like McDonald’s, Coca-Cola, Kellogg’s, etc. These companies have stayed a float in this ever-changing market for many years, but nobody does that without applying some changes here and there. Looking at how advertising has evolved over the years has made me think about […]

Continue Reading »

Mindset Segmentation And How to Use It

What is Mindset Segmentation? The term “mindset segmentation” was first used by marketer Kellie Cummings. She noted that: “Mindset segmentation identifies people based on their emotional desires and expectations. Simply put, there’s more to customers than their willingness to purchase products. When employees see the human side of customers, they can develop communications that sustain […]

Continue Reading »

10 Ways to Make Customers Fall in Love with Your Business

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. It’s quite clear that now is a good time to solidify your relationship with your customers in a meaningful way. Here are 10 ways to […]

Continue Reading »

Marketing lessons from the Vatican

“Find new ways to spread the word of God to every corner of the world”. – Pope Francis Stay on top of new trends. Once upon a time advertising agencies had only radio, newspapers and TV to distribute their content. Needless to say, today that list seems ridiculous. May it be viral marketing or social […]

Continue Reading »

Tips for Organizing a Spectacular Business Launch Party

First, set your goals and invite the right people Your PR team should take care of the journalists, media and influencers, but some of the work falls into your company’s hands as well. Don’t just invite the most high-powered or famous people you possibly can; instead, try to invite the right people for your business. […]

Continue Reading »

1 2 3 40