Many believe Amazon only works with gigantic embroidery and apparel companies like Custom Ink, Logo Up, Nike and Land’s End. This was true a few years ago, but now Amazon is choosing local micro-factories that are located in the Seattle and Tacoma areas. A micro-factory is any factory that has less than 25 employees with […]
Direct-to-Garment printing on performance fabric Digitally printed 100% polyester performance fabric T-shirt is very difficult and tricky, but we know the techniques and tricks to get our Kornit printers to print on performance fabric. The bright and vibrant colors “pop” off the t-shirt. This week we are performing extensive ties ting on the 100% polyester […]
In the past, we never had a welcome program when we hired a new employee. The typical first day of our new employee would be they show up at 8 o’clock in the morning. Our receptionist would greet them and ask “who are you”. The new hire would respond “I’m John your new digital print […]
Have you ever received a direct to garment printed T-shirt that looks like it has burn marks and smells like vinegar? Do not worry because this is the process of direct to garment printing. If your shirt smells like vinegar it most likely was printed using a Kornit direct to garment printer. Kornit printers use […]
My Dad, Jim, started Northwest Embroidery back in 1977 with some customers, employees, vendors and raw determination. Finding customers was easy back then when you were one of the first and only embroidery shops in the Northwest. Hiring employees was also easy with the unemployment rate in Tacoma at 9%. The most difficult task was […]
Bigger and faster don’t mean better The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-oriented idea. Scientists and founders of Jurassic Park wanted to create the biggest and most aggressive monster on Earth so as to attract people and grow attendance at the park. Most companies, […]
There is no such a thing as a great idea and immediately crafting it into a piece of art. So in order to make this process easier and more effective we created this list of brainstorming techniques combined with other methods that activate your lateral thinking. You will be able to unite your efforts to […]
The very best advergaming is actually a playable, interactive game that happens to include promotional messages. Video games are designed to keep you in that sweet spot between happiness, frustration and progressive skill development. You just want to keep playing and playing. So, naturally, hardly anything would be more frustrating than advertisements plastered all over […]
Celebrities and athletes have been representing brands since before most of us were even born. It’s not surprising that it still works; we emulate our idols. Lately, some companies have started thinking well outside the box. They’ve gotten creative by using fictional characters as brand ambassadors. The idea is extremely entertaining, so we got to […]
We’ll be exploring the topic by analysing campaigns of some memorable brands like McDonald’s, Coca-Cola, Kellogg’s, etc. These companies have stayed a float in this ever-changing market for many years, but nobody does that without applying some changes here and there. Looking at how advertising has evolved over the years has made me think about […]
© 2018 NORTHWEST CUSTOM APPAREL