ARCHIVES

Creative Advertising: Then-and-Now’s of some of the world’s most famous brands

We’ll be exploring the topic by analysing campaigns of some memorable brands like McDonald’s, Coca-Cola, Kellogg’s, etc. These companies have stayed a float in this ever-changing market for many years, but nobody does that without applying some changes here and there. Looking at how advertising has evolved over the years has made me think about […]

Continue Reading »

Mindset Segmentation And How to Use It

What is Mindset Segmentation? The term “mindset segmentation” was first used by marketer Kellie Cummings. She noted that: “Mindset segmentation identifies people based on their emotional desires and expectations. Simply put, there’s more to customers than their willingness to purchase products. When employees see the human side of customers, they can develop communications that sustain […]

Continue Reading »

10 Ways to Make Customers Fall in Love with Your Business

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. It’s quite clear that now is a good time to solidify your relationship with your customers in a meaningful way. Here are 10 ways to […]

Continue Reading »

Marketing lessons from the Vatican

“Find new ways to spread the word of God to every corner of the world”. – Pope Francis Stay on top of new trends. Once upon a time advertising agencies had only radio, newspapers and TV to distribute their content. Needless to say, today that list seems ridiculous. May it be viral marketing or social […]

Continue Reading »

Tips for Organizing a Spectacular Business Launch Party

First, set your goals and invite the right people Your PR team should take care of the journalists, media and influencers, but some of the work falls into your company’s hands as well. Don’t just invite the most high-powered or famous people you possibly can; instead, try to invite the right people for your business. […]

Continue Reading »

The League of Extraordinarily Rich Entrepreneurs

WALT DISNEY AKA Laugh-O-Gram Mr Disney is the bard of the group. He chants in battle to boost his teammates’ morale and, at the same time, inspire knee-trembling fear into his enemies. As a weapon, Walt wields pen and paper which allow him to sketch whatever his imagination fancies. His chants bring his creations to […]

Continue Reading »

How Startups Could Use Their Workspace More Efficiently

Breath Air As one of the basic elements we need to survive, it’s not surprising that the air we breathe has an impact on or work. High quality air – air with low CO2 levels – has been found to boost brain power when compared to ‘conventional’ office air. Clearly, altering air is not an […]

Continue Reading »

How to use advergaming as a small business

Big brands have big bucks to throw at advergames, but how can small businesses compete with that? The answer lies in technology, namely in HTML5. You can design and build highly complex games with beautiful interfaces in HTML5 at an affordable cost, making it perfect for companies with a leaner marketing budget. HTML5 offers you […]

Continue Reading »

The benefits of advergaming for a Brand

Advergames use the interactive and social components of games to the advantage of a brand. Here are some of the main benefits they offer to brands: Raise brand awareness: You play games in your free time, and a player’s levels of attention are high when they’re playing a video game. You can harness that power […]

Continue Reading »

Advergaming- The advertising value video games can offer

The very best advergaming is actually a playable, interactive game that happens to include promotional messages. Video games are designed to keep you in that sweet spot between happiness, frustration and progressive skill development. You just want to keep playing and playing. So, naturally, hardly anything would be more frustrating than advertisements plastered all over […]

Continue Reading »

1 2 3 4 41