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The benefits of advergaming for a Brand

Advergames use the interactive and social components of games to the advantage of a brand. Here are some of the main benefits they offer to brands: Raise brand awareness: You play games in your free time, and a player’s levels of attention are high when they’re playing a video game. You can harness that power […]

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Advergaming- The advertising value video games can offer

The very best advergaming is actually a playable, interactive game that happens to include promotional messages. Video games are designed to keep you in that sweet spot between happiness, frustration and progressive skill development. You just want to keep playing and playing. So, naturally, hardly anything would be more frustrating than advertisements plastered all over […]

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THE TIPS OF RENTING RESTAURANTS FOR EVENTS

Restaurants are some of the best places to host events at. They know how to serve large groups of people and their staff is used to perform under pressure. That being said, not all of them are created equal and even if they were, not all restaurants work for every occasion. Budget As a general […]

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DTG PRINTING- THE BEST IN THE INDUSTRY

Picking a printer is one of the most important steps we take in our journey as a customer merchandise enterprise. What is DTG printing? DTG means Direct-to-Garment printing. It is a relatively new process of printing, as it only came into play in 2004. These printers however have advanced quickly, to the point where they […]

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5 Things to Know about DTG Printing

It’s pretty new We’ve come a long way in garment printing.  Back in the day they used ancient devices called screen printers.  Compared to DTG, screen printing is like trying to read War and Peace while rock climbing.  Direct to Garment printing is a relatively new technology that only began in the early 2000’s and […]

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Examples of brands using food in advertising

Roughly one fourth of social media shares are food related. Big brands have understood this and added social media to their marketing mix to generate online engagement and bring more customers through the door at their business locations. Virgin mobile – Social responsibility with Meal for a Meal While social streams and feeds are cluttered […]

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How you can use food for marketing your business

Food pictures It’s a no-brainer that a very effective and popular way to promote your business or restaurant on social channels is with attractive, delicious-looking photos to install salivating, craving and growling stomachs in your audience. Visual content is among the most consumed and shared types of media, and you will need palate-pleasing pictures for […]

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Imagining Social Media Networks as Cocktails

Here is a list of some of your favourite social media turned into drinks: Marspace The original social network – the original cocktail. They’re both pretty much ignored by younger generations, but the couple had an impact in their respective industries that spawned a league of memorable descendants. Would there be a Facebook, twitter and […]

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Retro Logos and why do they work so well?

The terms ‘retro’ and ‘vintage’ are similar, but they’re not the same and if you happen to work in the design world, you must not confuse the two of them. What is the difference between retro and vintage? As there is no formal regulation regarding these concepts, they tend to change depending of the source, […]

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Some of the worst marketing fails from recent years

Unfortunately, ideas don’t always translate and some of the details that make a campaign great can get lost during production. Heinz Tomato Ketchup links to porn Even big brands can make blunders. A German gentleman had the misfortune of being redirected to a hardcore porn website when he scanned the QR code on the back […]

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