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How to collect data at events- The Simple Guide

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Usually first-time event exhibitors and SMEs don’t put enough focus on gathering, managing and analyzing data at business events. There’s believe that these practices are intended for big companies, but this couldn’t be farther from the truth. The tools are there for anyone to use, if they know where to look. Here’s a brief how-to on how to gather data at events:

collect-data-at-eventsIntegration

The event-organizing platform of choice should already allow a connection to an insights gathering tool. Easy-to-use registrations are necessary, just like data protection to ensure consumer trust. Some companies also integrate the organizing platform with their CRM tools like Salesforce or Boxever for follow-up procedures and presentation of their digital assets such as product videos, data sheets or free apps.

Check-in

RFID equipped badges allow customers to check in at booths while at the same time companies can see exactly how many visitors passed by. Mobile apps can further enhance check-in functionality, and create engagement through gamification. Survey Anyplace is a platform that allows you to create fun and engaging surveys.

Using-social-media-at-eventsUse data to spark a conversation

Super Mobility Week, the industry’s hot spot for everything mobile, featured the audience in the conversation. Pre-event surveys in the lead-up were followed by social polls on Twitter during the event. The insights were then referenced by speakers and presented in the form of infographics, making the data accessible by those polled.

Collecting data at events

Digital forms and surveys have long replaced clipboards and multiple-choice paper questionnaires. Electronic surveys, when done right, can boast a remarkable completion rate at near-zero investment. Typeform is one of the companies dedicated to providing forms with great user experience that aim at flowing like a natural conversation.

Collecting-data-at-eventsSocial media

It’s not revolutionary to use social media to track your users, but don’t make the rookie mistake of disappearing too soon! Even after the event, social channels can lead you to valuable clues. Set up your dashboard in advance using Hootsuite, Google Alerts or Mention and track your event hashtag. You don’t have one of those? Create it right now!

Forms and surveys

Polling your audience can provide a wealth of information around your product, business, and presentation at the event. You can utilize surveys before the event, at your stand and in the follow-up, but be smart and use proper segmentation so as not to spam your customers. You can collect data from your attendees to evaluate their needs, get feedback on speakers and workshops, and collect email addresses of possible leads.

Target and track your audience

Whenever you can, use tracking during your event to target your audience. RFID technology, beacons or touchpoints will help you correlate collected data with your marketing efforts. Tracking and check-ins will show you how many attendees reacted to your targeted messages, emails or push notifications and how your content resonated with them.

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Northwest Custom Apparel
Northwest Custom Apparel
163 Google reviews
Steve McMains
Steve McMains
2024-05-31
Great place to do business with.
Hector Aponte
Hector Aponte
2024-05-15
Splendid service by this team. I needed a job done in one day and without hesitation I was helped. Besides the no notice, need now accommodation, the overall quality of the job of superb.
anthony mckenna
anthony mckenna
2024-05-13
Amazing service and quality of work.
katie latimer
katie latimer
2024-04-23
This small business is excellent! Great turnaround times and pricing. We've completely switched over to them for our uniform needs. The embroidery looks amazing and very professional. We have gotten jackets, vests, safety vests, hats and uniform polo shirts with them. The screen prints are very resistant to numerous washes. They have been super flexible and patient with us and going through getting PO set up with our company.
Dave Lambing
Dave Lambing
2024-04-03
I am the Quartermaster for the Tacoma Fire Buff Battalion. We use Northwest Custom Apparel to produce our uniform articles. Their work is always perfect and done is record time. I can't recommend them highly enough.
Kyle Keehnel
Kyle Keehnel
2024-03-27
Our company has been going to NWCA for years and have always encountered friendly service and quality products.
Smokey B3ar21
Smokey B3ar21
2024-03-14
Super friendly staff , wonderful products for our company and couldn’t be happier with them
Chuck Schilling
Chuck Schilling
2024-03-09
Working with NWCA was like hitting the EASY button! Ten days from our initial meeting to completed shirts and we couldn't be more pleased.
Bret Lauritzen
Bret Lauritzen
2024-02-26
Prompt service
Cassandra Johnson
Cassandra Johnson
2024-02-17
Words can't describe how much I appreciate the outstanding customer service I received from Northwest Custom Apparel! I placed an order for two coats that I needed in one week for a Valentines' day gift and Nika made it happen! She was proactive, quickly responsive, and understanding of me needing to see different looks of our company logo. She was incredibly sweet, accommodating, and made every effort to make my order the way I wanted it. A part of me felt bad asking to see the different looks, but she reassured me it was not a problem and was on top of her game! Every staff member I interacted with when I came to their shop was very pleasant, welcoming, and attentive as well. All around great work! Will absolutely use them again and highly recommend!!! Thank you Northwest Custom Apparel!!!