Successful Seattle Businesses use Company Branded Apparel


Employees Stand Out with Company Branded Apparel

The first step in using company branded apparel is to look at your employee’s appearance. If you haven’t looked recently, you should. Moreover, look at what they wear and see if they are wearing clean and kept shirts. Likewise, are they dressing in apparel that represents your brand’s colors and logo scheme?

Next, take a look at your competition’s employees. Who stands out in the crowd and looks like transient people panhandling in Seattle’s Pioneer Square? You don’t want that to be your employees.

Seattle company branded apparel is how you separate a Seattle company that recognizes that the first impression they can make is through their employees. Look around at Seattle’s landscaping and construction companies, and whose image do you remember? They can be the best workers working for the best company, but if they are all wearing beat-up hoodies, it does raise the question.

Stryker Employees wearing white t-shirts with the Stryker Logo
Custom T-shirts are a great way to use branded apparel to stand out.

Successful companies dress their employees in Seattle Company Branded Apparel.

Nothing stands out better than a well-dressed and groomed employee working in the field. When they are wearing the company brand, they attract eyeballs. The old saying is if you aren’t going to “Toot Your Horn,” who will? The best source of prospects are people who see your employees at work, at the stadium, or grocery store.

Branded Apparel Provides Safety

SupposeBrand you send people out to do field work, looking like a bunch of unkempt ruffians. You just created one big potential problem. People won’t answer their door sometimes if a stranger knocks. Please put them in a company uniform or company branded apparel, which opens the world to your company.

Seattle construction companies require workers to wear orange safety vests with the company logo printed on the left breast. Seatle landscaping companies dress their outdoor workers in custom hats with custom embroidery on the front. Seattle public schools require contractors, teachers, and aids to wear the school logo embroidered on their sweatshirts and polos.

Safety Yellow Shirts, Safety Orange Shirts, Safety Green Shirts
Safety shirts come in popular colors like green, orange, and yellow. Class 3.

Employees Wear Branded Apparel After Hours

Another benefit of outfitting your employees with custom embroidered apparel is that they will wear it after hours. What better way to have your company recognized at a church, booster club, or service club function? Branded apparel is a fantastic conversation starter when a stranger acknowledges your Seattle company logo and starts a conversation.

Think of all your employees in the Seattle and Tacoma communities wearing your branded apparel. Your employees now become ambassadors for your company.

Three Mean Wearing Company Branded Apparel that is embroidered.
Patriot Metal understands why wearing branded apparel is necessary to grow its business.

Where to Buy Custom Embroidery Near Seattle?

To conclude this short blog, I have a friend who has a very successful landscape company near Seattle. All of his workers are issued five shirts and two embroidered caps when they are hired. His employees and his logo are easily recognizable in our Seattle neighborhood.

Since Northwest Custom Apparel has provided company branded apparel for Seattle and Tacoma and offers custom embroidery, DTG Printing, Screen printing, artwork, and embroidered caps.

Seattle Driving Directions to Northwest Custom Apparel

It is an easy 35-minute drive (23.9 miles) to Northwest Custom Apparel from downtown Seattle. Here are the directions from downtown Seattle to our embroidery factory.

  1. Head southwest on Madison St. toward 4th Ave.
  2. Turn right after the Seattle Bartell Drugs (on the left)
  3. Turn right onto the I-5 ramp headed to Portland
  4. Keep left, follow signs for Sea-Tac Airport I-5 South, and merge onto I-5 South.
  5. Use the left land to take exit 154A toward I-5 South to Tacoma
  6. Continue south on I-5
  7. Take exit 142B to merge onto WA-18 W toward S 348th St.
  8. Take Highway 99 South and Porter Way to Northwest Custom Apparel
  9. You will see our flashing LED reader board and two buildings. The first building is our embroidery shop, and the 2nd building is our sales office and showroom.
Seattle Skyline
Beautiful downtown Seattle is home to the Seattle Kraken, who have incredible branded company apparel.
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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
152 Google reviews
Janice Herron
Janice Herron
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.