Online Company Stores

Arrow Lumber Online company store

You’re the captain steering the ship of your brand’s identity through the high seas of the market, and online company stores are your trusty compass. With it, you’ll chart a course toward seamless brand representation and streamlined ordering processes.

Imagine effortlessly customizing apparel, accessories, and promotional goods that resonate with your brand’s voice. You’ve got the reins, controlling your branding narrative with a few clicks.

The convenience of a web store saves you time and money, allowing you to keep your focus on growing your business. It’s a centralized platform where consistency meets flexibility—tailoring your marketing merchandise has never been simpler.

Dive into the world of company web stores, and you’ll see how they transform your branding strategy into an art form.

Benefits of Company Stores

To make your web store an extension of your brand, you can customize it to match your brand’s needs. In fact, your web store is not just a storefront, it’s a reflection of your brand. By customizing it to align with your brand’s aesthetic and functional requirements, you can ensure brand consistency across all your promotional materials. As a result, this will help streamline your procurement process as you centralize the management of your branded items. Moreover, you’ll have complete control over employee merchandise, allowing your team to represent your company with a unified look.

arrow lumber online company store

A company web store makes it possible to leave behind the search for custom-branded merchandise. Pre-approved branded items are readily available at your fingertips, maximizing your marketing and sales efforts while saving you time. A single platform handles order gathering, inventory maintenance, and delivery, providing invaluable convenience.

You’ll see a significant increase in efficiency, managing all your branded needs from one centralized location.

Customization Options

With several customization options at your disposal, you can tailor your company’s web store to perfectly align with your brand’s aesthetic and functional requirements. A custom online company store isn’t just a storefront; it’s an extension of your brand.

You can select from a variety of templates and design elements to ensure your store looks and feels just right. Easily manage multiple brand logos and create a cohesive look across all branded products. The design process is crafted to fit your brand, making it enjoyable for clients to browse and choose items.

Additionally, checkout features are crucial for a seamless user experience. You’ve got the power to limit access or checkout permissions, fine-tuning who can buy what, which enhances control and maintains your brand’s integrity.

Ordering and Distribution

After customizing your web store to reflect your brand’s identity, you can rely on its streamlined ordering and distribution system to handle yourClients can browse and choose items with enjoyment as we craft the design process to fit their brand. promotional product needs efficiently.

The store allows you to easily order branded merchandise, ensuring that every item reflects your company’s ethos. With a few clicks, you’ll find a range of payment options to finalize your purchases without a hitch.

Behind the scenes, experienced staff take care of fulfillment, ensuring your orders are packaged with care, shipped promptly, and tracked until they reach their destination.

This centralized platform not only saves you time but also maintains the consistency of your brand’s message with every product distributed.

Branding and Identity Control

Maintaining the unique identity of your brand is of utmost importance, and a company web store provides you with the power to ensure that every piece of merchandise is perfectly aligned with your brand image. With this platform, you have full control over branding and identity, making sure that your company logo is consistently displayed across all branded apparel and promotional items.

With such a platform, you’re in control of branding and identity control, ensuring that your company logo is displayed consistently across all branded apparel and promotional items.

This centralized approach not only streamlines your branding efforts but also reinforces your corporate identity with every product.You can ensure your brand’s integrity with ease, presenting a professional image to clients and partners.

A company web store is your one-stop solution for cohesive and controlled branding.

Types of Company Stores

You’ll come across various types of company web stores, each designed to cater to different business needs and branding strategies. An online company store can serve as a central hub for your company store services, offering everything from office supplies to custom apparel. Whether you’re looking to establish a rewards program with branded products or create a seamless process for employees to order their uniforms, there’s a company web store solution for you.

To begin with, consider a swag store that is tailored to showcase your brand’s personality with a curated selection of items. Alternatively, you can opt for a more comprehensive store that includes tradeshow essentials and marketing materials. By crafting each type of store, you can enhance your brand and streamline your ordering system, ensuring consistency and quality throughout the process.


You’ve seen the perks—company web stores streamline your branding and bulk orders, while offering customization galore. Say goodbye to logistical headaches and hello to consistent, impactful branding.

Whether it’s for events, rewards, or team uniforms, you’re in control, ensuring your brand’s identity shines. So, dive in and make your mark with every product your team touches.

A company web store isn’t just a tool; it’s your brand’s powerhouse. Embrace the change; it’s worth it.

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
152 Google reviews
Janice Herron
Janice Herron
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.