Essentially, it just means getting people to interact with your brand.
Tease content before the event takes place
Giving your guests little previews of what’s to come is a great way to pique interest. Create small pieces of content, whether that’s a short video clip of the speaker, a movie-style trailer that introduces the event and some its highlights, or even photos of stuff you want to brag about. Share it online via emails to the people signed up to attend plus on your brand or company’s social media channels.
Teasing content can be a great tool to create a sense of anticipation around your event. The real key to creating anticipation is finding the balance between showing people what makes the event interesting without giving away so much information that they don’t need to show up to get it. You can do this by sharing snippets of content online, creating a countdown that reminds attendees how long they have left until the event and getting in touch with influencers so they can spread the word about your event too.
Make sure you know what your audience wants
There is a really simple way to do this — conduct a survey! There are plenty of free or inexpensive tools online you can use to survey people and collect useful information. One little hint: just asking your audience what they want is probably too general, so try to think of specific questions you’d like answered about your event planning process.
Ask for feedback
After your event, it’s a good idea to figure out what went well and what you might want to change for next time. Feedback is really important for improving and also for assessing whether you delivered what you were hoping to with your event.
Provide easy to share content (like videos)
The easiest way to get people to share your content is to create content that is easy to share. Yep, it’s as simple as that — there are no big secrets here! Catchy videos and pretty pictures are always a hit. Infographics can be good too, if you get a good designer who can create a streamlined one. They can help you to drive home the point about why people should attend your event.
Flat-out ask people to participate and engage
Sometimes the best way to get what you want is to simply ask for it. If your aim is to get people chatting about and interacting with your brand, just ask them to do it! Whether it’s before the event, during, or after, make an effort to directly ask people to participate. Some people are so outgoing they’ll jump right in without being asked to, but others might prefer being given an Okay first.