Custom Embroidery in Seattle Since 1977

A young boy wearing a "Hops & Drops" cap stands confidently in front of embroidery machines. The machines are equipped with caps, showcasing the intricate embroidery process in action
Seattle is the Leader in Custom Embroidery

As an expert in the embroidery industry, I began my career as a purchasing agent in 1997 at my family’s embroidery shop, Northwest Custom Apparel. Over the years, I have gained extensive knowledge and expertise in the industry through trial and error. Our embroidery shop has been in business for 47 years, providing businesses in Seattle with a competitive advantage through our custom embroidery services. Custom embroidery in Seattle is our specialty, and we take great pride in our work. Our team of seasoned customer service representatives and 12 production workers take personal pride in every shirt, cap, and stitch.

In Seattle’s competitive market, first impressions are crucial, and custom embroidery can make your brand stand out. Our quality embroidery services can help you convey a powerful message to your customers, and with our legacy since 1977, you can trust us to help shape the future of your business.

The Evolution of Embroidery

If you’re looking for high-quality custom embroidery in Seattle, Northwest Custom Apparel can blend tradition and innovation perfectly. With the latest embroidery machines and a team of skilled professionals, they can create intricate designs with incredible accuracy and vibrancy, bringing your vision to life on clothing or other fabric items. Embroidery, a craft with ancient roots, has evolved significantly, adapting to technological advancements and shifting artistic trends. Once a hand-executed art form, it’s now frequently performed with sophisticated machinery, especially in the realm of custom embroidery in Seattle. At Northwest Custom Apparel, you’ll find a seamless blend of tradition and innovation.

The image portrays an embroidery machine, similar to the ones in the previous pictures, being moved or installed outdoors. A green forklift from "SUNBELT Rentals" is in the process of handling the machine, suggesting the machinery might be heavy or challenging to maneuver without specialized equipment. The machine is positioned above wooden pallets and cardboard boxes, which possibly contain additional parts or tools for installation. In the background, there's an expansive view of a landscape, including fields and industrial buildings
6 Head Tajima Embroidery Machine

The shift from manual to digital is evident. Embroidery machines now operate with computerized precision. This evolution allows for intricate designs and consistent quality. Hand stitching can’t match the pace. Businesses and individuals can personalize garments and promotional products. This professional touch stands out with new opportunities.

When you’re looking for custom embroidery options in Seattle, remember to consider the advanced capabilities of modern embroidery machines. Thanks to the wide range of thread colors and materials that are now available, it’s possible to produce your logo or artwork on fabric with incredible accuracy and vibrancy. Embroidery is a great choice if you want to bring your vision to life on clothing or other fabric items.

It’s essential to understand that while the tools have changed, the skill required to craft high-quality embroidery has remained unchanged. Professionals like those at Northwest Custom Apparel merge their expertise with these advanced technologies to deliver products that honor the craft’s rich heritage while embracing its digital future.

Benefits of Custom Embroidery Seattle Branding

framing a jacket
Pressing a hoop on the back of a jacket

Harnessing the power of custom branding through embroidery offers numerous advantages, from enhancing brand recognition to fostering a sense of team unity. When you choose custom embroidery in Seattle from Northwest Custom Apparel, you’re investing in a time-honored technique that seamlessly blends tradition with modern marketing needs. This strategic choice can significantly elevate your brand’s visibility and perceived value.

Here are the key benefits of opting for custom embroidery for your business:

  • Increased Brand Recognition: Embroidered logos are eye-catching and immediately associate your team or products with quality and professionalism.
  • Longevity: Unlike printed materials, embroidered designs are resilient and protect against wear and tear, ensuring your brand makes a lasting impression.
  • Versatility: Embroidery can apply to various textiles, including uniforms, hats, bags, and other promotional items. It offers flexibility and is suitable for various applications.
  • Personalized Touch: Custom embroidery allows for personalization, catering to individual preferences while maintaining a cohesive brand image.

Success Stories and Testimonials

Over the years, Northwest Custom Apparel has received countless accolades from satisfied customers. Their testimonials speak volumes about the quality and impact of our custom embroidery services in Seattle. These success stories highlight the transformative effect our craftsmanship has had on businesses. We have worked with various sizes and industries.

Here’s what some of our clients have to say:

Happy customers shaking hands with owner Jim MIckelson makes custom embroidery in Seattle #1.
  • Seattle’s craft beer scene is enhanced by our logo embroidery on staff uniforms and merchandise. As a result, local breweries have praised us for our attention to detail.
  • Tech startups have utilized our elegant embroidery designs for promotional events. As a result, they have experienced heightened brand recognition. Additionally, companies like Amazon and Microsoft have also benefited from our innovative designs.
  • Educational institutions such as Washington State University (Go Cougs!) have praised our embroidered mascots and lettering. They have also commended the quality and durability of the sports and club apparel..
  • Non-Profit Organizations: Charities like Milton Days appreciate our embroidered logos for volunteer uniforms. This adds professionalism and trust at fundraising events.

These testimonials testify to our commitment to excellence and our role in helping Seattle businesses and organizations stand out. We’re not just stitching threads; we’re weaving success stories.

Getting Started With Your Design

full back embroidery on the back of a black jacket

If you want to create a custom embroidery design in Seattle, start by envisioning your message or image. Determine the purpose of the embroidery: reinforce brand identity or commemorate an event. Custom Embroidery Seattle offers a variety of services to meet your embroidery needs.

Once your vision is clear, you must choose the suitable garments. Factors include fabric type, color, and the style that best suits your design. Custom Embroidery Seattle helps you choose the best-suited garments for your embroidery.

Firstly, you’ll craft your design. This can be a logo, text, or graphic aligned with your brand’s aesthetic. Keep it simple for better embroidery results. Intricate details may be less visible when stitched. If you’re not design-savvy, don’t worry. Custom Embroidery Seattle offers design services to bring your ideas to life.

embroidery machine stitching a row of navy blue caps
Caps are embroidered on a multi-head embroidery machine.

After finalizing your design, it’s time to select thread colors. With many shades available, you can match your brand colors or choose hues that complement your garment choice. Custom Embroidery Seattle offers a vast array of thread colors, making it easier to achieve the desired look.

Lastly, please communicate with your embroidery provider about the size and placement of your design to ensure it captures the attention it deserves and reflects the quality of your brand.


You’ve explored custom embroidery and its power to elevate your brand. With 47 years of expertise, Northwest Custom Apparel stands ready to stitch your vision into reality.

Don’t wait to transform your business’s image—start your design journey with us today. Embrace the impact of intricate, long-lasting branding and see why countless Seattle businesses trust us to enhance their professional look.

Take a quick tour of Northwest Custom Apparel.


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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
152 Google reviews
Janice Herron
Janice Herron
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.