Print on Demand
Print-on-demand is rapidly becoming the norm, and Amazon has set the benchmark with its one-day delivery, revolutionizing consumer buying habits. Fanatics, too, has made its mark with one-day service, establishing itself as a formidable competitor.
The custom apparel decorating market has also embraced on-demand delivery. Customers now expect traditional screen printers to offer one-day service, a challenging feat due to the time-consuming setup process. Screen printers, typically, are not configured to accommodate such quick turnarounds.
When it comes to artwork, screen printers often face a major hurdle. They frequently receive designs from customers that require significant cleanup, sometimes taking a full day – a delay incompatible with one-day delivery.
Set up problems
Moreover, setting up the design for printing presents another hurdle. Printers must create a separate screen for each color, limiting the complexity of designs they can handle. Screen setup alone can take up to two hours, followed by a press check to confirm everything is correct.
The press check is the actual design printed out. This also has to be tweaked. Suppose the colors aren’t exact; it’s back to the mixing table. This is why screen printing is an art, not a science. If it was a science, we could all do it.
Given these challenges, the industry looks closer at DTG (Direct Garment) printing.
Artwork issues are generally consistent across printing methods, but with high-quality submissions, DTG printing streamlines the process.
No screens required
DTG does not require screens for each color. The printer does not have to mix colors to match the submitted design.
With DTG, the color palate is prepared using a drawing program. Corel or Adobe Illustrator work pretty well.
With good artwork, the color separation takes about 15 minutes to prepare for printing.
The final step is sending the art to the DTG computer, loading the garment, printing, drying, and folding.
This is why DTG (Kornit printing) can offer with no problems one-day printing.