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How to Design a Band’s Merchandise- Part 1 (Intro to Merchandise)


rockstar-624-1370288223Why should my band sell merchandise?

There are many reasons as to why a band should consider selling their own merchandise, but to us the following three are the most important

Another way of interacting with your followers

Merchandise gives fans a different way of interacting with their favourite artists. Products that relate to a band will give followers new topics of conversation with other enthusiasts and also provide them with a new way to showcase their pride.

designing-band-merchandiseRaise awareness of your career

Merchandise tends to work like little mobile billboards that won’t expire. As you keep selling them, the bigger the chances of being seen are and the more people you reach.

Extra Cash

While selling merchandise won’t make you as rich as Jay-Z overnight, it’s still a new source of income. How much money you will make depends on many factors such as the popularity of the group, promotion and how “trendy” the items are.

It no longer requires a lot of investment

Back in the day, producing merchandise used to be really expensive. Bands would have to order a minimum and if they didn’t sell, run the risk of assuming all the costs themselves. Luckily, this has changed due in part to “on demand” platforms that allow creators to produce items one at a time as they are ordered.

Types of Merchandise

Technically, anything can be sold as merchandise. While, there are certain objects that we relate to the practice more than others, there’s is not a definitive list of what counts as “merchandise” and what doesn’t. Here are some of the most common merchandise items:

  • T-Shirts (duh!)
  • Vests
  • Hoodies
  • Beanie
  • Caps
  • Tote bags
  • Drawstring Bags

Because these items are so popular, it will be easier to find someone to manufacture them, but it doesn’t necessarily mean that they should be the only option.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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