Decoding DTG Printer Costs

DTG Printer Costs

In the ever-evolving landscape of printing technology, Direct-to-Garment (DTG) printers have emerged as game-changers for businesses aiming to deliver intricate and vibrant designs on textiles. Understanding the cost dynamics of these printers is crucial for anyone considering investing in this cutting-edge technology.


DTG printers, short for Direct-to-Garment printers, have revolutionized the world of textile printing by allowing businesses to create detailed and colorful designs directly onto garments. As enticing as this technology may be, it’s essential to delve into the nuances of DTG printer costs before making a purchase decision.

Factors Influencing DTG Printer Costs

Several factors contribute to the overall cost of a DTG printer. From basic specifications to brand reputation, each element plays a significant role in determining the price tag.

Printer Specifications

The specifications of a DTG printer, including its resolution, color gamut, and print speed, heavily influence its cost. Higher resolution and faster print speeds often come with a higher price.

Brand Reputation

Well-established brands with a reputation for quality and reliability typically offer more expensive DTG printers. However, the assurance of a reputable brand can be a worthwhile investment for long-term success.

Print Speed and Quality

Print speed and quality are directly proportional to the cost of a DTG printer. Businesses with high-volume printing needs may opt for faster printers, even if they come at a premium.

Additional Features

Some DTG printers come equipped with additional features such as multiple print heads, automated maintenance systems, and advanced color management tools. These features contribute to increased costs but can enhance overall efficiency.

Maintenance and Support

Consideration of ongoing maintenance costs and the availability of reliable customer support is crucial. Investing in a printer with comprehensive support and maintenance packages may alleviate long-term expenses.

Types of DTG Printers

DTG printers come in various types, catering to different business needs. Understanding these types is essential for making an informed decision based on both functionality and budget.

Basic Models

Entry-level DTG printers are suitable for small businesses or startups with limited printing requirements. While they may have fewer features, they provide an economical entry point into DTG printing.

Mid-range Models

Mid-range DTG printers strike a balance between affordability and enhanced features. These printers are suitable for businesses with moderate printing volumes and a need for improved print quality.

High-end Models

High-end DTG printers are designed for businesses with high-volume printing needs and a demand for top-notch print quality. These models often come with advanced features and faster printing speeds.

Industrial-grade Models

For large-scale production environments, industrial-grade DTG printers offer unparalleled efficiency and productivity. While these models come with a higher price tag, they are designed to handle extensive workloads.

Price Range Comparison

To make an informed decision, it’s essential to compare the price ranges of different DTG printers and assess their suitability for your business requirements.

Entry-level DTG Printers

Entry-level DTG printers typically range from $5,000 to $15,000, making them accessible for small businesses or those new to DTG printing.

Mid-range Options

Mid-range DTG printers can cost between $15,000 and $30,000. These printers offer a balance between affordability and advanced features, making them suitable for growing businesses.

Premium DTG Printers

High-end and industrial-grade DTG printers can range from $30,000 to over $100,000. While the initial investment is substantial, the advanced capabilities and efficiency can justify the cost for businesses with high printing demands.

Hidden Costs to Consider

Beyond the initial purchase price, several hidden costs should be taken into account when calculating the overall expenses of owning a DTG printer.


DTG printers require specific inks and materials, which contribute to ongoing operational costs. It’s crucial to factor in the expense of consumables when evaluating the total cost of ownership.

Maintenance and Repairs

Regular maintenance and occasional repairs are inevitable with any printing equipment. Understanding the associated costs and considering maintenance contracts can prevent unforeseen financial burdens.

Training and Learning Curve

Investing time and resources in training your staff to operate and maintain the DTG printer is essential. The learning curve may impact productivity initially, but proper training can mitigate potential errors and downtime.

Return on Investment (ROI)

While the upfront costs of DTG printers can be significant, assessing the return on investment is crucial for understanding the long-term benefits.

Analyzing the Long-term Benefits

Consider factors such as increased production capacity, expanded design capabilities, and customer satisfaction when evaluating the long-term benefits of DTG printing.

Calculating Potential Revenue

Understanding the revenue potential of NW Custom Apparel through increased order fulfillment and customer demand is vital for determining the ROI of your DTG printer investment. Selecting the right DTG printer involves a comprehensive evaluation of your business needs and the available printer options in the market. Identify the volume and type of printing your business requires to narrow down the suitable DTG printer options. Explore various DTG printer models, comparing their specifications, features, and customer reviews to make an informed decision. Consulting with industry experts or professionals who have experience with DTG printing can offer valuable guidance in choosing the right printer for your specific requirements.

Tips for Cost-Effective Printing

Optimizing your DTG printing process can contribute to cost savings without compromising on quality. Fine-tuning print settings, such as resolution and color saturation, can minimize ink usage and reduce overall printing costs. Selecting cost-effective yet high-quality printing materials can impact the overall expenses of each printed item. Adhering to a routine maintenance schedule can prevent costly repairs and ensure the longevity of your DTG printer.

Common Misconceptions about DTG Printer Costs

Dispelling common myths about DTG printer costs is essential for prospective buyers to make informed decisions. Addressing misconceptions, such as the belief that all DTG printers are prohibitively expensive, can help businesses make accurate budgetary plans. Offering transparent and accurate information about the costs associated with DTG printing fosters trust and confidence among potential buyers.


In conclusion, investing in a DTG printer is a strategic decision that requires careful consideration of various factors. By understanding the intricacies of DTG printer costs, businesses can make informed choices that align with their printing needs and budget constraints.

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
163 Google reviews
Steve McMains
Steve McMains
Great place to do business with.
Hector Aponte
Hector Aponte
Splendid service by this team. I needed a job done in one day and without hesitation I was helped. Besides the no notice, need now accommodation, the overall quality of the job of superb.
anthony mckenna
anthony mckenna
Amazing service and quality of work.
katie latimer
katie latimer
This small business is excellent! Great turnaround times and pricing. We've completely switched over to them for our uniform needs. The embroidery looks amazing and very professional. We have gotten jackets, vests, safety vests, hats and uniform polo shirts with them. The screen prints are very resistant to numerous washes. They have been super flexible and patient with us and going through getting PO set up with our company.
Dave Lambing
Dave Lambing
I am the Quartermaster for the Tacoma Fire Buff Battalion. We use Northwest Custom Apparel to produce our uniform articles. Their work is always perfect and done is record time. I can't recommend them highly enough.
Kyle Keehnel
Kyle Keehnel
Our company has been going to NWCA for years and have always encountered friendly service and quality products.
Smokey B3ar21
Smokey B3ar21
Super friendly staff , wonderful products for our company and couldn’t be happier with them
Chuck Schilling
Chuck Schilling
Working with NWCA was like hitting the EASY button! Ten days from our initial meeting to completed shirts and we couldn't be more pleased.
Bret Lauritzen
Bret Lauritzen
Prompt service
Cassandra Johnson
Cassandra Johnson
Words can't describe how much I appreciate the outstanding customer service I received from Northwest Custom Apparel! I placed an order for two coats that I needed in one week for a Valentines' day gift and Nika made it happen! She was proactive, quickly responsive, and understanding of me needing to see different looks of our company logo. She was incredibly sweet, accommodating, and made every effort to make my order the way I wanted it. A part of me felt bad asking to see the different looks, but she reassured me it was not a problem and was on top of her game! Every staff member I interacted with when I came to their shop was very pleasant, welcoming, and attentive as well. All around great work! Will absolutely use them again and highly recommend!!! Thank you Northwest Custom Apparel!!!