Ultimate Guide To Online Company Stores

Employee first day

The internet has made it easier than ever to create and run successful businesses. However, setting up an online company store can be a daunting task. Knowing where to start and how to create the perfect store is essential for success. That’s why we have created the ultimate guide to online company stores! This comprehensive guide will provide you with all the information you need to set up and maintain an efficient, profitable store.

From choosing the right platform to managing inventory and customer service, every step of building an online store is covered in this guide. Additionally, we’ll discuss tips on marketing your store, optimizing for search engines, and more. With our advice and guidance, you’ll be able to launch a successful online company store that attracts customers from around the world.

Creating an online company store doesn’t have to be difficult or intimidating – it can actually be quite simple if you have the right information! So don’t wait any longer – read on for our ultimate guide to creating a successful online company store!

What Is A Company Store?

A company store is an online platform where companies can showcase their branded merchandise and apparel. It’s a great way for employees to purchase company uniforms, products, and merchandise. These company stores are becoming increasingly popular as more businesses realize the importance of having a unified look for their team.

Employee online stores offer numerous benefits, from making it easier for teams to get access to uniforms and corporate apparel to providing an easy way to promote brand identity. Companies can also use these stores to create custom merch that is unique to their business. Plus, it’s a great way for companies to reward employees with incentives like discounts and exclusive offers on company merch store items.

Overall, having a company store is an excellent way for businesses to ensure their team looks professional and unified while also giving them the opportunity to incentivize employees with rewards, discounts, and exclusive offers. It’s no wonder why so many companies are now taking advantage of this powerful tool.

Benefits Of Online Company Stores

Online company stores are quickly becoming a popular way for companies to offer employee uniform stores, corporate swag vendors, and other company-related items. There are numerous advantages that come with having an online presence for your company store. These benefits include convenience, cost-effectiveness, and scalability.

One of the key advantages of having an online platform for your employee company store is that it makes ordering easy and convenient. Employees can order from anywhere at any time and have the items delivered straight to their doorsteps. This eliminates the need to run around town looking for specific items and saves employees a lot of effort and time.

Moreover, with the help of corporate swag vendors, companies can offer their employees high-quality branded merchandise through an online shop without worrying about inventory or storage costs.

Another benefit of using an online store is that businesses can save money on operational costs as they don’t have to worry about managing physical stores or paying additional staff to manage them. Additionally, businesses can expand their product range more easily with an online store as they don’t need to worry about investing in physical space or inventory space.

Furthermore, with an online platform, businesses can reach a wider audience by offering products through multiple channels such as Facebook, Instagram, etc., which increases brand awareness and visibility.

In short, setting up an online company store has a variety of benefits for businesses and their employees alike. From convenient ordering processes to scalability options, there are plenty of advantages associated with having an online presence for your business’s storefront.

Setting Up An Employee Online Store

Setting up an employee online store is a great way to provide your business with the uniform programs it needs and the company promo store that employees need. It’s an effective way to standardize uniform and promotional items for employees, while at the same time providing them with easy access. The process of setting up a store for employees is simple and straightforward.

First, you need to determine what type of merchandise you want to offer in your employee online store. This could include both uniforms and promotional items such as t-shirts, hats, coffee mugs, and more. You should also consider the quantity of each item that you wish to stock in the store. Once these details have been established, you can then begin setting up your employee online store by choosing the right platform for managing it.

When selecting a platform for managing your employee online store, look for one that offers features like automated order tracking, inventory management, secure payments, and customer support options. Additionally, make sure that it integrates seamlessly with other tools such as accounting software or marketing platforms so all data is kept in sync across multiple systems. With a reliable platform in place, you’ll be able to easily manage orders from employees while also offering them access to quality items they’ll love wearing or using.

By taking these steps when creating an employee online store, businesses can ensure they have all the resources they need to promote their brand effectively while providing employees with access to quality uniforms and promotional items quickly and conveniently.

Designing A Company Promo Store

Designing a company promo store is a great way to show off your brand and increase employee morale. It’s also an effective way to encourage customers to continue purchasing from you. Creating the perfect online shop requires careful thought and planning.

First, you’ll need to decide what type of products to include in your store. From apparel and accessories to promo items, there are endless possibilities when it comes to designing an online store. Consider what products best reflect your brand and target audience, as well as how much inventory you can manage. Additionally, be sure to create categories that make it easy for customers to find what they need quickly.

Next, think about the design of your virtual storefront. Utilizing the right images and colors is essential for capturing the look and feel of your company while creating an enjoyable shopping experience. Highlighting key features like special promotions or discounts can also help draw in customers who may not have been aware of them otherwise. To make life easier, look into professional e-commerce platforms that offer customizable templates for creating a unique yet functional online store for your business.

Taking these steps will ensure that your company promo store looks great, offers plenty of options for customers, and supports both short-term and long-term goals for success. With thoughtful consideration put into the design process, you can create an attractive online shop that makes it easy for customers to purchase from you again and again!

Creating An Employee Uniform Store

Creating an employee uniform store can be both exciting and challenging. It’s important to ensure that employees feel comfortable and confident in their uniforms, while also representing the company brand. First, you’ll need to decide what kinds of clothing items are necessary.

Consider whether you will offer a variety of styles and colors for different seasons, or if you’ll have a more limited selection with fewer options. You’ll also need to determine where you will source your uniforms from and how many sizes you’ll need to provide.

Next, think about what kind of customization is necessary or desired. Some companies choose to embroider their logo on shirts or add patches, while others opt for simple printed designs. In addition, consider if there are any accessories that should be included with the uniform such as hats or ties. Finally, consider how your uniforms will be distributed and how you will track orders and inventory.

These decisions will help create an employee uniform store that meets everyone’s needs in terms of style and comfort, as well as promote your company brand effectively. With careful planning and thoughtful consideration of all the details, you can create an employee uniform store that not only looks great but provides a lasting impression on customers and employees alike.

Tips For A Successful Company Store Uniforms

When creating a company store for employee uniforms, it’s important to consider the design and usability of the store. There are several tips that can help make sure your company store is successful.

First, you’ll want to choose fabrics that are both durable and comfortable for employees. It’s important to select materials that will be able to withstand the wear and tear of daily use while still being comfortable enough for long shifts. Additionally, you should think about how many pieces you need in each size range so that employees can find what they need quickly and easily.

Another tip is to have a uniform policy in place along with the company store. This way, employees will know what is acceptable within the workplace setting and won’t have to guess what types of clothing they should wear. Additionally, this can help ensure all employees look professional while representing your brand.

Finally, it’s important to open up communication between management and employees during this process as well as afterward when feedback is needed regarding fit and style preferences. This way, everyone involved can be sure that their needs are met without any unnecessary delays or frustrations.

Building A Company Merch Store

Creating a company merch store can be a great way to increase employee morale, foster your brand identity, and drive additional revenue. It’s an exciting venture, but there are some key considerations you should take into account before launching your store.

First, you’ll need to decide what kind of merchandise you’ll offer. This will depend on the size of your budget and the audience you’re trying to reach. Consider items that are functional yet stylish, such as t-shirts, hats, mugs, or bags. You also want to make sure that whatever products you choose represent your brand effectively.

Finally, be sure to think about how you’ll manage orders and payments for the store. Many companies opt for an online store solution that allows customers to purchase items directly from their website or app. You’ll also need to determine how much of a markup you’ll add on items in order to generate profits from sales. By taking the time upfront to plan out these details, you’ll have a better chance at running a successful company merch store in the long run.

Setting Up An Employee Company Store

Setting up an employee company store is a great way to help your employees show their support for the company and build team spirit. It’s also a great way to deliver high-quality, branded merchandise to your customers. But before you can start selling, there are a few things to consider when setting up your store.

First, you’ll want to think about the type of products you want to offer in your store. Do you want to offer apparel, accessories, or both? You’ll also want to determine which vendors you want to work with and what kind of discounts they offer. Once you’ve decided on the types of products and vendors, it’s time to create the actual store. You’ll need to choose an online platform for your store as well as decide how customers will place orders and pay for items.

Finally, once the store is set up, it’s important that you keep it updated with new items and promotions. This will ensure that customers continue coming back and that employees remain engaged with the company store. Make sure that all items are easy to find and that any promotions or discounts are clearly visible so customers know exactly what they’re getting when they shop at your store.

Finding Corporate Swag Vendors

Finding corporate swag vendors can be tricky but the right vendor can make all the difference in a successful employee company store. A great way to start your search is by asking for referrals from colleagues or other professionals in your industry who have had success with specific vendors. Once you have done this, it’s time to start researching the potential vendors and comparing their offerings.

Look into factors like turnaround times, quality assurance processes, minimum order quantities, and cost. Make sure you check out reviews of any vendor you’re considering to ensure they are reliable and trustworthy. It’s also important to ask questions about customization options and how quickly they can deliver items that are personalized for your brand and employees.

Once you’ve narrowed down your list of potential vendors, set up meetings with each one to get a better feel for their services and capabilities. Doing this will allow you to get a sense of the customer service experience that each company provides and if they are a good fit with the culture of your company store. Taking the time to do this research upfront will help ensure that you find the perfect corporate swag vendor for your business needs.

Choosing The Right Platform For An Online Company Store

Choosing the right platform for an online company store is key to ensuring that you can maximize the potential of your store. It’s important to select a platform that offers features and functions tailored to your specific needs. To get started, consider factors like scalability, user-friendliness, and integrations with existing systems.

When evaluating platforms, think about how they will facilitate the customer experience. Does the platform provide simple navigation and shopping cart features? Can customers easily access product descriptions or add customized options? Are there any additional features like loyalty programs or discounts for returning customers? Additionally, make sure the platform has secure payment processing capabilities and provides excellent customer support.

It’s also essential to look at how the platform integrates into other systems such as a CRM or accounting software. Automation can save time and money, so be sure to choose a platform with robust integrations. If a platform doesn’t seem like it meets all your needs, don’t be afraid to reach out and ask questions about customizing it for you. Finding the right fit for your company store isn’t easy but taking the time to research different solutions will pay off in the long run.

Advertising And Promoting Your Online Company Store

Advertising and promoting an online company store are essential steps in ensuring its success. It’s important to make sure potential customers know the store exists, as well as what kind of products they can expect to find. A thorough marketing strategy should be developed that covers a variety of promotional methods.

One great way to get the word out is through social media channels. Utilizing platforms such as Facebook, Instagram, and Twitter can help reach large audiences quickly and affordably. Creating a hashtag for the store will also allow customers to easily search for it online and join conversations related to it. Additionally, digital ads can be placed on websites or apps that target specific demographics or interests.

Another effective method is through email campaigns. This involves using customer data from past sales or collected from an opt-in list to send personalized emails about special offers, new products, or other information about the business. Offline advertising methods should also be considered such as radio spots, direct mailers, and traditional print media like newspapers or magazines.

No matter which methods are chosen, it’s important to track their performance so adjustments can be made if necessary. With the right advertising strategy in place, an online company store can reach its desired goals with ease.

Managing An Employee Online Store

To effectively manage an employee’s online store, it’s important to take a few key steps. Firstly, you need to ensure that employees have access to the store and know how to use it. This means providing clear instructions on how to log in and place orders. Having a designated staff member available to answer any questions about the ordering process is also helpful.

In addition, you’ll want to keep track of orders placed by each employee. This will allow you to monitor the usage of the store and make sure that everyone is taking advantage of the discounts available. It’s also important to stay up-to-date with new products or special offers being made available through the store. Keeping your employees informed about these changes can help maximize their use of the store.

Finally, regular communication with your employees is essential for the successful management of an online company store. By staying in touch, you can remind them about upcoming promotions or new products, as well as answer any questions they may have about using the store. Doing this will help ensure that your online company store remains an effective tool for both your employees and your business as a whole.

Analyzing The Performance Of Your Online Company Store

Analyzing the performance of your online company store is an important step in ensuring its success. By taking a closer look at key metrics such as sales, customer engagement, and website traffic, you can identify areas for improvement and capitalize on opportunities for growth.

To get started, take inventory of the store’s performance so far. Look at how many sales have been made, what items are selling well, and how often customers return. Additionally, pay attention to website traffic data like unique visitors and pageviews. This will give you a good idea of which products are popular with customers and which ones may need some extra effort to promote.

Finally, use this information to inform your future strategies. If certain products aren’t selling as well as expected, consider running promotions or offering discounts to boost sales. Also, keep an eye on customer engagement metrics like time spent on pages or product reviews – these can help you understand how customers interact with your store and what they value most. With the right data in hand, you’re well-positioned to improve your store’s performance over time and maximize its potential for success.

Examples Of Successful Online Company Stores

When it comes to creating an effective online company store, there’s no substitute for seeing success in action. Examining successful examples is a great way to get inspired and learn what works best. From design elements to the types of products offered. There are plenty of lessons to be taken away from successful online stores.

One exemplary example can be found in the online store created by the popular outdoor gear retailer REI. The store leverages high-quality product images as well as helpful descriptions to make browsing easier for customers. It also has a range of filters for shoppers to quickly narrow down their search and find just what they’re looking for.

Another standout company store is that of Nike’s. Their approach involves using a combination of well-crafted visuals and engaging copywriting to draw customers in. Not only do they feature unique items available exclusively through their online store. But they also have a wide selection of apparel and accessories that complement their core product line.

These two examples demonstrate how companies can create an impactful shopping experience with an online store that resonates with customers. By taking cues from successful stores. You can create your own highly effective company store that will drive sales and engagement levels up.

Troubleshooting Tips For Online Company Stores

Troubleshooting online company stores can be a daunting task. But, it doesn’t have to be. With the right strategies and tools in place. You can quickly identify any issues and get your store back up and running. Here are some top tips for troubleshooting online company stores.

First, you need to make sure that the system you’re using is up-to-date. Outdated systems can lead to errors or even outages. Keeping your software updated will ensure that your store runs smoothly and without interruption. You should also check for any security patches or updates that are available. This will help reduce the risk of any malicious attacks on your store.

Next, it’s important to pay attention to user feedback. If customers are reporting any issues with their orders or accounts, address them as soon as possible. Responding quickly and professionally will help maintain customer satisfaction and trust in your store. Additionally, regularly monitor your customer data to keep an eye out for any unusual behavior or trends. That could indicate a problem with your store’s performance.

By following these tips, you can identify any potential problems before they become major issues. Helping you keep your store running efficiently and effectively at all times. Taking the time to troubleshoot online company stores now will pay off in the long run!


Online company stores offer businesses a unique way to maximize their brand recognition. Increase employee satisfaction, and streamline the procurement process. With the right online store setup, companies can create an efficient. A profitable system that will benefit both employers and employees alike. By understanding the basics of setting up, designing, managing, and analyzing an online company store. Businesses can ensure they’re getting the most out of their investment.

For organizations looking to take advantage of all that online company stores have to offer. It’s important to keep in mind that success isn’t just about having the right technology or design. It’s also about developing strategies for tracking performance metrics and troubleshooting any issues that may arise. By taking these steps, businesses can ensure that their online store is set up for success from day one.

In conclusion, running a successful online company store requires careful planning and consideration. However, with due diligence on behalf of business owners and managers. When it comes to setting up the correct infrastructure and utilizing analytics tools to measure performance. Any organization can leverage this powerful tool for maximum return on investment.

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Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.


Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.


Erik Mickelson


Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.



Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.


Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.



Taylar Hanson


Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.


Nika Lao


Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.


Bradley Wright


Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.


Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.


Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.


Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.


UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.



Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.


Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.


Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.


Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.



Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.


Jim Mickelson


Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.

Northwest Custom Apparel
Northwest Custom Apparel
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Janice Herron
Janice Herron
Love their amazing customer service! From ordering over the phone, through email, or in person at Northwest Custom Apparel, everyone is very helpful, and very nice! Always! We have been ordering our apparel for our local small business through them for many years! Thank you Thank you!
Morgan Pero
Morgan Pero
Excellent people, products and customer service!
Drew Halverson
Drew Halverson
Great product offerings/results, swift communication, and helpful staff. Highly recommend!
Tim s
Tim s
Northwest Custom apparel always does great work! We have been a customer for over 25 years and are always satisfied with the products we get!!
NW Custom Apparel treats us like we’re their only customer! Everyone is always so friendly and helpful. They’re great!
Randy Birch
Randy Birch
We us Northwest Custom Apparel for our work shirts and they are incredible. The staff is super friendly, the quality of workmanship is outstanding and they stand by the work they do. I love this place.
Heidi Christiansen
Heidi Christiansen
The company I work for has been buying custom apparel for the team members for years now. We love working with NW Custom Apparel because the process is easy, delivery is timely, and materials are high quality. Anytime I’ve ever had an issue, they’re quick to resolve it. We’ve purchased both embroidered items and DTG graphic tees. We’ve purchased blankets, shirts, jackets, hoodies, etc. Everything ends up looking super professional, and our team members always have positive things to say. Ally is always there at the warehouse with a smile and a friendly greeting when I pick up materials. She is so helpful and respectful. Taylar is a wonderful customer service rep. I’ve sent her some complicated orders—like 20 different items with all different colorways and styles or 150 items with three different styles—and she is so good at getting everything just right. I plan to continue purchasing from NW Custom for high-quality custom apparel.
Hoa DeBusk
Hoa DeBusk
Have used them for years. Knowledgeable team that is always so helpful in recommending options or creating designs. Great quality too for embroidery or digital prints. Very happy with them as a vendor.
Stacey Perez
Stacey Perez
We use Northwest Custom Apparel for all of our professional embroidery needs for the orthodontic office I work at. They do great work, are quick and have never missed a deadline. Highly recommend if you need any custom apparel needs.