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Fantasy Music Festival Merchandising


Following a relatively short moment of reflection, we decided that since we’re warming up to the festival season, it would be nice to sit back and fantasize about what kind of merchandising these festivals would have if we were hired to be the official designers. What we would then go on to imagine would take into consideration the type of crowd who usually goes to these types of gathering, what the weather is like there and the type of activities you can expect to find. Here’s where our imagination took us.

Sonar festivalSònar Festival, Barcelona, Spain.

Whilst Sónar has a wonderful visual identity applied to everything from posters to TV adverts, we felt that in terms of official merchandise, they really could take more advantage. So, as any music-loving designers would, we have designed the merch that we would like to buy. It’s simple, colorful, but applied to all the necessary apparel – particularly attractive if you’ve been to more than one edition, as the designs make the most of that nostalgic element of a festival that’s been running for over 20 years.

Leed & ReedingReading & Leeds Festival, Reading and Leeds, UK.

These guys also have existing merchandising, although their 2016 line hasn’t been revealed yet. Since we really liked this year’s branding of the festival, we thought it would be cool to apply it to some classic items of clothing. That wasn’t enough for us though.

Secret Garden Party, Huntingdon, UK.

The Secret Garden Party, we thought, needs an entirely different approach to merchandising. Why? Well this festival attracts a slightly different crowd of people, with acrobatics, inflatable things, paint and general colorful artistic vibe. So, as well as the traditional t-shirt souvenir, with this festival we went for party powder, glitter gel and branded hula hoops. We also love the high-resolution photography from the event and felt it would be a shame not to promote this too, with official prints.

primavera-sound-Primavera Sound Festival, Barcelona, Spain.

The incredible thing about Primavera Sound has always been it’s ridiculously tempting top class lineup. The downside is that merchandising is no biggie for these guys, whilst they do have some things on offer. With the spectacular promotional video by device announcing this year’s lineup, we went home on their graphics to create some fantasy merch for the 3-day festival bonanza, with a t-shirt design for each and every one of your favorite bands from the line-up.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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