They say first impressions are important and that’s never more true than when it comes to logos. Logos are the face of a brand, it is usually the first thing people see when they come in contact with your business, therefore not something that should be taken lightly.
If you have just decided to start your own clothing brand and are still in the process of developing its visual storytelling, then you have come to the right place. Using some of the world’s most iconic brands, we’ll teach you the basics of visual brand development so you can design the perfect logo for your business, from casual sportswear to high end embroidered polo shirts.
Fashion Logos: The Different Styles
A logo is an icon or a symbol that represents a brand, company, organization or even a person. There are different types of logos:
Typographic Fashion Logo
As the title suggests, these consist of just the brand’s name written in a particular way. The fonts used for these types of logos can be designed exclusively for the occasion (sometimes even done by hand) or a modified version of an already existing typeface.
Symbolic Clothing Logo
These logos use an icon to represent themselves and they can be accompanied by text or not. There are two types of symbolic logos, abstract and figurative
Most of the time they’re geometric shapes, but they can also be organic (made out of lines and edges that can be found on nature). What makes it abstract is that the human mind doesn’t recognise it as any particular object or element.
Figurative Clothing Brand Logo
The opposite of abstract, these figures represent something and the human mind should be able to recognise it. If it doesn’t, then the logo is not doing a good job. Designers often have to walk a fine line between creating something recognisable that is not too obvious.