Blog, Industry Tips, Marketing, Promotional Products, T-Shirts

How to get your t-shirts reviewed by blogs


There are a few things about getting your t-shirts reviewed by blogs.

Get to know the blogger

This seems like simple stuff but a lot of people just send emails to all the t-shirt blogs they can find and think their t-shirts will get posted. Go to their site, check it out, and in your email give them a compliment letting them know that you visited their site.

blogsUse their name

Use their name in the email. People respond to emails a lot more often when their name is used.

Introduce yourself and tell them why you’re different

Be nice and introduce yourself like an actual person. Tell them about yourself and give them a story on why they should care about you and your clothing company. Let them know why your clothing company is different than all of the clothing companies out there.

Give them information they can use

A lot of bloggers are doing this in their spare time so help them out by writing about your company so they can just copy and paste it into a blog post. The same goes with pictures. Have a bunch of images already uploaded to your site so they can just copy and paste the url. Do you ever wonder why some posts look more professional than others. It’s because the blogger was given all the necessary images and copy to make a great looking article.

distressed logo

Thank Them, and thank them again.

Thank them in your email, comment on the blog if they post an article about you, and email them a thank you if they write about your blog. These guys are doing this for free and they want to be appreciated. Send them something in the mail, it doesn’t have to be a shirt. You can send a handwritten thank you card, or just a little present to let them know you care.

Monitor whose talking about you

A great tool used to see whose talking about you is See whose talking about you and join the discussion. Thank them if it’s something positive and deal with it if it’s something negative.

Get the bloggers on a mailing list

After you’ve become friends with a blogger get them on your mailing list. Do send out a mailing list every time you have a sale or something for them to talk about.

If you follow all of these rules and have good products the bloggers will post about you, it’s really that simple.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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