How to be a good client for a designer

A step by step process how to be a good client for a designer:

  • Clear your mind of any image you have built up. A designer cannot read your mind so the finished product will never ever look exactly how you see it. And they will not spend the next year revising the design over and over in the hope that it might. Put your ideas in the designer’s hands, and be excited to see something completely unique by a creative professional.
  • Look carefully at your chosen designer’s work, develop their brief in accordance with their personal style.
  • Remember that a professional designer is not a way for you to exercise your artistic frustrations. They are not just a pair of hands for you to feel creative with. A professional designer does so because of an ability to come up with ideas not just realize them, and their ideas may well be better than yours.

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  • If you want a specific idea try to keep the brief as simple as possible. The best way to show the kind of style you are after is to show the artist a selection of images you like, and tell them some (related) themes and images you are into.
  • Once the designer has sent you the artwork take a while and keep coming back to it. Remember step one and remember that it’s always going to be that artist’s version of your idea, and not your idea made exactly as you see it, and that this is a good thing. When requesting amendments be aware of the issues your addressing, try to think about whether they would actually affect sales, of if your just trying to get involved in the creative process some more. Some changes can seem small but take up a huge amount of the designer’s time.
  • Be careful with what colors you put designs on, and don’t be afraid to ask your designers advice when it comes to printing.
  • Don’t wait 5 months to pay the man and make sure you do or he will take you to court.