Blog, Direct To Garment Printing

Marketing Through Social Media, Custom Apparel



Northwest Custom Apparel is considered a small business that strives for new ways to connect with other local companies. Social Media has been the biggest tool for marketing locally. When posting on Social Media it’s to know what can be considered a bad post to something that will in engage with your followers. Marketing in social media we need to look at our ad if it is worth peoples time.

The first step, the hardest step, is knowing your current clients and potential clients.  Sometimes it’s a t-shirt sale or an introduction of a product that we think would be great for current clients and new clients. When thinking of a marketing idea always to talk to your sales team first, if it involves money at the main premise of the post. The sales team are more connected to current clients to give great feedback.

When developing an ad for social media we focus on the abilities that we can offer to the new client or current client. We noticed that the adds that we post that have money involved gets little to no interaction, from likes to viewership. We looked at the posting that shows what kind of products and the abilities of artwork and saw way more of interaction and viewership.

Posting on social media we like to make a video or a photo to get more eyes on the post. A plain text post will not get as many viewership due to not being interesting. Social media should be looked at as entertainment. When posting about a sale make it as entertaining as possible to get away from being something to get people to do. Also, make it short if it is a video. Videos should not be more than 2 minutes due to making it worth peoples time. Always look at yourself when posting.


Ask yourself this question before posting: If I wasn’t part of this company would I like it?




About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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