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Imagining Social Media Networks as Cocktails


Here is a list of some of your favourite social media turned into drinks:


The original social network – the original cocktail. They’re both pretty much ignored by younger generations, but the couple had an impact in their respective industries that spawned a league of memorable descendants. Would there be a Facebook, twitter and Linkedin without a Myspace? Would there be a Martini without a Martinez?


Pretty popular and everybody does it – the only problem is that if you don’t know how to prepare it, it can be a mess. It’s delicious! Don’t get me wrong. Nobody is trying to take away the tastiness from the Facejito. If you ever order a Mojito and sense a slight glare coming from the bartender.  The cocktail is pretty laborious to make. On the other hand, Facebook when done incorrectly can be a migraine for both its users and developers.

social-mediaLinkin Tonic

The Linkin Tonic is a drink that has become fashionable, most people respect it and everyone has tried it at least once. Not that many people recognize it’s true value. Anyone can make a Gin Tonic, but not many people can MAKE a Gin Tonic. It takes a real spirits connoisseur to consider the botanicals in the gin, and choose the right tonic water to enhance their flavour. Same thing can be said about Linkedin. Linkedin is a very powerful tool for networking and getting jobs, but most people just open a profile and let it rot, without knowing its true power.


A beverage with a reputation for being a girl’s drink and a “fad” – therefore not a real cocktail. While it’s true that the people who order it are mostly women, the potential of the Cosmopin shouldn’t be underestimated by neither gender. 83% of Pinterest users are female, making it an obvious target for brands with a large female audience. The network receives a solid 10 million US unique visits a month and is known for driving online sales. On the other hand the Cosmopolitan is a cocktail that became famous thanks to a little tv show called Sex & The City. Thanks to its popularity among women, many men ran away from it thinking it was a “fruity” drink, but it is in fact the best Vodka Sour around.


A cocktail that’s often not well prepared and it’s a shame because it tastes so much better when it is. What is Twitter? A social network or a microblogging platform? What is a Negroni? Is it bitter or sweet? They’re actually both! It takes a fine palate to understand the true value of a Negroni and the same thing can be said for Twitter. Take a look at this list of Twitter hacks to understand how flexible this tool can be. When prepared properly, the Twitteroni is a drink that tastes better with every sip.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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