Branded T-shirts can give you exposure like no other media can. They’re cheap to produce and easy to distribute. Any person that wears your T-shirt instantly becomes a walking ad on two feet.
How do we make it new again?
The key word is innovation. To create an impact, marketers need to take it to the next level. May that be with incredible design or cutting-edge technology. That’s too much work, you say? It may be, but let’s take a look at some of the benefits before we make a final conclusion. Creative T-shirt design will:
- Add value to your product
- Create a lasting impression on users
- Generate leads and contacts
- Make you stand out from the competition
- Develop a strong brand identity
Like most out-of-the-box thinking, innovative apparel design requires you to look at the garment as more than just a T-shirt. This is a unique marketing opportunity and brands should take full advantage of.
Here are some innovative T-shirt design ideas for EventProfs:
There’s a young Russian designer who has designed the “selfie T-shirt”. It’s a top with a triangle pattern that supposedly helps you frame the perfect self-portrait of the XXI century.
Alternatively, you could create your own by reflecting a design and printing it backwards so that it shows up the right way in the shot.
Last year the University of Tokyo released a statement announcing that one of their research teams had developed a way to print conductive ink into fabrics. The study talks of using the technology for medical purposes like reading the user’s heart rate and body temperature, but with time I’m pretty sure they’ll be able to come up with more creative uses.
On T-shirts, the technology can be used not only for entertainment and promotional reasons, but also for educational purposes. A while ago we highlighted Curiscope, a brand that organised an indiegogo campaign to produce high-tech garments to teach anatomy to kids. With augmented reality, the possibilities are almost endless.
What happens when you deliver something unexpected?
A lasting impression, that’s for sure. Nowadays, the world of events evolves around “experiences”, which means that it is no longer enough to give out a presentation and a swag bag. Those are still nice, of course (specially the free stuff), but in order to stand from the competition, innovation is necessary.