Blog, Corporate Apparel

5 Employee Benefits | Corporate Clothing

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Employees that wear corporate branded clothes identify more strongly with what their organization represents. By wearing the name or logo it can have a powerful effect that not only encourages the staff, but creates a team atmosphere among the staff. Productivity increases when you have a staff feeling cohesive during the day to day operations…

Employees that wear corporate branded clothes identify more strongly with what their organization represents. By wearing the name or logo it can have a powerful effect that not only encourages the staff, but creates a team atmosphere among the staff. Productivity increases when you have a staff feeling cohesive during the day to day operations.

  1. Belonging

Employees that wear corporate branded clothes identify more strongly with what their organization represents. By wearing the name or logo it can have a powerful effect that not only encourages the staff, but creates a team atmosphere among the staff. Productivity increases when you have a staff feeling cohesive during the day to day operations.

  1. Equality

You may not be implementing a uniform policy, but by offering branded clothing you offer the satisfaction of not having to compete with apparel. It keeps employees from feeling inferior if they don’t wear high fashion outfits or dramatic styles. You want everyone to feel that they not only fit in, but also look tidy and professional.

  1. Accountability

By wearing branded clothes, it means that all of your employees are distinguishable members of your staff. Whether in an office environment, active on project sites, networking meetings, or tradeshows, people know who your employees are.

It also helps staff to be in the mindset of having a personal responsibility of your brand’s reputation. They are viewed and judged by those who interact with them. Branded clothing reminds them that professional conduct is always critical while representing your organization.

  1. Visibility

If your business involves staff to spend time in either outdoor or public places– for example, construction sites – your work crew will advertise your business while they work. Clothing that has been printed or embroidered is brand building power for your organization.

In places such as retail or an expo hall, corporate clothing will help make members, staff, and volunteers more identifiable. It improves your customer service and sales when you can assist customers who can easily find you.

  1. Simplicity

The easiest way to have staff wear appropriate outfits to work is by providing them. Corporate clothing or uniforms can also help to simplify safety concerns at work. By providing safety boots, high visibility clothing, hard hats, or fire retardant jackets, you can decrease liability.

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About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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