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Why is the launch of your clothing line so important?

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Well, the launch is pretty much your single most important release of products. If you make a good impression on people with your awesome products, people will become loyal to your brand, and you’ll have repeated customers. Also, if your launch is weak, people will get a weak impression about your brand. So basically, unless you have a strong launch, people will not immediately feel attached to your brand. Think of your launch as your chance to make your first impression on your target audience. Unless you make that great first impression, you might ruin your chances of getting to know them in the future.

So now let’s get into what you want in a perfect launch.

clothing-apparelProducts at Price-ranges:

The first subject we will cover are obviously and most importantly the products. A great launch consists of many products at many price points. Ideally, you want to make sales no matter what it is. The idea is to make customers, not so much to make money. The money can come later, but right now you want a fanbase and a following. You want to be a brand with variety and diversity in your product range because you plan to expand in the future.

For Example, you have groups of products at different price points. The badges and stickers are for anyone with the least bit of money. Posters (or whatever comes midrange) are for the people in between. T-shirts are for the serious spenders who came to your website with a purchase in mind. And of course, there should and can be a group with a higher price range for maybe hoodies or something.

launch-a-clothing-lineIs timing important for your clothing lines launch?

Some people think no, other people think yes, If you get lucky and you’re around a holiday season (mainly Christmas), you can sell more shirts at your launch than you normally would but what does matter, however, is how often you release your shirts.

There’s pretty much two ways you can release new products.

  1. You can release new product(s) every set amount of time. For example, you could release something new once a month. The benefit of this is that people will know when new products are coming out, and this will quickly create repeat customers.
  2. The other way you can release products is by season. This is the more typical and traditional approach. This way, you can release a whole bunch of products at one time. Ultimately this is also a great way because you can build a lot of hype for your new releases.

The theme of your clothing line

If you’ve thought-through your branding, make sure that your launch has a cohesive theme. A great example of a company that does an awesome job with the theme is Johnny Cupcakes. Check out his store in LA and there are moving ovens that open and close with steam coming out, frosting pouring out of the pipes, oven doors to the stock room, everything goes along with his theme.

Conclusion

So that’s pretty much my thoughts on making a good launch. Just remember that you want to make a good impression. Don’t care too much about making money; because the important thing is that you want customers.

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Antonio-Massey

Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.

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Alicia Wada

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Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

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Erik Mickelson

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Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

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Ruth Nhoung

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Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

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Steve Deland

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Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

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Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

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Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

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Bradley Wright

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Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.

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Dominic Nguyen

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Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

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Sothea Tann

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Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

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Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.

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UT Tri Tran

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Jim Mickelson

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Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.