List of brainstorming techniques that activate your lateral thinking

Try them out and let’s see where they take you! Brainstorm like a God!

lateral-thinkingHero Time:

Who wouldn’t love to have superpowers? Stop desiring and start believing with this brainstorming solution. Would you handle your problem differently if you had any super power? We cannot promise you’ll find the most incredible content, but you’ll have a jolly time and mate, truth be said, this usually leads to better ideas.

Illuminati Session:

Also called The Iconic Brainstorming. Similar to walking in someone else’s shoes but this time pretend you’re a VIP, the more iconic the better. How would you deal with the issue if you were The Queen of England? Barack Obama? The Pope? Adolf Hitler? Being the figures they were (or are) you can come up with some extreme solutions.

The Outgoing Plan

Did you know that even if your office is super cool it somehow kills a part of your employees creativity? Routines are pretty bad when it comes to get creative. Why don’t you take them out for lunch, have a couple of beers and think about how to solve that pressing issue? Being in a different environment will bring unique ideas to the table.

traditional-vs-lateral-logicREM Stage

All you need are 5 basic elements: A pen, a notebook, a friend, tiredness, and a comfortable place where you can lay down. Now that you’ve got everything, go to sleep and leave both the notebook and the pen near by. This will be your friend’s favourite part: As you are falling asleep, have your friend wake you up with a loud noise (clapping his hands, for example). Grab the pen and write down the first thing comes to your mind.


Imagine you’re brainstorming to find new ideas for articles, let’s say you already know you want to talk about marketing, events and t-shirt printing. You take 10 papers (for 10 people), each one of them has a different question or topic… (in this case it could be: articles about marketing, about events and t-shirt printing). You have 3 minutes to write any idea on it, after that, you pass it to the left and have 3 minutes to write something different to what the previous fellow wrote. Repeat the process till the first paper is back to you.

swot-analysisSWOT it

It’s quite common to get lost at certain point even before you brainstorm. Your goals are not clear, the panorama is foggy… doing a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) may help you to get a cleaner scene where you understand what’s going on and what you can do better.

Virtual Brainstorming

We accept that in general we obtain better ideas from group brainstorming sessions, but sometimes it’s just impossible to meet everyone in the same place at the same time… till we remember there’s something called the Internet. Some studies already show that virtual sessions unleash our creativity more than non-virtual. Everyone has Skype, Hangout, Facetime… Don’t hesitate to do it next time, it’s way better than not doing anything at all.