Baseball Caps are the number one marketing tool.
The question is how to get more marketing bang for our buck using custom embroidered baseball caps.. There are so many options to choose from that make this process confusing.
Baseball Caps are a very strong medium to promote your brand.
The objective is to capture eyeballs.
If you are a mega-size corporation, you start looking at a medium to get maximum exposure to your message. If you have the money, you can choose super bowl Sunday. Here you can spend 2 million for a 30-second ad. However, if 40 million people are watching the game and this equates to 5 cents an impression.
However, 2 million dollars is generally out of the budget for most of us.
A solution to this dilemma is to adjust our budget so we can capture as many eyeballs as possible and not go bankrupt.
One popular and effective medium is putting your message on custom embroidered baseball caps. Baseball Caps are everywhere, and your message will never go dead. It just keeps on ticking and forever working for you.
Custom embroidered baseball caps range from $15.00 to over $30. Forget the $30.00 cap because we don’t want to promote Nike or any other sports company.
We assume that custom embroidered baseball caps will be seen 3,136 times in its lifetime.
The cost per impression is now simply 2 cents a pop using custom embroidered baseball caps. This is a much better marketing spend than thinking Superbowl.
One company in the United States spends most of its marking dollars on custom embroidered baseball caps. Their market is focused on people who use and operate construction machines, farm combines, bulldozers, and other equipment monsters. These are people generally do not read trade journals or business publications. But they do like neat-looking baseball caps .
The local equipment dealer better has a good supply of these promo baseball caps to keep these people happy. These people are their customers.