Christmas is the time to feel the holiday cheer and be around your loved ones, but if you’re running a business it is also the time to take advantage of the marketing opportunities the holidays offer.
Reward your best customers
When your business is doing better, make sure you do not forget about the faithful customers from the very beginning. Give them something on the holidays, for example a sale that is only available to your most loyal customers would be a nice way to make them feel remembered. Not only will it bring you extra business, but it will remind your customers why they backed you in the first place.
People love trinkets. Especially for Christmas, little gifts that would seem pointless any other time will brighten people’s days and make them want to buy from you more often. Include it with any purchase over a certain amount of money. Maybe a T-shirt, a custom glass, or a keychain. It doesn’t have to be anything big. Something small, creative, and funny will be perfect. Bonus points if you sneak your company’s logo onto the gift somehow.
Candy can be a great marketing tool, especially during the holidays when people are constantly giving each other sugary treats. This is a perfect way to advertise, because people will think about your business every time they eat one of the candies. Without imposing on people too much, you will be able to advertise and brighten people’s days at the same time. Include the candies with any purchase, or even just give them out for free, and watch the business roll in.
Make it musical
Yes, Christmas is the season of countless jingles that make our ears bleed – but, when done well, it can also be an opportunity to stand out. Surely your start-up has a theme, so how about a theme song? What musical message can you share that does not add to your customers’ existing Christmas stress, but offers an antidote?
Hold a contest
This can really be done any time of year, but Christmas time is a perfect opportunity for a clever contest to entertain your customers and allow them to participate. Have a photo contest on your website or social media, for example. Whoever takes the best holiday photo wins a free T-shirt, or something of that sort.
Nothing gets people in the Christmas mood like the proper decorations and ambiance. Hang some mistletoe, put up a Christmas tree, and maybe even go the extra mile and have your workers dress up a little bit. Your store will make people feel happy and welcome, and more willing to spend money. It is also not a bad idea to have some Christmas music playing, just make sure you are not going overboard.
Last Minute Gift Ideas
We all know how tough it is to buy gifts for everyone on your list, and far enough in advance before it becomes impossible to buy anything. So cater to those “procrastinators” that still need a gift weeks or even days before Christmas. Offer some last minute gift ideas, that won’t break the bank and don’t seem like it just someone scrambling to find a gift in the last second. This a perfect way to snatch up the business from those forgetful souls that would otherwise be making lots of apologies during Christmas time.