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What marketing lessons can we learn from Jurassic World?


jurrasic WorldBigger and faster don’t mean better

The main dinosaur in the movie, the terrific giant Indominous Rex, is the result of a strong goal-oriented idea. Scientists and founders of Jurassic Park wanted to create the biggest and most aggressive monster on Earth so as to attract people and grow attendance at the park. Most companies, and start-ups especially, want to grow quickly any way possible.

Sometimes they succumb to the machine and use quick-response trending techniques like black-hat SEO or focusing on revenue and quantity. In this case they forget two basic principles: consistency and sustainability. This is not about how much you can grow; it’s about how you do it. A disproportionate growth rhythm will bring unnatural growth, which is one of the worst things that can happen to a start-up. Try to grow slowly but continuously, be remarkable and unique, work hard and let time define your slot in the market.

jurassic world 2Stick to your story (past, present and future)

The reason why this movie performed so well in cinemas is quite simply that it sticks to the original plan. That’s what people want to watch, because that’s what Jurassic Park is supposed to be, right?

The same thing happens to your business when you start selling chocolate and suddenly, for no reason other than a lack of ideas or personality, you start to sell apples. Stick to your plan, the one that helped you catch on to a customer base. Your fans are your first customers. These are the ones who will spread the word, and you’ll notice their gratitude.

Innovation is what makes you grow

For the folks who run the park in the movie, innovation is the key that allows them to move forward. They spend big money improving technology, sharpening design, and strengthening their huge lizards. Basically, they make their product/service better.

The only way to success in your market is through solid innovation. Do it differently. Don’t copy your competition. Spend less money trying to reach everyone, and instead build presence by offering the best product you can.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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