Mobile marketing lets you reach your target market directly. It’s your big chance to get straight to their hands, pockets or coffee tables and get your message across to the customers you need to reach.
This then opens the door to a personal line of communication with your target market that can make them feel valued and important. For businesses, it’s important to strengthen and deepen their relationship with customers, and an effective mobile strategy can be a really powerful tool to reach that goal.
Tone
With millions of brands on social media and the Internet, it’s more important than ever for businesses to have a distinct tone and voice. Lots of brands aren’t afraid to be more informal and relaxed and have a real personality on mobile in a way that’s different from other mediums. In short, through eye-catching, personal mobile messages, brands can develop the right way to talk to their customers. If you don’t get it right the first time, keep adjusting it until you find the tone that works.
Use the right method
Customers are more likely to give your mobile marketing messages a read than other forms of advertising. People have developed a hardened attitude toward mass emails, cold calls, leaflets and print adverts, but a text message still feels more personal.
Even better, once a text has been opened, you’ve got a great opportunity to persuade the customer that your product or service is worth investing in. You need a strategy and plan for how you’re going to do that but without mobile, you might not be able to open that door in the first place.
Cost
Apart from keeping your customers happy and helping you to establish your brand, mobile marketing can also help your business cut costs on advertising. Saving money while delivering better results should be the goal of any savvy business – and a good mobile campaign can do just that!
Speed
If you’re the sort of business that likes to be able to leap on an opportunity at very short notice then mobile marketing is great. You can send out huge quantities of messages in just seconds with mobile methods. Social media campaigns require relatively little time to set up and execute, too.
Feedback
With mobile and online advertising, it’s easier than ever to get feedback from your customers and clients to see how you’re doing. Mobile surveys are a very simple and effective way of doing this, as they let you collect all kinds of information from tons of different types of people. Then, you’ll need to take the information you get from those surveys to shape your future steps.
Data
Mobile can also help your business to become much more data-driven, just because you can collect and analyse so much information. Mobile and data go hand-in-hand. Not only can you collect all kinds of data but you can also use that to launch a more successful subsequent campaign. Clever marketing campaigns look at things like delivery reports from SMS messages and stats from mobile landing pages. That helps them to pinpoint what’s really working, as well as what they should skip for their next campaign.
