Blog, Industry Tips, Marketing

Narrowing Your Target Audiences for Apparel Graphics

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cap

This was the 500th Climb to the summit of Mt. Rainier. The cap in the photo was manufactured by NW Custom Apparel

Primary Markets for apparel graphic products

The primary marketing sectors that purchase apparel graphics products are: Businesses, Schools & Colleges, Organizations & Clubs, Athletic Teams & Leagues. Government and a hybrid market, Events.

But on closer inspection, each of these groupings has its own sub-sectors and internal audiences.

Businesses: Small. medium, and large. Urban, suburban, and rural. Local, regional, national, international. Professional. semi-professional, technical, manufacturing/industrial, and commercial.
Primary Uses and Applications of Apparel Graphics Products include: corporate identification. advertising. special occasions, uniforms/required dress, employee incentives, customer incentives, promotions/premiums/gifts.

Schools & Colleges, Universities, Pre-Professional Training Institutes, Trade Schools: Small, medium, and large. Urban, suburban, small town, and rural. Kindergartens, elementary schools middle schools, and high schools. General education, academic/college preparatory, vocational-technical. Local, state/provincial, regional. Public, semi-public. private, and religious. Alumni, faculty, staff, fraternities, sororities, and campus organizations.
Primary uses and Applications of Apparel Graphics include: School spirit/pride, student identification, promotion, special events, fundraising, uniforms required dress, recruitment, bragging rights. revenue generation.

Organization’s, Clubs, Interest Groups: Small, medium, and large. Urban, suburban, small town, and rural. Local, state, regional, national. Governmental, public, private, religious, political, athletic, labor. social, civic, unions, ethnic, etc.
Primary Uses and Applications of Apparel Graphics Producers include: Spirit/pride, member identification. promotion, special events. uniforms/required dress, fundraising, recruitment, bragging rights, revenue generation.

Athletic Organizations, Teams, Leagues: Small, medium, and large. Urban, suburban, small town, and rural. Local, state, regional, national. School related. govern mental or public sponsored, private, alumni, boosters. etc.

basketball

Ridgeline Storm Basketball Team from Yelm, Washington is coached by Dan Helms

Primary Uses and Applications of Apparel Graphics Products include: Spirit/pride, member identification, promotion. special events. uniforms/required dress, fundraising, recruitment. bragging rights, revenue generation .

Governments: Local/county, state/provincial. federal, Native American/First Nations, military, public corporations.
Primary Uses and Applications of Apparel Graphics Products include: Spirit/pride, member identification, promotion, special events, uniforms/required dress, fundraising, recruitment, bragging rights, revenue generation .

Events: Local, urban, small town. rural, state/provincial, regional, national. international. Holiday related, athletic related, business related/business sponsored, school related/school-sponsored, organisation related/organization sponsored, conventions, competitions, consumer shows, trade shows, promotions, fairs/ festivals, and concerts.
Primary Uses and Applications of Apparel Graphics Products include: spirit/pride, advertising, participant/fan identification, staff uniforms/required dress, fundraising, recruitment, bragging rights. revenue generation, promotions/premiums/gifts.

Erik Mickelson presents the Rising Star Award to his sales rep, Christy

Erik Mickelson presents the Rising Star Award to his sales rep, Christy

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About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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