Blog

Home » Neuromarketing And How it helps to Convince Customer in Buying Decision

Neuromarketing And How it helps to Convince Customer in Buying Decision

Employee first day

Share

neuromarketing (1)Neuromarketing is the fascinating and rapidly developing combination of scientific findings and marketing. As a significant influence on modern marketing techniques, neuromarketing in turn influences consumers and their decisions.

The good news for you as a marketer is that you don’t have to conduct your own neuromarketing research in order to harness its power. All you need is to understand the following principles and facts about the human brain in order to drive higher conversion rates and satisfy customers.

How to convince your customer to make the right buying decision

It all starts with an idea

Neuromarketing as a concept is based on, guess what, memes. While the term commonly describes viral pictures with clever captions, a meme in the general sense is a piece of cultural information, an easily recognisable idea that spreads from person to person within a culture. In marketing, the meme becomes a mnemonic device that connects an idea to a product or brand and places it in cultural context.

neuromarketing-featThe brain is fooled by decoys

A decoy is a standard marketing trick because it’s simple and highly effective. Our brains are wired in a way that if we’re presented with too little options, we place less value on what is available. If there is no competition for an item on the market, it’s hard to convince consumers of its quality. The decoy effect is most commonly used as third choice phenomenon: instead of offering just a standard and premium option, a third one of lesser value (basic) makes the higher price choices more attractive.

We are creatures of habit

Human behavior is shaped by habits: if we are rewarded for doing something, we keep doing it – especially when the reward increases. This exact principle is what makes video games so addictive. They follow a loop in which the player repeats tasks while at the same time progressing through skills and rewards. In much the same way, habits are acquired.

Thinking vs. doing

There is a fundamental difference between why consumers buy things and the reason they give for doing so. 85 percent of new products fail, because they have been based on misleading and unreliable surveys and research. We all have two minds, one for doing and one for thinking. The latter one is slow and can only focus on one task at a time. It Neuromarketingcomes into play when we try to make up our minds about a purchase decision: Do we really need this item? How often will we use it? The doing mind is fast and relates to intuition, the subconscious and sensory stimulation.

The brain wants to take shortcuts

We’re all lazy, and taking a shortcut is very often a smart move because it helps us save time and energy. Our brains follow the same logic, which in turn leads to somewhat irrational but very predictable behavior. We bias our decisions according to the first piece of information we are given. It can be a set high price for a used car which is then bartered down, or a call to action that appeals to a real or perceived need we have.

Memory needs to be aligned

As a marketer, you want consumers to have a positive and strong brand memory that is linked to at least one of their goals or needs. This alignment is crucial, otherwise they remember your marketing, but not the brand. We’ve all seen the phenomenon: Likes, views and shares in large quantities appear to mark a success but don’t translate into a conversion or sales goal. To avoid the pitfall of unaligned memory, make your brand memorable. At all touch points with your target audience, the brand needs to be emotionally engaging and play a central role to be cemented into the memory of customers.

Herd mentality

We are social creatures, and we tend to follow the herd. It’s normal for humans to take a cue from others, and it’s another shortcut the brain takes: group-thinking. The more people are doing something, the better it must be. We are likely to choose what others have chosen or want, no matter when or where: finding an exit, dressing up or buying a car, we follow popular choice.

Related Blogs

cowboy jacket
weekly meeting slide caps, woman, shopify logo, northwest custom apparel logo
White T-shirt and 4 company logos
NORTH WEST

REGISTER FOR OUR NEWSLETTER

Explore our vast showroom filled with styles and top brands such as Carhartt, North Face, and Cutter and Buck. From stylish jackets to caps and safety shirts to classic polos, we have something for everyone.

OR FOLLOW US

Shopping cart
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.
Shop
Wishlist
0 items Cart
My account

Online Exclusives

 

Get ready to explore a range of unbeatable online-only offers that are set to revolutionize your custom apparel experience. We have curated these exclusive packages with your unique needs in mind, offering exceptional value and quality that you won’t find anywhere else!

Dominic-Nguyen

Dominic Nguyen

DTG Operator

Dominic Nguyen recently joined our Direct-To-Garment department. He says he loves the family work environment at Northwest Custom Apparel. In his free time, Dom likes to listen to music, hangout with friends, and play video games. He comes from a very big family which can be very chaotic at times, but is always exciting.

Erik-Mikelson

Erik Mickelson

Manager

Erik Mickelson’s position as Manager is more than a job, it’s a passion. It’s always fun and exciting because he enjoys marketing, computers, and coming up with innovative ideas to help NWCA grow. He majored in accounting and finance at Washington State University, graduating in 1996, and returned to school to obtain his Master of Business from WGU, graduating in 2016. Erik continually strives to advance his education through podcasts, audiobooks, and industry tradeshows. He is married to a remarkable and caring wife named Wendy, a Registered Nurse, with whom he shares his many hobbies and a love for the outdoors.

 

Ruth-Nhoung

Ruth Nhoung

Production Manager

Ruth Nhoung is our Production Manager and Northwest Custom Apparel is lucky to have her. Thanks to her vast knowledge of machine embroidery and dedication to creating a comfortable and supportive work environment, the production plant runs smoothly and customers are pleased with our work. She is a loving mother and grandmother and enjoys spending quality time with her siblings. She says, “I love everything about Northwest Custom Apparel: the people, the atmosphere, the work, and the customers. I love what I do and I embrace all of NWCA’s core values”.

Steve-Deland

Steve Deland

Art Director

Steve Deland has been our amazing Artist since 2017. He loves working at Northwest Custom Apparel because he appreciates the goal-oriented, progressive-thinking management style. He is most passionate about his art, which includes scroll saw woodwork, and his five grandchildren.

 

Taylar-Hanson

Taylar Hanson

Sales

Taylar Hanson is a highly acclaimed Saleswoman at Northwest Custom Apparel. She has a BA in Apparel, Merchandising, Design, and Textiles from Washington State University. “Go Cougs!” The best part of Taylar’s job is getting to work with longtime customers who trust us to do the best work and take care of their needs. She is passionate about appreciating nature, traveling, and spending time with friends and family.

Nika-Lao

Nika Lao

Sales

Nika Lao is very knowledgeable in how the business is ran because she began as an Embroidery Machine Operator and has worked hard to become the excellent and personable saleswoman she is today. She enjoys the stress-free environment and the many chances to connect with her co-workers over potlucks, BBQs, and bowling parties. Nika is a proud sister of two highly successful brothers and can boast mastering three languages herself: Khmer, Thai, and English. She is an avid camper, enjoys going to farmer markets, and loves cooking.

Bradley-Wright

Bradley Wright

Accountant

Bradley Wright has been a vital team member of NWCA since 2017. As our accountant and knower-of-all-things, Bradley is proud to work closely with his wonderful colleagues. He studied at the University of Washington. These days he dedicates his free time to his new house.

Alicia-Wada

Alicia Wada

Shipping Clerk

Alicia Wada is passionate about helping her co-workers at Northwest Custom Apparel in any way that she can. She works in our Shipping and Logistics department. Alicia, who goes by Ali, has a bachelor’s degree in Applied Mathematics. She lived in Japan for ten years and recently brought her family to America in 2019. She is interested in learning crafts and textile art from around the world.

Brian-Beardsly

Brian Beardsley

DTG Supervisor

Brian Beardsley has been with Northwest Custom Apparel since 2018. He is our DTG Supervisor. Brian loves that he gets to work with high-tech machines in a fun atmosphere. He has a bachelor’s degree in Graphic Design. He said, “I always wanted to create visually interesting assets in a variety of mediums”. In his free time, he enjoys building and painting models, playing video games, designing, and playing his guitar.

Antonio-Massey

Antonio Massey

Production Team: Folder

Antonio Massey recently joined NWCA in June of 2022. His role on the Production Team has greatly improved our processes and productivity. Antonio is always willing to lift heavy boxes or help his co-workers during busy times. In his free time, he enjoys playing with his dog and mastering video games.

UT-Tri-Tran

UT Tri Tran

Embroidery Machine Operator

UT Tri Tran loves Northwest Custom Apparel so much that, although she has already retired after a long career in machine embroidery operations, she is happy to return part time. She says, “I love the family style work environment and how everyone shares food, laughter, and fun on a regular basis.” In her free time she is dedicated to living a healthy and peaceful lifestyle with her friends and family.

Bunsereytheavy-Hoeu

BunsereytheavyHoeu

Embroidery Machine Operator

BunsereytheavyHoeu, who goes by Theavy, won our Operator of the Year in 2021. She takes on many roles in the production team. She says, “These are not my co-workers, these are my family! I cherish all the memories we make together”. When she goes home to be with her family, she makes the most of her time with them by holding family get-togethers and even karaoke competitions.

Sreynai-Meang

Sreynai Meang

Embroidery Machine Operator

SreynaiMeang is a hard-working Machine Operator. She is most passionate about helping people. Sreynai, who goes by Nai, likes to exercise in her free time and talk with her family in Cambodia.

Kanha-Chhorn

Kanha Chhorn

Embroidery Machine Operator

Kanha Chhorn has been an Embroidery Operator with Northwest Custom Apparel since 2018. She is delightful and always makes everyone smile and laugh. Kanha takes on additional tasks that allow us to exceed our customers’ expectations. In her free time, she can be found at her local temple or spending quality time with her family and friends.

Savy-Sorm

Savy Som

Embroidery Machine Operator

SavySom is one of our Machine Operators who is passionate about embroidery and sewing. She enjoys working at NWCA because of its flexibility. She has two teenage sons and loves spending time with her family on the weekends.

Sorphorn-Sorm

SorphornSorm

Embroidery Machine Operator

SorphornSorm has been a Machine Operator since 2011. One of her four sisters works here as well. Her other relatives are in Cambodia. In her free time, Sorphorn studies English, listens to music, and enjoys exercising.

Sothea-Tann

Sothea Tann

Production Team: Trimmer

Sothea Tann recently joined the Production Team in 2022. She finds Northwest Custom Apparel to be a good working environment with helpful and friendly staff. In her free time, Sothea spends quality time with her family and, overall, focuses on a peaceful and happy lifestyle.

Jim-Mickelson

Jim Mickelson

CEO

Jim Mickelson, after a successful career with a major oil company, founded Northwest Embroidery in 1977. This was the first commercial embroidery in the Pacific Northwest. Over the years, Jim has become the guru of embroidery never refusing to answer a question or offer advice to his fellow embroiders. Jim and his wife Leeanna raised four wonderful children who went on to successful business careers.