Perfect Tips for Designing & Selling T-shirts

Designing and selling T-shirts is no small feat. There are lots of steps you’ll need to take to run a successful clothing business. Fortunately, some of those steps are fairly easy to do. By the time you’ve read through our list of pocket tips, you’ll be well-prepared to take your endeavor to the next level.

t-shirt-mockupsStarting steps

  • Decide what products you’re going to sell. Are you sticking to all T-shirts, or do you want to try out some other stuff, too?
  • What style of shirt is going to work best for your brand? There are lots, so have a think!
  • Figure out who is going to design your stuff — will you be doing this, or will you hire someone to do it for you?
  • Think about where you’re going to sell your tees: Online? a physical store? or in a Pop Up Shop?
  • Give your brand a clear, distinct personality — What will make it stand out?
  • Choose your brand name carefully.

Kornit Printed T-ShirtsMoney & Practical Talk

  • Set your budget and consider your profit margins.
  • If you need to print a lot of shirts at once, look into bulk T-shirt printing to save money.
  • Figure out where you’re getting your funds from — maybe you can do some crowdfunding?
  • You’ll need to decide on a payment method: Usually, PayPal and credit cards are good enough.
  • Create a space online to sell your products. Some people choose e-commerce shops, others do it through social media, and lots have their very own site.

funny-t-shirtsDesigning Your Products

  • Go online to find inspiration. Look to some offbeat sources for inspiration too, like buildings, kitchen gadgets and more!
  • If you’re not designing stuff, here’s where you can get free images for your designs.
  • If you’re going to hire someone to do design work for you, pick a designer carefully. Check out their portfolio and talk to them in person.
  • Use a mood board to play around with your ideas.
  • Try out how ideas will look by using T-shirt templates how your concept will look in real life.

T-Shirt BAndPrinting Decisions

  • Come up with creative ways to personalize your stuff. Here are some ideas specifically for jumpers, but they’ll work for lots of different pieces of clothing, too.
  • Think about what sort of T-shirt printing technique you want to use when you plan and design.
  • Once you’ve chosen your printing technique, think about your fabric choices, too.
  • Now, it’s onto color combinations! There’s more of a science behind it than you might think.
  • Take combining different design elements into account too, like geometrical figures and photos or a plain design on a textured tee.

Marketing Your Products

  • Decide who you want to sell your T-shirts to, and talk in a tone that appeals to them.
  • Don’t be afraid to use social media channels to promote your brand. Start with one or two you feel comfortable with.
  • Use Twitter to instantly deal with customer feedback. It’s quick and easy!
  • Marketing using YouTube videos can be a good tool to show customers your brand, your products and your professional know-how.

Displaying Your Products

  • Pick good-quality photographs for any displays you create.
  • When you do your photos, shoot and style your models in a way that fits with your brand and is consistent.
  • Create a mock up to show off your stuff to potential customers and clients.
  • If you have a physical store, consider coming up with a personalized uniform for your employees. It can be a great way to establish your brand.