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Preprint Fashion Color: Trends and Insights 

color palette of t-shirts and man smiling and pointing fashion trends

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As a 26-year preprint t-shirt expert at Northwest Custom Apparel, I’ve come to understand the crucial role preprint fashion color plays in our industry. Learning about color correctness, palettes, and theory is complex, but thankfully, garment manufacturers often guide our color choices. The top-selling colors are usually white, black, and ash. I prefer white for its ease of printing and lower cost, particularly in markets like souvenirs, promotional items, and licensed wear. However, it’s only sometimes the ideal selection where buyers prefer a more colorful t-shirt palette. 

Embracing Color as Fashion 

I recall a pivotal moment in our industry. I spoke in Seattle about the “The Future of The Industry.” I shared insights from Jeremy Lott of Sanmar, who emphasized, “Color IS fashion.” This notion shifted our focus towards fashion, moving away from purely utilitarian or novelty categories. Thanks to this change in perspective, T-shirts and sweatshirts began to be seen as fashionable apparel.

Understanding Preprint Fashion Color Palettes

Colors are categorized into families called “palettes.” These groupings consist of colors with similar intensities that complement each other. Trends in color palettes evolve, with some rising in popularity while others fade away. Regional variations exist, too, with areas like California often leading in fashion trends while the American and Canadian Midwest typically follow.

Social media and the internet have significantly reduced the time lag in fashion trends between the most and least fashion-forward regions. A visit to an upscale department store and then a mass merchandiser can reveal who is “ahead” in fashion trends.

Color Shifts in Apparel

In our industry, I’ve seen shifts from athletic colors to pastels in the late 2010s and bright colors like fuchsia, teal, and turquoise in the early 2020s. Classics like red and navy always stay in style. Neon had a brief surge but faced challenges due to its chemical incompatibility with cotton. Once overcome, it re-emerged, evolved into muted levels, and eventually faded. Jewel tones became prominent in the late 2010s, and we’re now shifting in 2024 towards brighter, more vibrant colors. These shifts are vital for us to stay relevant and appealing in the competitive apparel market.

In conclusion

Preprint apparel continuously evolves, driven by dynamic preprint fashion color trends that reflect fashion and consumer preferences. As we’ve explored, staying attuned to these shifts – from the enduring appeal of classic hues to the emergence of vibrant palettes – is crucial for success in the industry. Embracing color diversity and understanding regional preferences can significantly enhance the appeal and marketability of our products. At Northwest Custom Apparel, our commitment to adapting to these color trends ensures that we remain at the forefront of the preprint fashion industry, offering high-quality and vogue products.

man with read polo shirt giving the thumbs up

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