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How to promote your music online- Part II (Setting up)


Create a website

By now, you already have a clear idea of who your persona is and what your goals are, so the next logical step is to create your website.

music-online1 – Buy a domain

If these sort of things go over your head, worry not, websites like WordPress and Squarespace make it really easy to set it up. Whatever you do, don’t forget to use the username you’ve chosen for yourself.

2 – Choose a template

Pre-designed website templates have a bit of a bad rep among programmers and designers, but in my experience they’re life savers. There are even some of them that have been specially designed for musicians with built in tools to sell tickets and the likes.

social-mediaDive into social media

Create accounts on every single social media platform, and as soon as one starts to become famous, jump on it before anyone steals your account name. What you’re doing is “saving” your name on a particular network so if it becomes the new “must-have” then you won’t have to worry about someone else stealing your name.

What social media platforms you use is completely up to you, but we recommend:

Facebook: It’s true, that it is not what it used to be and fan pages (unless you pay) don’t reach all of your followers, but it is still one of the most important online tools. Facebook has got more built in tools and apps than any other social media, take advantage of that.

Twitter: Even though celebrities use it to get into petty discussions with one another. Twitter shines the most when it is used as a micro-blog. After all, that’s what it was designed for

Instagram: Out of all the social media platforms, Instagram is probably the one that reaches followers the most. Images on the photo platform have a longer life span than tweets and reach more people than Facebook posts.

YouTube: Producing good quality videos for YouTube can be time-consuming and expensive, but it is worth it. YouTube is not so much about being seen, but about being found.

music EventApproach platforms for musicians

Along your regular social media, nowadays there are many platforms that have been exclusively designed for bands and singers. Some of the ones are:

Bandcamp, Soundcloud, Reverbenation, Nextbigsound

Managing Help

With all of these social media platforms and profiles, it wouldn’t be strange to get overwhelmed. This is where help comes in.

Create a calendar

A calendar will allow you to save time by planning in advance and also prevents the dreaded “What should I post today?” moment. A social media calendar doesn’t have to be fancy, you could use a regular Google Calendar or do something like this.

Set up a social media manager

Tools like Buffer and Hootsuite are managing platforms that allow you to control several social media profiles at once. Combined with your calendar, you’ll become a social media pro in no time.


About Erik Mickelson

Erik Mickelson is the author of Northwest Custom Apparel's blogs. Erik has been with Northwest Custom Apparel since 1996 after graduating from Washington State University and is the founder of the Apparel Graphic Academy. Trained by the custom graphic apparel industry's best, Mark Venit, Erik brings a wealth of knowledge and expertise to the Embroidery Adventure blog. As they say, 'Experience is the best teacher.' We are proud to have Erik as part of our team!

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